Copywriting Tips

Writing vs #Copywriting (1/13)

Focus on the human touch. AI can automate tasks, but only you can bring creativity, empathy, and authenticity to your business. ― Tom Albrighton @tomcopy , "AI Can't Write (But You Can)"

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Writing vs #Copywriting (2/13)

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I’m delighted to appear on David Hall’s @quietandstrong podcast to talk about #introversion, solitude and my book ‘One for Joy’. Listen wherever you pod or at …equietandstrongpodcast.buzzsprout.com

To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.

Last day today!

Look @GrammarHippy what I just found in a copywriting book from 2018.

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Due to changes at Twitter, this automated account can no longer operate. Thanks to everyone who has followed, liked and shared!

Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.

The average phone can display around 60–70 words. Shrink your editing window to the size of a phone screen and notice how your copy looks and feels.

Alliteration is always allowed.

Even if you're targeting a specific demographic, don't say 'Hey, anglers!' or 'Calling all audiophiles' or anything similar. It shatters the sense of a one-on-one conversation.

'Make it simple. Make it memorable. Make it inviting to look at.' – Leo Burnett

Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.

To use distinction bias, focus on how the product is different from competitors or alternatives, choosing a frame of comparison that favours it.

Social proof is the tendency to do what others do. It works because we don't like standing out, and decide how to behave by following cues from the people around us.