boye

When a lot of people talk about hiring, they focus often on skills, culture fit, experience etc. One thing I think businesses and entrepreneurs should focus more on is adaptability.

beehiiv just crossed $2M MRR but most founders are still stuck trying to generate their first $100K to celebrate the milestone I’m going to try something new… I’m sharing the exact playbook we used in the early days (10 simple tactics) hope this helps someone:

Lionsgate is holding a screening of ‘THE LONG WALK’ where you need to walk on a treadmill faster than 3MPH for the whole movie If you stop, you’ll be escorted out of the theater and you can’t watch the rest of the film

substack just rug pulled all of their customers the creator economy’s promise is taking power from institutions and giving it to individuals but substack has now become the institution they're extracting value from creators and trying to lock them into their platform for good

This painter makes $100,000+/month with his newsletter. His process is dead simple: (This person’s paintings are great, which are important for the rest of this post). Aside from being a good artist, he’s also a smart marketer. We started working with him as a client recently, so I got a behind-the-scenes look at his process. Here’s his $100K/mo newsletter playbook in 5 steps: (1) Short-form video He’s really good at short-form video. His posts have gone viral, and he has north of a million Instagram followers. The format is constant a 10-30-second video showing the process + result. This increases watch time on the video, making it get pushed out further. (2) DM automation He automates Instagram DMs. He tells people: “Comment [word] and I’ll send you [lead magnet] when you join my email list.” In his case, it’s a phone wallpaper of one of his pieces, delivered in the welcome email. (3) Email He uses beehiiv to build his email list. At first, all he sent was the occasional sales email. But then, he started a simple weekly newsletter — behind-the-scenes looks, announcements, the philosophy behind his work… The newsletter is short and straightforward. Sometimes, it’s no longer than 300 words. (4) Drop strategy You usually see this with clothing and merch, but he does it with art. Instead of having all his paintings available at all times, he does limited, one-time drops. Each painting gets a set of high-quality prints, available for only 7 to 48 hours. After that, you can never buy it again. He sells the prints via Shopify for $100-$200 each, and his average order volume is $200+ (because people buy multiple prints at once). Each drop brings in $100k-$300k, and he does one probably every other month. It’s working so well that his prints are now reselling on eBay for 3x their original price, turning them into collector’s items — almost like a Rolex. (5) Paid ads Now that we’re working with him, we’re using paid ads to target his Instagram followers (1M+) and turn them into newsletter subscribers (50k+). Once we double his email audience, we’ll double his sales, because that’s where the vast majority of them come from. And that’s it. If you’re reading this and thinking ‘wait, that’s actually pretty simple,’ you’re right. This isn’t rocket science. It’s just a combination of: 1. Using social for discovery. 2. Using email for sales. That’s why you should focus on your newsletter. Converting people on email is way easier than on social. Personally, I don’t even bother with CTAs to buy on social anymore. The posts never get the same reach or retention. So build a following on social by posting engaging content. Convert your followers into subscribers. Then sell them on email.

WORD OF WESTBROOK. Proud to officially announce my first and only newsletter to the world. Join me. Subscribe: word-of-westbrook.beehiiv.com/subscribe #whynot

@KevinWagstaff3 @denk_tweets beehiiv is the best

@denk_tweets I was just about to start a substack too for the “discoverability”. Is Hiiv a suitable alternative @denk_tweets ?

the creator economy promised to transfer ownership from platforms back to the people but S\/BST@CK is deceptively screwing over its writers in plain sight here’s how they’re doing it, and why it's bad for businesses, creators, and you:

💥 breaking news: @beehiiv launches multimillion dollar commitment to support independent journalism

In 10 years we’ll be reading about the email newsletter wars 🪖

@denk_tweets @beehiiv The shot heard around the inbox world

tired of your email company talking about their logo for 6 months? disappointed they ship updates slower than LA traffic? wish the platform didn't look like it was built in the 90s? don't worry — we @beehiiv are here to help 🤝

Had a blast chatting with @eriktorenberg on all things media. Also love what he's doing at @TurpentineMedia !! youtube.com/watch?v=9bQq0V…

In this episode of Media Empires, @future_boye, co-founder of @thefutureparty, a community-based media brand with a daily newsletter reaching 200K subscribers, joins @eriktorenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. -- TIMESTAMPS: (00:00) Intro (00:29) Evolution and strategy of The Future Party (04:35) Navigating the newsletter ecosystem (08:44) Niche targeting (10:27) Future aspirations and media diversification (12:06) Power of events in media growth (14:47) Sponsors: Beehiiv and Metaview (16:54) Exploring different mediums (19:57) Role of events and activations (24:11) Monetization strategies and subscriber engagement (27:16) Importance of value creation (29:10) Wrap

@denk_tweets @iankar_ @TypedreamHQ @beehiiv Hiiv

couldn't be more thrilled to announce the acquisition of @TypedreamHQ — an AI-based website builder the future of @beehiiv includes powerful newsletters AND powerful websites, together we're truly just getting started... no one's safe 😈

we’re 3 days away from closing out applications for the @beehiiv creator accelerator ⭐️ if you’re a creator or know a creator who wants to start a killer newsletter submit your application before the deadline this friday ‼️ learn and apply here 👇 blog.beehiiv.com/p/the-beehiiv-…

@heyitsalexP Have you considered @beehiiv 's ad network?

FYI: sponsor slots for my fashion newsletter open up starting 6/18. The audience is super engaged and growing. Great chance to get in on the ground floor at a good price. All the relevant info is in the attached image. Reply or DM if you're interested in booking.

paving the way for the next generation of newsletter creators ⭐️ read all about how we’re helping creators take advantage of email here ➡️ blog.beehiiv.com/p/the-beehiiv-…

@gregisenberg Love this idea

Here's a free $1-10M/year startup idea that costs $0 to start: Let's be honest - no one has time to read 20 newsletters a day. Even the best newsletters only have a 50%+ open rate. So, even if you're crushing it, half your audience is ignoring you. Something's broken. The problem...People take free things for granted! Even if you're delivering massive value, they have no skin in the game. So here's the idea: Stop opening the emails? You're off the list. Don't click the links? See you later. The point: Make your newsletter the go-to place for the obsessed readers. I call it "Use it or lose it" newsletters. If this works, people aren't just subscribing because it's free—they're committing. You want commitment, not just subscribers. Imagine average open rates of 80-90%. Totally possible with this model. I'd also consider capping the number of subscribers per newsletter. There's space, but not for everyone. Andy Warhol said about Studio 54: "Studio 54 is a dictatorship at the door, but a democracy on the dancefloor." Make your newsletter a status symbol. This wouldn't work for ad-based newsletters. But to me, ads are the least interesting way to monetize. Develop your own products—SaaS, agencies, paid communities—and sell to this highly engaged list. In B2B, there are probably 100+ $1-10M/year opportunities here. Think a capped email list for the top 1000 CTOs. In newsletter land, everyone is obsessed with growing your list. Imagine being obsessed with curating the right list. Small mental shift that I think its highly misunderstood. So, "use it or lose it" email newsletters... What do you think? Is it time to shake up the newsletter space? I think so...

we're co-hosting Newsletter 101 with @cgaunited 🤝 panelists @AviGandhi, @denk_tweets, @future_boye, & @eldenmirz discuss the future of newsletters, their popularity in the creator economy, plus inside tips and tricks for creators join us Wednesday, May 22 at 12p PST / 3p EST

@CaseyAdams @ListenerDotCom 🔥 going to subscribe -- congrats!!

Last Friday, our team at @ListenerDotCom launched a brand-new podcast industry newsletter. As a podcaster myself since 2017, I've realized that podcasting is much more than just audio content; it's a powerful media property deeply integrated into our culture. Our newsletter aims to showcase: - Podcast industry news (acquisitions, companies hiring, etc.) - Current events in the world of podcasting - Curated weekly recommendations - Tips for podcasters to grow their shows - And so much more... The industry is more alive than ever, and our goal at @ListenerDotCom is to create a consistent source of exciting news, bridging the gap between deep industry insights and cultural moments happening every week. Our first edition covered: - @thepivot Podcast striking a multi-year deal with @Fanatics - @AcquiredFM hitting #1 on the charts - @SonyPodcasts acquiring @neonhummedia - And many more additional topics Additionally, we're excited to announce the launch of our partner program! Partnering with us offers exclusive benefits, including weekly features in the footer of our newsletter, a monthly spotlight (see newsletter), and exposure to our vibrant Instagram community of over 5,000 podcast enthusiasts at @pods on Instagram (pretty epic username, right?). Interested in partnering with us? Send me a message or email us at hello@listener.com. This newsletter will be sent out once per week to keep you entertained and informed about the business of podcasting. Share this with a friend in the industry who would enjoy it! We would love to hear your thoughts on our first issue, so feel free to share your feedback and suggestions in the comments below. Subscribe now: listener.beehiiv.com

I love how… normal this setup is (other than the thousands of dollars in storage). This is way less OP than a lot of creator setups to edit YouTube videos.

@eldenmirz locked out

how locked in are you if you’re clocking out at 5pm?