Kate Howe

Every marketer & their elf are on the Xmas ads bland-wagon. @markritson’s victim, Coke’s Chimney ad is fun & typical for them. Remember Coke invented our modern Santa image almost a century ago. Now that’s a long-term investment in emotional capital! marketingweek.com/christmas-mark…

Check out our event site for Procurefest which our amazing @MSQpartners team created as a platform for the #marketing #procurement community. All the hot topics, insights and experts are right here. procurefest.msqpartners.com @peterreidMSQ @J_Cannings

Our fantastic MSQ Sustain team are back from #COP26 with their Week 2 summary for our clients and staff. Former US President Barack Obama’s words are worth sharing: “Keeping 1.5C alive will be hard. Humanity has done hard things before.” #climatechange joinedupthinking.xyz/cop26-everythi…

Independent #agencies are hot right now. I’m really proud of all the brilliantly talented people @MSQpartners who've worked so well helping our clients #GetCloserToCustomers this year & confident we’ll keep it up! via @Campaignmag campaignlive.co.uk/article/msq-gr…

Our brilliant MSQ Sustain team are working around the clock at #COP26 but still found the time to share this update for all @MSQpartners staff & clients. Here’s hoping for a productive second week in Glasgow! #climatechange #allinfor2030 #sustainability joinedupthinking.xyz/what-the-news-…

Proud of the joined-up team @MSQpartners for their efforts in earning the global @VisitBritain account. With tourists looking to take a long-awaited holiday, we can't wait to help #Britain become their #1 destination of choice. #travel @MBAstack campaignlive.co.uk/article/msq-wi…

@VFCfood understands the emotional capital of #vegan. Other #altProtein #brands use #plantBased in #marketing b/c of imagined vegan stigma, but VFC are "activists 1st & #food producers 2nd" so are reaping the #brandEQ rewards. greenqueen.com.hk/vfc-ban-term-p…

Congrats to Keith Moor & team. A great article on The National Lottery's comeback. Camelot's reversal of the #brand's fortunes shows the importance of staying true to the origins of emotional capital. marketingweek.com/mark-ritson-na… #marketing

Modern #CMOs see the key to seamless, positive #brandexperience is collaboration between expert teams. Inconsistencies reveal the disconnect in your organisation to consumers. It correlates precisely with our philosophy at #msq Home To Joined Up Thinking marketingweek.com/zoopla-decentr…

Research reveals 68% of UK customers believe that brands they buy from don't understand or anticipate their needs. To improve #CX, businesses need to build Superior Emotional Capital #brandempathy, authenticity and #personalisation. campaignlive.co.uk/article/why-cu…

A great read about the potential of pooled offsets in accelerating the pace to #sustainability - and partnerships too. #CarbonNegative has been one of @MSQPartners' biggest initiatives recently. ft.com/content/62da50…

Considering 63% of people say that brands that represent #diversity are more trustworthy and authentic, it's important for businesses to be more #customercentric, empathetic and #inclusive. @MSQPartners are working towards #BCorporation status. …ndequity.economictimes.indiatimes.com/news/industry/…

Delighted to be a part of LBBonline Little Black Book's ‘Bossing it’ series - great to chat about #leadership, #DEI, #companyculture, developing @MSQPartners’ multidisciplinary proposition and more. lbbonline.com/news/bossing-i…

Accelerated #digitaltransformation, resulting from the pandemic, has driven CMOs to play a more central role in data and #customerexperience. Some great points here about the changing digital landscape in aligning sales, marketing, and product. #CX cmo.com.au/article/688084…

Businesses should look to follow their #commerce with #datadrivenmarketing. Learn about how a business used purchase data to create personalised engagement that expanded their customer base and built brand loyalty..#CX #personalisation #comment-5413585728" target="_blank" rel="nofollow noopener">cmo.com.au/article/687693…

After the year we’ve had, it's no surprise that over 50% of transactions start online. @MSQPartner's Twenty-Six shares strategies to help brands adapt to #consumerbehaviour and capitalise on the explosive growth of #marketplaces.
 twentysixdigital.com/blog/marketpla…

Great tips on how to reduce the #CX gap between what customers are experiencing to what is intended. Businesses that exceed customer expectations will be the ones who close this gap. #omnichannels #digitalmarketing martechseries.com/mts-insights/g…

Great insights from #Amazon Studios and Prime Video CMO, Ukonwa Ojo, on the importance of a customer-centric approach to business growth. Empathy is indeed the most critical enabler for any customer relationship. #CX marketingweek.com/failure-succes…

This blog reflects how we think at @MSQpartners. “Today we are living in a truly transformed terrain for talent. One where every aspect of what talent wants from companies and their bosses, the nature of work & much more are being twisted into new shapes”. rishad.substack.com/p/the-transfor…

A big congratulations to MSQ's #B2B Marketing agency, Stein IAS, for winning 4 awards at the ANA #Businessmarketing 2021 Global ACE awards last week! Chairman, Tom Stein, discusses how Stein IAS delivered its best year and more. lnkd.in/g4uxra3 #msq #digitalmarketing