@CharlesLiu9 @kelvinzhg Really curious how you guys did so well despite having stopped working on it 5 months ago?
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Michael Que
869 posts
Michael Que
@michaelque22
20. Top 50 in Health & Fitness
nyc เข้าร่วม Ağustos 2016
600 กำลังติดตาม2.5K ผู้ติดตาม
Last month we made >$100k in sales with Gleam
We actually stopped working on Gleam five months ago because it felt more like building a marketing agency than an actually useful product
Idk if other people in consumer feel that too
Our new app doesn’t have a paywall, and probably won’t for a while
If you live and breathe consumer social, I want to talk to you!! We’re hiring across the board for our office in NYC (we sponsor visas)
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@dams_app Same exact thing happened to me, lmk when you find a solution
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Meta permanently banned my personal Facebook account of 7 years for “account integrity” for absolutely no valid reason.
That account was linked to my business assets, so now I’m locked out of my Meta Business account, ad account, and developer access too.
I submitted the appeal. They asked for a selfie video. It matched my profile. Seconds later: permanently banned.
No real explanation. No human support. No way to fix it.
How is this acceptable for people running actual businesses?
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@lucasmoscon__ couldn't DM you but would love your take on this. I also have to make a decision quickly and there wasn't a spot in the next few days
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I've heard a lot of good things about Appstack ads attribution.
Could anyone with a good understanding of MMPs explain how they could've made it better than large incumbents like Appsflyer
I'm currently on a Singular contract, looking to potentially switch.
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@HarelDan Marketing is a tool. If your product is good, it’s a good tool that will make your business last. If your product is shit, then the marketing becomes a cash grab and you won’t build a lasting business. It’s not inherently good or bad
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@michaelque22 hm, seen this play out differently. real growth still comes from authentic connection - ai can't replace genuine value. what makes you think these tactics will actually convert vs just noise?
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Marketing channels in 2026 only possible with AI
-LLM SEO
-Botted comments
-Ai influencers
-Fake reddit posts and reply
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@michaelque22 Bro just use findclout.com when you figure out your content
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For new bootstrapped app founders especially, DO NOT believe some magic saas can just help you do marketing and succeed.
You need to first build intuition and make your own content to understand what converts for your app before you outsource it.
When I first started and broke I got burned the same way by whop but in a worse way 🤣
Tried to deposit money, said it went didn’t go through, so I did it a couple more. Turns out all the payments went through and suddenly im down 2.5K before my app even got on the app store.
Then apparently it didn’t get uploaded to the right place, to my profile rather than the content rewards part, huge fees and time to get the money out. Ended up disputing whop and having my profile banned.
sina sinry@SinaSinry
Was excited to use @whop for UGC and clipping content rewards. Uploaded my app campaign, funded the account with $2,000, and waited for creators to start making UGC. What I got instead: Over 40 video link submissions across TikTok and Meta in the first 3 days. The result? Most of them were Indian or Pakistani accounts with no relevant geo, even though I selected an English US and Europe audience. About 90% looked like botted views and fake comments just to pass the minimum view requirement and get paid. No real creators, just newly created pages or random pages that post everything and boost with fake views. Very disappointing. Then I tried Methods platform from @instinct_inc , got charged, and realized they do not even have a proper way for brands to sign in to their campaign. Filled out the contact form, got a meeting date and time scheduled, but then no one showed up. Do you guys have the same experience? Is there a better platform with real creators and quality accounts?
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@adriamatz @TerekhinIvan You do realize hard paywalls are 100% allowed?
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@TerekhinIvan they dont even accept a paywall like that for me, so honestly i have no idea haha
this app is a little bit blackhat
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Is it ethical to lie in an app and make $80K/mo?
→ Tells short guys they can grow taller
→ Hard paywall. No free trial.
→ $40/y Stretching videos
It's not a health app
It's a hope machine
Find an insecurity
Build a hard paywall
Ship fast with anything
TikTok do the rest
Adrià Martinez@adriamatz
You don't need a complex app to make $300K/month You need: - Onboarding that feels premium - UI that doesn't suck - One thing done perfectly This rock identifier proves it Copy this 👇
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the playkit dinner series:
12+ course omakase sushi with the best in consumer tech in sf
excellent people, friends and conversations. can't wait for the next one
nyc soon!
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@1m___ax I love that it underestimates, much rather competitors see I'm doing shit
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@michaelque22 I’d much rather underestimates ngl, it’s kinda nice knowing it’s the absolute floor for what’s possible
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I used to take sensortower super seriously.
Back in January it was quite accurate for my app. Now the revenue number is 6 times less than my real revenue.
I thought sensortower was only inaccurate for new apps that grow quickly but our revenue hasn't changed by much.
In my experience it's almost always an underestimate rather than overestimate.
Take sensortower numbers with a huge grain of salt.
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Someone asked me how I stay motivated and locked in.
It was pretty simple after I started seeing it this way:
My happiest memories have been making progress on my work and hanging out with people I care about.
All other dopamine-inducing activities are just cope and don't bring me true happiness. I just don't get a kick anymore from playing videos games or watching Netflix.
Working hard on something I care about is a means for me to be happy, not a chore.
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please stop dropping out of high school. not even mcdonalds will take you you do. You achieve nothing from doing it
aryan@aryannstarr
my name's aryan. i'm 18 dropped out of highschool, flew to SF, going flat BROKE in the process surrounded by the most cracked founders on earth i swear sf makes london look lame
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@johncoogan @tbpn I don’t think Elon musk remotely cares about what some random account on X is saying about them. And tall poppy syndrome is not coming to America anytime soon.
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You might have a higher chance making over 500K per year building AI slop than being a quant.
Instead of your fate being decided by a few interviewers the free market will decide if you should be rich or not.
aditya@adxtyahq
Quant interns in the US are some of the highest paid: - ~$6,000 per week - $25,000 signing bonus - housing + meals covered - New grads can make ~$500k The firm: Hudson River Trading. They: - trade in 200+ markets - process millions of trades daily - run everything on custom-built infrastructure They receive 15,000-20,000 applications for ~20 spots. Quant trading might be the most competitive job in tech and one of the highest paid.
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In the beginning the advice is to copy all of your competitors' TikTok formats.
Once you take over a niche the only way you can continue to win is being original.
The only way to be original but also successful is taking inspiration and scrolling other niches.
This was something I overlooked which caused our revenue to stagnate.
This post below is gonna inspire me to create a new format that my entire niche has never tried before.
The only way to consistently get views is always learning from other niches.
Alex@alexxgrowth
we ran a campaign last year that completely bombed and it taught me more than any of our wins a fitness app hired us. solid product. clear audience. good budget we deployed 1500 creators w/ a standard approach: aspirational hooks, clean edits, transformation-style content "i lost 20lbs in 3 months using this app" "this app changed my morning routine forever" the content looked great. professional and polished but it absolutely DIED average views per clip: 1,400 conversions: almost zero client was pissed we were about to chalk it up as a bad campaign until one of our creators went off-script instead of the aspirational angle, she posted a clip that opened w/: "i'm so tired of being the fat friend at every party" then she showed herself using the app. same app. same product. completely different emotional entry point her clip did 2.1M views the conversion rate was 11x higher than the campaign average one clip. from one creator who broke the rules that's when we rebuilt our entire campaign framework around what we now call the vulnerability ladder: 1/ name a real pain the viewer has felt 2/ show avatar has experienced it too w/ details 3/ explain what shifted 4/ let the product enter as a natural part of the story (we also gave her a little bonus) every high performing campaign on Content Rewards now follows this structure in their blueprints the creators who lean into it consistently outperform the ones who default to "look how great this product is" by 5-10x this is the kind of stuff you learn when you actually start clipping. the theory sounds simple but the instinct for WHICH emotions hit hardest in WHICH niches only comes from posting volume you can't learn this from a course. you learn it from video 300+ but now you know it for free!
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Here’s how to deal with ridiculous rates influencers give you.
Every single tough negotiator in the app space does this.
Stop trying to sound tough over DMs. Get your ass on a call and attempt to rizz them for at least 10 minutes.
That bullshit 5k number goes away instantly.
A lot of these creators say a super high number cause they don’t really give a fuck. Might as well quote you a high number just for fun.
These creators have very little cost for doing a sponsored post unless your product hurts their brand. They are operating on vibes
Compared to other negotiations it’s much more about getting the person to like you than any other business deals.
Michael Que@michaelque22
I have no clue how these influencers get their ridiculous prices from when I see no other sponsor on their page. Shit doesn’t follow supply and demand. This guy averages 30K views btw
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