Nick Swan

Isabel got to ring the end of treatment bell today. Quite an emotional morning! @bloodwise_uk @CLIC_Sargent @LPTrustUK @GraceKellyTrust Massive thanks to all the doctors, nurses and charities that have helped our family through this.

SEOTesting customers have been using our MCP Server for over a month now. It's been great to see how they are using it to access GSC data, the pre-defined reports we have within SEOTesting, and creating tests - all from within the same Claude chat. One of the workflows I've been using is: 1. Run the content decay report 2. With the URL I want to work with - use our Labs tools to suggest content improvements. One of the benefits of using our Labs tools is that, behind the scenes, they request the page and convert it to markdown, so you'll know the LLM isn't hallucinating the content. 3. Manually make some of the changes suggested. It'd be nice to get this part automated :) 4. From within Claude, simply ask it to create the 8-week before/after time-based test. The cool thing is it's a remote MCP server, so there's no fiddling around with local JSON config files and downloading code - simply plug in the MCP Server URL with your API key and off you go...

SEOTesting podcast episode 3 is live! I ramble on about: New community forum within the SEOTesting app itself. Two new Labs tools: - Tool to help you develop customer personas/ICPs - Tool to evaluate your pages against these ICPs Website logos added to AI summaries and within the app. Listen here: seotesting.transistor.fm/episodes/commu…

@atmoio This is what happens when people who were in charge of FB and Instagram are now running product and growth at OpenAI and Anthropic

Normal people are starting to go crazy

@aleyda @davepeiris Congrats to you both! 🥳

🎙️ I’m happy to announce that I’ve joined @davepeiris as a co-founder of Finchling, a news monitoring tool that finds PR story opportunities (before your competitors do 😉). Great and strategic PR has been impactful for SEO for years, and we're seeing more and more how it's a key part of AI visibility, so when I heard about a tool that Dave was working on that was making PRs lives easier and their work better – I was very intrigued. Finchling works by scanning the news for any relevant stories for your brand, telling you why you should be interested in it and then suggesting how your brand could react to it. News monitoring for your clients is time-consuming and can make PRs feel like they need to be "chronically online" - Finchling is here to solve that. I'll share some examples over the coming days, but the feedback we're getting from PRs is amazing: “Finchling takes the heavy lifting out of client and competitor news monitoring and delivers high-quality ideation exactly when we need it” - Jade Denby from Marketing Signals “Finchling is SUCH a time-saver, bringing us the most relevant news stories and inspiration for how to respond without the team needing to comb through endless sources manually.” - Tabby Farrar from Candour “Finchling has become a genuinely valuable part of our digital PR workflow in just a few days, especially for spotting timely opportunities we might otherwise miss.” - @ShannonMcGuirk_ from Peach Importantly, this isn't about having a tool to replace PRs. Finchling is about streamlining the news monitoring process, so that PRs have more time to focus on doing what they do best for brands – creative, innovative and impactful work for brands. And don't worry – I'm not going anywhere! I'll continue doing SEO & AI Search consultancy via Orainti and working in SEOFOMO as always. Finchling is an additional venture that sits at the intersection of PR and search visibility, which makes it a natural extension of the work I already do. You can sign up to try it for just $1/£1/€1 at finchling(.)com - I would love to hear what you think 🙌

A new customer told me the main reason they wanted SEOTesting wasn't more dashboards. It was to show the board: 'we made these changes, and they created value - now give us more dev time.' That’s the real job of @seo_testing

It’s an exciting time to be a software engineer. Not too much coding going on - but lots of building and delivery. Enjoying work more recently than in the last 15 years!

@kensavage I think anyone still working in SEO/GEO needs therapy 😂

@nickswan You’re sick 😂

I genuinely look forward to Google algorithm updates!

Episode 2 of the @seo_testing updates podcast is out. I know you were all expecting it to be a one-hit wonder, so I'm happy to surprise you all 😂 In this 10 minute catch up I go over: - fun challenges with Claude Code re-writing and breaking logic when migrating one of our processes - rewriting landing pages - adding community tools to SaaS apps - escaping from Bude Have a listen here: seotesting.transistor.fm/episodes/migra…

@TheCraigHewitt Ah okay - I meant the Remote Control option, but you need to kick that off itself from Claude Code and then use it on mobile. Not start a session on mobile?

@nickswan claude mobile app just launches github based worktrees and isolated agents. you can't "work in" claude code via the mobile app unless you do the Remote Control option.

set up the telegram connection, it's magic. there goes my day tomorrow. ripping out openclaw, setting up tmux, bots for all of my claude code projects, getting a UPS

@adamcollins yeah - that's still the 'fresh data' that can still change

@nickswan If you select "more" you can pick the date range yourself. For some reason it doesn't select the last few days on some of the views but you can select them manually

Search Console hasn't updated since Saturday, but why does it say the "Last update: 19 hours ago" ? This is the 24 hour data that is updating - which isn't confirmed and is subject to change. The daily updates is what we all care about - but that "Last updated" info is confusing.

Dipping into podcasting again, this time as a way to keep customers updated with what we've been working on at @seo_testing seotesting.transistor.fm/episodes/produ…

Customers are loving the output from the tools within the /labs section of SEOTesting and the AI summaries we can generate for Content Groups, Test results, and End of Month reports. I knew the request would come soon to save the output and stop regenerating each time, so we've added the ability to do this.

People are always asking for tools to help automate internal linking. Sure it's a pain in the a***, but wait until you start removing content and you're trying to deoptimize internal anchor text. Now that's a pain in the a***

I'm always pressing 2 here - what's the advantage of picking 1? As it's made a plan - is that enough so it can forget about context?

@IvanPalii We built a lot of this at RankTracker.app

Have you ever dreamed of a Rank Tracker where you can track thousands of keywords 10 times cheaper? I just had an idea for it. This is based on using Average Position data by search queries from Search Console. This idea is so old, but I still haven't seen it properly implemented. HOW IT SHOULD WORK 1/ You add keywords you would like to track (or copy them from your GSC data) 2/ You add target URLs and group by each keyword for more insights 3/ As GSC data updates, we store the position by this keyword and location 4/ You get a valuable table report where you can: - check the last position for the specific keyword for the last available date and how it has changed in comparison to the previous day - check the trend of position by keyword for the last 30-90 days - identify keywords that don't have impressions at all - identify keywords where the wrong URL ranks - monitor position trends by groups and landing pages THE PROS AND CONS The main value of it is scalability and price. Considering that Google is constantly creating problems for SERPs parsing, tracking 1 keyword will become more and more expensive. Popular tools on the market charge near $50-$100 per 1k tracked keywords. Imagine that you can track 1k keywords for $5 or $10. This method doesn't replace traditional Rank Tracker because: - you don't have SERP data - you don't have position data for today - you won't see top 50-100 positions for many keywords - you won't get position data on some days for many keywords, because of low search volume However, it's still very valuable because you catch the bigger picture of what's going on with the project when you track 1k keywords, not 100. And final shot: imagine that we will use the conversion data by landing pages from GA4 to calculate the approximate number of conversions this search query can generate when you rank number 1. Should we build it at @sitecheckerpro?