northlich

After 70 years of advertising, Northlich will close our doors on August 30, 2019. Thank you to our clients, vendors and employees for helping us create the very best, most insightful and thought-provoking work possible. Thanks for being a part of the Lift agency.

“By creating messaging that takes the focus off blame, marketers can relieve the burden of guilt on female patients and boost the likelihood that women will respond to the messaging.” — @kathyselker in @Forbes buff.ly/2KnRBn4 #HealthcareMarketing #ThoughtLeader

“Women who have been dismissed or gaslighted by their doctors now know they have strength in numbers. And they’re demanding change.” — @kathyselker in @Forbes buff.ly/2M04U0f #HealthcareMarketing #ThoughtLeader

Editor Becky Adnot-Haynes has worked at Northlich for almost 5 years and names the autonomous work environment as her favorite part of the job. She also likes the office dogs. #Northlich #MeetTheTeam #editor #advertising

“In a testimonial campaign, patients can share stories about how they got easy and direct access to life-improving or even lifesaving specialty care as the result of a merger.” — @kathyselker in @Forbes. Read more about how M&As affect #HospitalMarketing: buff.ly/2YHfnE9

Back then, when we said, “Back to the drawing board,” we meant it literally. #Northlich #NorthlichLegacy

Account manager Lauren Mongelluzzo’s favorite part of working at Northlich? “The people! It’s wonderful to work with people who are so passionate about their clients.” #Northlich #MeetTheTeam #AccountManager #advertising

We found it! Many thanks to PPS Group for finding this award-winning TV spot we did in 1976 for @cincinnatimetro . #NorthlichLegacy #TV #ad

Look Ma, no typos. We keep our editing desk staffed Monday through Friday to make sure all client work goes out polished and error free. #Northlich #advertising #editor

Did we let things like crosswalks and traffic patterns stop us? Baaah, no way. #NorthlichLegacy #throwback #innovation #advertising

“Avoid ‘shrink-and-pink’ tactics in favor of speaking to the human first and the woman second.” — @kathyselker, published in @StrategicHC Marketing: buff.ly/32ITH9v #marketing #HealthcareMarketing #strategy #MarketingtoWomen

We’ve been this happy about making awesome creative since 1949. #FromOurFiles #NorthlichLegacy

Happy #NationalChiliDogDay! BRB, going to go celebrate with the best coney in town. @GoldStarChili #yum #coney #ChiliDog

We turned 70 this year! We’ll share a few success stories we’ve had along the way. #Northlich #NorthlichLegacy #agency #advertising

We won gold! We’re psyched to have taken home a top prize at the 36th Annual Healthcare Advertising Awards for our work with Schneck Medical Center. #advertising #DirectMail #campaign #healthcare

FemTech is improving women’s relationships with their healthcare providers and giving them a greater sense of autonomy. Read more from Northlich CEO Kathy Selker in MediaPost #insight #healthcare mediapost.com/publications/a…

Felt cute, might delete later. #AgencyLife #Northlich #NorthlichLegacy

Emotion in TV marketing is critical in reaching women. Northlich CEO Kathy Selker in @Forbes #insight #AdAgency #marketing #MarketingStrategy buff.ly/2L9npzg

Our CEO @kathyselker is the newest member of the Strategic Health Care Marketing Editorial Advisory Board. Go, Kathy! @StrategicHC #StrategicHealthCareMarketing #marketing #healthcare buff.ly/2JuVA1Y

Did you know? Kathy Selker supported herself through grad school with a commission-based job selling carpet. After she earned her MBA, she resigned to work at Arthur Andersen — where she took a pay cut from what she made selling carpet. #Northlich #StaffSpotlight #CEO #insight