Kenny | Creative Strategist | 🃏

If you look at a few “hiring a copywriter” posts you'll understand the people doing the hiring have no idea how to sell their opportunity to good copywriters. Your incentives are mid. Here are 5 things you don't understand about good copywriters: 1. Good copywriters are mercenaries. They aren't willing to give up their freedom unless you make an irresistible offer. And an offer they can't say no to is beyond most of y'alls ability and willingness to pay. 2. Good copywriters look like they're doing nothing most of the time. Creativity happens in spurts. Between these spurts of creativity is a lot of mulling, doodling, scrolling, exploring, and consumption. 3. Good copywriters have about 4 hours a day of honest creative work in them. If you expect them to work 996 you are a fool. 4. Good copywriters have trouble with authority. That's why they became copywriters in the first place. They don't like bosses. They are willing to tolerate you for short durations because that's how they earn their living. 5. You will never be able to do what good copywriters can do. With or without AI. Just because you have written words and people have read them doesn't mean you can write good copy. Just because you got Hermes to create a /david-ogilvy skill doesn't mean it can write good copy either. Your favourite AI shill/grifter is full of it. Sorry to break it to you. “They can't do what we do. And they hate us for it.” – Don Draper Source: I run a community of over 5,000 copywriters. I've been a working copywriter for nearly 10 years.