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Are you a business leader? Whether you lead a team or a business, of any size, you have an additional title on top of the one in your LinkedIn.
You are the Chief Storytelling Officer.
You have three audiences. Upwards, outwards, and downwards.
Downwards is your existing team, and those you are trying to recruit. If you want a team of A players, believers rather than pay cheque people - you need to be a great storyteller.
Outwards could be podcasts, analysts, the media, large stages such as conferences and TED style stages. How good your story is, and how well you tell it, has a massive impact on perceptions of your and your business.
Upwards is whoever you answer to, the Board or investors/shareholders. This affects how they see you and will impact on your career.
All three of these audiences respond to your storytelling ability - whether it is good or bad.
Being a great storyteller could extend your tenure at the top by years. Being bad at storytelling WILL shorten it.
The good news is that your storytelling ability is a variable, one of the very few, that you CAN influence and improve.
Clients of mine have improved A player recruitment and retention and reduced unwanted churn. They have turned employees into believers. They have improved margins. They have improved the perceptions of their business and themselves.
Whatever your leadership title, you are the Chief Storytelling Officer of your career and your business or department.
I can help you become a better storyteller.
Is it a crazy idea to set up a chemistry test and do an audit of where you are now?
#leadershipcoach
#storytellingcoach
#speakercoach
#executiveinterviewcoach
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