Playwire

@playwire is incredibly humbled and truly honored that our #RAMP Platform has been selected as a 2023 @Digiday Technology Awards WINNER in the category of #BestMonetizationPlatform for #Publishers! To review the complete winner announcement, click below. bit.ly/45QS4GA

We broke down the full scorecard and built a decision framework for publishers. Plus: a free tool to check your AI crawler protection status. Full analysis: bit.ly/4pNBySe #AdTech #PublisherRevenue #AI

On crawler behavior: Publishers called Anthropic's bot "a nightmare" that ignores robots.txt. Perplexity scored 1/10. One exec said: "Every time you unmask an abusive crawler, it's Perplexity under the hood."

Digiday just dropped a scorecard on Big Tech's AI licensing practices. Publishers rated every major platform. The results are... revealing. Here's what you need to know 🧵

Google scored 2/10 overall. The kicker? They still haven't separated AI and search crawlers. Block Google-Extended and you might hurt your search rankings. Allow it and your content feeds the machine taking your traffic. Fun choice.

What publishers should actually do: Stop waiting for licensing salvation Audit your AI crawler protection now Implement multi-layered blocking Maximize revenue from traffic you control The deal isn't coming. Your protection strategy should be.

The uncomfortable math: Microsoft has 11 publisher partners OpenAI has 18 Meta just signed 7 That's maybe 40 publishers total. How many publishers exist? Thousands. Most will never see a licensing deal.

They said you couldn’t automate header bidding like a pro, but here we are. With AI-driven dynamic price floors, our solution boosts revenues by 20% while keeping your SSP partnerships intact. 🔗 bit.ly/485xyVn #AdTech #PublisherRevenue #Monetization

Why do so many developers rely on AppLovin? From gaming to e commerce, see how top apps use its AI and ad tools to boost monetization and growth. 👉 bit.ly/3LeZTAW #AdTech #Monetization #MobileApps #Playwire

How did AppLovin become a mobile monetization giant? Its ecosystem blends ad tech, AI, and user acquisition to drive revenue at every touchpoint. Discover how it all works: 👉 bit.ly/4oivOzd #AdTech #Monetization #MobileApps #DigitalPublishing #Playwire

Proud to showcase our latest Flex Skin creation for Frankenstein, now live on Letterboxd! This high-impact animated execution is another example of how Flex Skin drives attention and engagement. Discover more about our full Flex Suite → bit.ly/3WElu8j

Publishers: Could AI make your content faster without killing creativity? ✅ Use AI for research & drafts ✅ Humans craft storytelling & strategy Find the right balance → bit.ly/3I6hSbI #AIMonetization #DigitalPublishing #AIAdvertising #ContentMonetization

What if your website could predict what your audience wants before they know? With AI-powered optimization & personalization, publishers are turning that into reality. Learn how: bit.ly/4gie7g1 #DigitalPublishing #AI

Publishers: AI isn’t just a threat, it’s a revenue opportunity. 3 ways to monetize now: 1️⃣ License your archives 2️⃣ Get paid when AI cites your work 3️⃣ Pilot AI-powered ads Move fast or miss out → bit.ly/4nkCX0U #AIMonetization #PublishingRevenue #ContentMonetization

Playwire is hiring a Senior Marketing Manager (New York, NY) If you have a strong background in paid media, SEO, content, and events this could be the perfect next step in your career. 👉 bit.ly/415f0SP #NowHiring #Hiring #CareerOpportunity #JobSearch #JoinOurTeam

If your Revenue Per Session isn’t where it should be, the problem might not be traffic—it might be what’s happening during each visit. Here’s how to fix that: bit.ly/4f4nM9b #PublisherTips #AdTech #Monetization #DigitalPublishing

Still optimizing revenue one pageview at a time? That's yesterday's news. • Boost revenue by 25-40% • Capture every click across desktop, mobile & tablet ➡️ bit.ly/3J0YLj9 Time to level up! #AdTech #PublisherRevenue #Monetization

Are you trusting the wrong revenue metric? 📉 Page RPM only tells part of the story 📈 Session RPM shows true user value Track what really matters:bit.ly/46qie6G #AdTech #DigitalPublishing #Monetization

Still tweaking your header bidding manually? That’s like brain surgery with a butter knife. Consider: • Smart ad refreshs • Optimized ad density • Session-based targeting Unlock up to 40% higher CPMs.👉 bit.ly/4kW1Pun #AdTech #PublisherRevenue #Monetization

📣 We're Hiring: Account Executive (Remote - US) 👉 Apply now: bit.ly/4nZQDQf #RemoteJobs #SalesJobs #AdTech #AccountExecutive #Playwire #NowHiring #SaaSJobs #DigitalMedia #TechCareers

Missed our latest Playwire Live episode on curation? We've got you covered. Read the full summary and watch the episode: bit.ly/43fBuC4