Propeller Group

👻 @Snap unveils new AR innovations and content partnerships for 2024 Olympics Find out more: mobilemarketingmagazine.com/snap-olympics/ #mobilemarketing #marketingnews #socialmedia #olympics @propellerites

💭Food for thought: Omar Oakes, Editor, @TheMediaLeader thinks PRs can: - consider what a specialised audience wants to read and tailor your messaging to fit - facilitate more meetings with relevant industry figures - offer embargoed news with long lead times! #aweurope24

🧠 to keep in mind: @alysdenby, Opinion & Features Editor @CityAM likes - interesting opinions that counter the cultural discourse - perspectives that show business growth benefits everyone, not just elites - a topical peg, why is your opinion important NOW? #aweurope24

💡Journalist tip: “It’s important to have an awareness of the title you’re pitching to. Have you seen a story like that in the paper before and could you see yours fitting in?” @alexfarber, Media Correspondent, @thetimes #aweurope24

@Branwellcontent takes to the stage at #aweurope24 for “Industry Journalists Tell All” Watch this space for tips and tricks for pitching top journalists 👀

@Branwellcontent takes to the stage at #aweurope24 for “Industry Journalists Tell All” Watch this space for tips and tricks to pitch top journalists 👀

Certainly a great buzz at new #aweurope24 venue - Matt Scheckner opening the Entertainment stage with aplomb this morning @lordscheckner

Our CEO, Charlie Carpenter, is featured in @propellerites's 2024 Marketing for Growth Playbook talking about the #PowerofAgencyBrands and progressive pitch processes 👏 Download your copy now: pages.propellergroup.com/propellermarke…

.@Cannes_Lions to open female-focused café in 2024 @WACL1 @propellerites buff.ly/3T1Fek6

How to save HR from itself @TotalMediaUK in @FT ft.com/content/8cbbbd…

Amazing panel to discuss the evolving role of the CMO - Zaid Al-Qassab @fast_philosophy Claire Cronin @ChelseaFC Pete Miller @OctopusEnergy Richard Morris @team_IPGMedia #oystweet

Chief executive of ad watchdog ASA Guy Parker advises brands to avoid “good for the planet” claims - make clear to consumers where you are on your decarbonisation journey #lead2024

“We are seeing companies [in advertising] across the sector beginning to innovate, experiment and embrace AI” - praise from Culture Sec Lucy Frazer but also a caution on using AI “responsibly” #lead2024

Chief Executive @CBItweets Rain Newton-Smith opens #Lead2024 emphasises the need for a UK industrial strategy to springboard long-term sustainable growth

Media panel dives into big issues for 2024 inc. trusted environments, power of media for change, talent, DEI and representation - Heather Dansie @newsworks Richard Bon @ClearChannelUK Juliet Branwell @GoogleCloud_UKI Charlene Williams @PearlAndDean #TYA2024

“I do think advertising will be healthy this year” - analyst Ian Whittaker provides some optimism - thinks broadcasters “will do okay” while Retail Media will boom as delivers v high margins for players #TYA2024 @Ianrwhittaker

Our friends at @ThisisZone are hosting an online virtual Book Club with Alex Soojung-Kim Pang (@askpang) this week to chat all about his brand new book "Work Less, Do More: Designing the 4-Day Week" 📚 Find out more and register to attend here: insight.campaignlive.co.uk/zone-book-club…

Try before you buy: how businesses can offer free trials that work @recurly @raconteur raconteur.net/marketing-sale…

2024 will be the year of fintech partnerships @recurly globalbankingandfinance.com/fintech-2024-w…