Robin Klein

Getting to $100M ARR was hands down the most brutal thing I’ve ever done. You start with nothing. No team. No capital. No momentum. And you have to do everything - purely through willpower. Every $100M after that is dramatically easier and comes much faster. Adding products, optimising, and launching new geos is infinitely easier compared to finding PMF and reaching the first real scale. By $100M ARR, you have a great team, capital, and a platform to build from. Starting with just a laptop and an idea and saying “I’m going to build a Google-sized company” is pretty unhinged in hindsight! Cleo's growth... $0 → $100M ARR: 94 months $100M → $200M ARR: 14 months $200M → $300M ARR: 9 months $300M → $400M ARR: 6 months (coming soon) If you’re a founder grinding toward your first $100M... gl! Just know it gets easier, keep going.