Ryan

I Spent $440,000 Today on YT Ads

@zakaria_airak @shauneng @spencepawliw @karlocreates @elfilosofooooo @ecomAim @nikitalienov Legend !

What a day ❤️🇲🇦 With @shauneng @spencepawliw @karlocreates @elfilosofooooo Missing the other goats @ecomAim @PerformanceMax @nikitalienov They enjoying padel ❤️

@zach_yadegari Beast!

Cal AI has been acquired by MyFitnessPal 🚨 Henry and I started Cal AI as 17-year old high school students with one mission: make calorie tracking easier with AI. In just 18 months, we’ve helped millions of people lose millions of pounds. And we broke $50m in ARR along the way. We are at an incredible inflection point in history where ANYBODY can build a product that can improve lives and make millions. As founders, we get a lot of praise. The truth is that this would not have been possible without our incredible 30+ person team. We are so proud of what this team has accomplished, and are thankful to everyone that has been instrumental in Cal AI’s development and success. Cal AI will continue as a separate app from MyFitnessPal. The combined team will share resources to continue helping people achieve their fitness goals!

@zakaria_airak You know this man writes funnels all day with the bold text to place emphasis on power words

An old "friend" sent me a voice note on WhatsApp. He was fishing for information. So I lied to him. Here's why: You know that one person from back home. Acts nice. Smiles in your face. But you can FEEL the energy. They don't want updates — they want ammunition. He heard I might be in town for Ramadan and wanted to "check in." I told him I'm in Dubai. Just to watch what he'd say next. And he didn't disappoint. "Oh… I thought you'd come see your mom and dad." What he doesn't know is my parents are currently traveling the world. Living their best life. No stress. No worries. That chapter is handled. I said "no" and kept it moving. Then came the real question he wanted to ask all along. "So how's life… still studying? Still in school or what?" There it is. The status check disguised as concern. I told him I'm looking for a job. Meanwhile I'm printing 9 figures a year. Old me would've take a picture of the watch im wearing Sent a view from the Villa. Dropped a receipt just to watch him choke on it. But I didn't send a single thing. And I know exactly what he's doing next — calling every mutual friends saying "bro he's still job hunting lol." Good. Let him. I felt nothing. No urge. No itch. Complete peace. This is what nobody tells you about winning. At some point you stack so many W's in silence that you stop needing anyone to see them. You validate yourself internally. The scoreboard is in your head — and it's full. Now I just live. Move how I want. Buy what I want. Go where I want. Some people in real life think I'm flexing. I'm not. This is just Tuesday (while Today is Saturday and im in my office working) for me now. The trenches paid off. Quietly.

@danielhangan_ 275 clicks & 621 conversions 🧐 Looks like some primary conversion events need to be set to secondary

1st month results from running google ads for DansUGC.

The competitive landscape for your specific brand isn’t as cutthroat as software, supplements & other competitive verticals who suffer from competitor brand bidders on shopping / search. Announcing that you do not run brand search also invites competitors to bid on branded terms. At the least, check your competitive landscape from time to time & consider running a brand only standard shopping campaign to show your hero products above the fold. Below are inventory examples which are giving spillover to competitors. I will also DM you the affiliate LLC bidding on your brand, so you can shut them down if you weren’t aware

@runtraffic @PerformanceMax Agree. But even with some/ a decent amount I was shocked it wasn’t. We tested a few times because we had it

“Never run brand search” Meanwhile, affiliate marketers you pay to generate cold customers are bidding on your branded search terms 🫠

@zakaria_airak Morocco trip soon???👀

@PerformanceMax Miss u ❤️

Back in that mode 👨🏼‍🏭💻

@stephenrhee_ In the shadows 🦇

@PerformanceMax The legend returns

If you’re following 99% of ‘advice’ online, you’re already late.🪦 My biggest advertising unlocks came from doing the opposite of what 99% of gurus preach. Mediocre strategies are loud & crowded, while unfair edges are abused in silence with little competition. Conduct internal tests & turn this data into your own fundamental truths. Create your own unique philosophies & play in your own “Blue Ocean” while hundreds of others fight for crumbs in a Red Ocean. High caliber information isn’t worth shouting as edges can erode faster. No mentor could have taught me some of the things I’ve figured out with my own internal tests. Take everything you hear online with a grain of salt, conduct internal experiments & create your own methodology different from the herd. The most money is made playing in “Blue Oceans” which requires thinking differently than what 99% of people online advise.

@blakeandersonw 👑

Too easy

@zakaria_airak Hush, still in the trenches

Big congrats my brother ❤️ I made a video 5 years ago talking about where my life would be in the next 5. I was on a computer that would shut off every time I opened Ads Manager, saying “started from the bottom, now we here” while I was still really at the bottom. Now we acctually here ❤️ And I still think about that note you sent me “BILLIONS WITH A “B” bitch!!!!.” That line stays with me Let turn it to a reality ⏳

Porsche Tower - 619 AM This was my iPhone wallpaper 8 months ago, turned into reality

@GCareer_RennS Propaganda

@PerformanceMax Wasn't this building sinking?

276,000,000+ Youtube Ad Views last 28 Days & Counting

@scibelli23 Beast

One of our media buyers is a GDN machine. Pulls all-nighters multiple times a month. Launches 100's of new ads every week. 90% of them are pay-per-conversion. Naming conventions are absolute chaos. Drops numbers like this on a regular basis.

Be honest with yourself. Stack small wins. Strengthen your intuition. Block outside noise. Listen to Yourself. Achieve anything.

@Ben__Kruger @ducktheaff @Nate_Google_ mCPC starting then broad match tCPA I run

@ducktheaff @Nate_Google_ @PerformanceMax Friends don’t let friends use manual CPC

Launched a fresh campaign Have learnt alot in the past couple days from @PerformanceMax and @Nate_Google_ so running this very differently Testing out manual cpc for the first time

I spent more on Google Ads than Google themselves ✅