Syinsu

VTuber livestreamers on YouTube, you're missing out massively on views, subs and growth by not treating your livestreams as potential videos 🧵: #VtubersUprising #ENVtuber #Vtuber

@SaikoVtuber Yup exactly, telling people to ignore shorts is irresponsible advice but the silver lining is at least people are sharing their experiences and advise around shorts now like yourself, so something good came of it

Mind if I step in? As someone who is posting shorts AND long format, every day consistency for over a year now… his statement is false. I understand everyone grows differently, HOWEVER, shorts are very important. Let me explain. Shorts for the last few years, have opened up a NEW type of algorithm which is set for a wider audience and easier to be discovered. Shorts are a miss here and there and they do ‘TAKE SOME TIME TO BUILD UP’. A ton of people are expecting every short to blow up which some people DO blow up from a short, tiktok etc but on avg, it takes a lot of consistency and learning the algorithm. The Short Algo is meant to be pushed out more and more (think of like a mini trailer to your channel) people will see the videos and therefore, subscribe. Like I said, some shorts do blow up, but this guy is saying shorts don’t work which they do. I went from about 2k to almost 11k subscribers (mainly from shorts) and my long format videos barely getting 20-50 viewers with no gained subscribers. Shorts DO expand your audience, however, just like anything consistency and hard work is key. Researching and figuring out what type of videos is also VERY important! Anyone can just throw up a video and call it a day. Need to learn your best time, edit style, what category you want to be in; all of that is where people get discouraged at and then say it’s not working. I hired a YouTube Manager for 6 months because I felt stuck… realized I just didn’t know ANY of that. Once they showed me things and put in the work, my YouTube went from YouTube thinking I’m a bot… to now getting pushed out in the algorithm. 👏🏻LET THE SHORTS COOK👏🏻 I know it’s discouraging not seeing big new subs or super high views but don’t stop before getting pushed by YouTube algorithm. You WILL get stuck at certain numbers IT HAPPENS! You learn what works and what doesn’t, you EXPERIMENT! What works for you, may not work for someone else. Patience and learning will be a huge factor. I went from 200 views per short to now 1k to 12k and my long format now hitting between 200-6,000 views. I want to say I JUST NOW am getting pushed to the big algorithm. You should be doing short AND long format at the end of the day. Shorts bring a newer eyes and long format will make those new subscribers want to stay and enjoy your content. Overall, DO SHOR CONTENT BUT BE CONSISTENT, EXPERIMENT AND FIND YOUR NICHE❤️ I may not have the answers, but if you have any questions please let me know.

@SmilodonnaVT Yeah their take was wild, if "shorts suck" was just the hook and then they proceeded to give actually actionable advice on ways to approach shorts, fair. Just coming out and saying "yeah shorts are dying gg" is just an easy way to lose any credibility instantly

i think that if someone in 2026 tells you not to do shorts content, they're trying to make you fail as a creator.

VTubers! Let's get some actual helpful YouTube Short advice on the go. There are two thing's that are going to be the bigger factors in your short being pushed 1️⃣ The "Stayed to watch" Stat This is pretty straight forward, it means when the short was shown, 83.2% of the people seeing it stuck around for a couple of seconds at least 2️⃣ Average View Duration (AVD) This is how long that 83.2% decided to actually watch for, so on average from the 1minute clip, they stayed for 52 seconds or about 87% of the total duration Your goal is to have both of these stats be as strong as possible, so as many people staying to watch as possible and them watching for as long as possible when they do. ⚠️ The Trap The duration matters a lot. Clip A is 10 seconds long with a AVD of 99%, Clip B is 40 seconds long with a AVD of 85%, youtube generally prefers B, it kept eyes on YT for a total longer duration So your content should instantly hook the user, keep them engaged with the promise of the hook paying off and ideally not feel like it "ends", because it is possible to have a AVD of over 100%. If you're good at making the user stay to watch and not realise its reached the end or even it being so good they want to watch again then you've got the ingredients for a short to perform extremely well So try to create with intent, if you're using stream clips then maybe add some post commentary or shuffle around the editing to create a better hook. Alternatively preplan the bones of your short before you stream and create the clippable moments with more intent for what they will become

Yeah their take on this was flat out irresponsible, those who don't know better will see it and cut shorts from their strategy They have since changed their stance to be that shorts only suck if they aren't done properly, of course thats basically any content but at least would have made for a better topic if that's how they approached it instead. Will be interesting to see the advice they follow up with on how to produce well performing shorts in the current meta

@Syinsu THANK YOU couldn't have said it better 🫶 Short form content is about exposure, it's currently the best way to make people aware of you since discovery on streaming platforms is really bad. Not sure who this person but they always have some weird takes.

I like some posts from this account but damn this one ruffled my feathers. It ignores so much and tries to compare long form and short form as if they are of equals so let me break down the main things I disagree with "Short form is built for normies" Sure it's very unlikely as a vtuber you're going to hit the tens to hundreds of millions of views on a single short but there is still the potential of up to a million and we see vtubers hitting the tens to hundreds of thousands still today on short form. The initial comment makes it seem like there are no views for vtubers but you don't need normies to have a smash success short "Short conversion is terrible" Man this just comes across as a lack of understanding of shorts place, yes of course it converts worse in a 1 view to 1 view sense against long form but it's also faster to produce a short and easier to get views on it. You shouldn't be directly comparing the two formats that's why they are different formats with different approaches and goals. Your strategy should be using both long form and short form, it's not a case of choosing one or the other. Shorts are there to be your awareness through repetition, you want people to be seeing you in your niche constantly until you beat them into submission and they become a fan. In another tweet they mention that long Vs short is a 100x revenue difference too but thats generally not the case it's closer to a 30-50x so the rate you can create shorts and the higher view potential they have means the revenue still has potential to be relevant for your income. "Short numbers are going down" What do you even mean?! Short views have increased by 3x from 2024 to 2025, 200 billion in 2025. The views aren't going down instead they became more competitive, this happens constantly with content types, niches etc. We are at the adapt or die stage, the creators need to figure out what is the next strategy to grabbing short user attention, the eyes are still there. There isn't many niches where a short strategy doesn't make sense, vtubing is one where it does but the approach to shorts needs to change, you have to adapt your short content as what works today might not work tomorrow I just generally disliked how this post is trying to scare vtubers away from short content

@Toreshii_Chann Ha that's also true, of course I'd hope they will follow up with advice on the key ingredients, examples etc on what in the current meta of shorts is being done to have well performing content but we'll see as i'm expecting it to just be "don't just upload raw stream clips!"

@Syinsu "Make shorts that don't suck" isn't consultant level advice. It's pure generalisation and surface level common sense that anybody can spit forth.

From anyone talking about their personal experiences or general observations, this post would be fine for discussion value at least. Don't set yourself up as a consultant account when all of this is based on "trust me bro" and not actual talent management experience or sources.

As a creator you can never settle, what works today might not work tomorrow. If you plateau then you adapt or it's game over. This is a graph of my YouTube subscriber count over the years, there was a long period were I was doing what i'd always done but it didn't work anymore, then I realised, if I want to continue growing something has to change, my content has to evolve I didn't get it right initially, in fact I was losing subscribers but once I figured it out the results quickly followed The quickest way to adapt isn't even to figure it out yourself either, it's to reverse engineer what's working for other creators across multiple different niches and frankensteining it into your content until it breathes Never get comfortable with your content, you can go from making a full-time salary to scraps in a month but if you learn how to adapt you can reclaim what you had and more

Good to see someone niching down to a series level, gives you tons of content options and the opportunity to be established as the go to for Persona. A creator called Thegamersjoint comes to mind, this dude was cranking out unique videos for Kingdom Hearts for years and grow a massive audience doing it, even during the large content gaps between games. Think it would be a good one for you to research for some content ideas! Either good luck on the journey

Not viral. Not fast. Not easy. 2.5 years of streaming. 984 hours. 807 follows. So many times I felt like it just wasn’t working. But I kept hitting "Go Live" anyway. Because sometimes the win isn’t numbers, it’s refusing to quit. If you’re on a slow climb like me, know that you aren't alone. Let's grow together streamers. This is where the journey truly begins.

Oh boy do I have a lot to say on this topic. I've been on both ends of this, worked at a gaming talent agency and been a creator receiving and outreaching for my own deals. The way it has existed so far has been unsustainable and all three stages are to blame (the brand, the agency and the talent) Most agencies are so insanely greedy, they are looking for massive margins like 40-50% of the brand budget and as such they are getting the brand worse value for their money, which then typically leads to a worse performing campaign. How quickly post reporting is done is another area of failure because some of the best performing activations can be on content that takes months to get going but typically we would do post reporting within a month, so that meant targeting for a campaign that will get the best results in that shorter time period. The brands themselves are part of the problem too, they push for things that don't make sense like dedicated videos/streams or force specific styles on a creator instead of allowing them to be exactly what their audience signed up for. It's so rare to see a campaign that actually feels like it makes sense for the creators audience. The brand/creator combo and the way the activation is approached makes for a massive difference in it's success. I have such a good example that I can't say specifics of but a massive brand we we're negotiating with at the time pulled out of the campaign because the creator wanted more control of their content, the ideas the creator had were amazing and would have been a ton of fun for their audience, the worst part is this would have been a multiple month contract and this creator became a massive name during this period, the value the brand lost is insane and all because they wanted to force the creator to be what they wanted him to be instead of what he was. The creators aren't free of guilt either, the three main issues I see are #1 They don't actually care about what they are promoting, how many times have you seen a streamer have a 2 hour sponsor segment and the millisecond it hits the 2 hour mark, they are like "well that was great, maybe i'll visit it again", doesn't give me much confidence they were being truthful in their enjoyment or a video creator will promote a product in an integrated ad and say how much they loved it, you never see them use it again. If you work with a brand, your goal has to be making this piece of content perform as best as it can for them as that is literally what they are paying you for, don't just take the bag and say thanks suckers. #2 Creators don't know how to price themselves. I am so tired of people talking about a flat rate, a flat rate shouldn't exist, sure it can be a base but one campaign vs another is completely different, here's a few things that impact pricing decisions: - How many deliverables - Is it a high traffic period (time of year or massive content update coming for your niche) - How many hours do you have to work on it for - How much are they going to make from you, if it's a high ticket product, as in just one conversion will make them hundreds a year, then you can ask for more or if you have stats of your avg conversion rates - How much do you like the brand or feel it resonates with your audience There are more things that come into the asking price but the idea is that the creator should be pricing based on more factors than just "x for integrated ad, y for dedicated ad" #3 This plays into the previous point but unreal expectations for the price. Someone will get a $1k offer from a big mobile game and then suddenly think they are worth that much and charge all brands that amount, are you going to give back $1k worth of value to the brand? If not you should be asking for less. It's a give and take, they are paying you to get profits, don't let them take advantage of you but don't take advantage of them either as too many poorly performing campaigns and they bow out of wanting to market with influencers and then less money going around for all of you. ---------- Ultimately the brands still don't fully understand how to get the influencers to create content that converts, the agencies play for their own revenue and the creators don't fully understand their place in the process. If you're a creator who's starting to see less offers in your inbox then I'll share what I did to get my biggest paying and most successful converting campaign, I skipped the agencies too. I started by figuring out what kind of things would convert best with my audience, then formed a list of brands that matched, then cut that list down to ones I personally had the most confidence in promoting. I created the campaign idea, as in what the brand was going to get out of me and why I felt it would be successful for them. Not just "i'll make a video" but the entire week to week flow of marketing promo I was going to do for them and why this was the best time to work with me. After that I hunted down who worked in the influencer management positions at these companies and I'd reach out with my pitch, this included a bit of info about myself and then the campaign breakdown. I didn't say how much I wanted yet. The first one I reached out to and the one I wanted to work with the most responded and was interested, from there I was able to dive more into expected stats and finally give an asking price now that I've demonstrated why I think the results will be worth the price. They agreed, the pricing made sense for what was offered, so it's something they can easily push to their manager for approval. So you have to be willing to put the brands results first but if you do that and make the process as easy as possible for them then you can land yourself big deals still. The work you have to put in to achieve that will increase. The nice thing is though it gets easier with each successful campaign because now you have proof, stats you can show to the next brand on how well they can expect their campaign to perform with you. Honestly I think I could yap about this stuff for hours, maybe one day I will in a video or stream as I still have more thoughts on the current state of the campaign ecosystem but for now hopefully this gave some insight.

@ArkadiaVT Too many times they say they aid with growth but had beginner success themselves, think most would be better saying they are vassistants Id say I have the credentials (110k yt, twitch partner, gaming t manager exp) but still want to learn more about VT scene before I start

Everyone wants to be a vtuber manager but no one wants to list their credentials or put in the work. That's why they have a bad name. Most vtubers have more experience than managers at the stage where you would likely need them.

@DuranESPORTS No worries, ty for the response and looking forward to seeing the next gen!

@Syinsu Not at the moment :(

Auditions open for the first time in awhile :)! Excited.

People say ASMR or lewd is cheating because they are oblivious to what a niche is. They do tons of random content, never see growth but see the ASMR creator get somewhere and think it's the easy route No, that creator is just creating content that directly targets their niche

@kyomu_utsuro Scary accurate, too many creators want to be told it isn't their fault, its the big mean algorithm ignoring them. If it is ignoring you then 9 times out of 10 its for a reason

Let's be honest. All those self pitying "seeking advice" vtuber posts have very specific things they want to hear. Getting pampered for being lazy is literally their own goal, and you can guarantee there is always a swarm shitting on every good advice. People are fucking garbage

@SmilodonnaVT From a quick look, one of the things I noticed was your approach to content, a lot of it is "I go, I made, my". These are videos mainly for people who know you already, you're after the people who don't, so your title/thumb/topic should be more how do I grab a gamers/VTF interest

If you don't have viewers, use it as a chance to practice commentating and also you can use this time as learning to create content while streaming. As in you specifically try to create something clippable or that can be turned into a video, like a guide to a new gacha character

- If you are having fun then high chance you're gaming while live and not streaming, there's a big difference, especially if you're playing with friends - You can approach content as a career and succeed, it doesn't need to be a passion project. I think this is a better approach

@BlushieFae Figure out what you want from an agency and still apply to ones that seem to match, just because you get a contract offer doesn't mean you need to sign, just make sure if it all goes to hell that your contract protects you just as much as it protects them

I’ll probably delete this later but yall I’m just SHOOOOOK Like I dodged a bullet once Do I keep auditioning??? LOL

I’m- I don’t really even have words. I know it’s taboo to say anything, but if any corpo or agency vtubers have any advice, or feedback please give it. Or even just some positive words of encouragement lol It really has been one of my dreams to join a corpo or agency. Because I want to do content creation full time. I’ve wanted to since I started creating content years ago. I thought agencies and corpos were supposed to be there for their talents as a partnership in helping them suceed. I’ve auditioned time and time again, because I will not give up on my dream but man dude, one of the only agencies that I got an interview for, because I’ve only had a couple interviews, was a corpo that fell overnight practically and then one of the other corpos that I really looked up to also ended up being a black company and fell apart too as talents started leaving (they were smaller corpos, but not that small!!) Now VSHOJO that I looked up to is WACK. I’m happy the other corpo that honestly, I look up to the most will never be shady like this but mannn are all corpos this sus?? Do I keep my dream of wanting to join one alive still? (I know I’m being dramatic but gurrrlll let me work through my feelings man) 🫠🫠🫠🫠🫠

Luck is typically used as an excuse, instead of self reflecting on what may be impacting you reaching goals. Luck can play a part but honestly, most who get a lucky break aren't ready to capitalise on it anyway. How many small creators receiving a 2k viewer host would retain even a fraction of that moving forward? The answer is most wouldn't. On the other hand you can grow over and over without luck being involved, I know of multiple people who do successful outsourced youtube channels, they aren't getting lucky on each new channel they launch, it's their years of experience, knowledge and connections that gets them the success. Although when lucks talked about, people then start to go deeper and say things like "well you have internet and the time to make content, so you're lucky!" sure but here im talking purely about lucks involvement in growth as a creator