STEMulate PR

“What you need to be doing now is working on your network.”-Travis Bullard, @apcoworldwide (Raleigh) Director of Corporate Communications, on navigating the job market.

Thank you Nancy Pekarek for speaking on how to communicate during a merger! #STEMulatePR #PRSSA #merger

"Say what you can say, say what you can't say and tell them when you can say it." - Nancy Pekarek on how to communicate during a merger. #STEMulatePR #PRSSA

“While I am not a high tech person, I really have enjoyed talking to people who are immersed in that world...and telling those stories as [the industry has] been evolving.” - Desiree Adkins, @SAS

@SASsoftware - our apologies!

“Get to the ‘so what’ when you can. That’s the best way to get to the story... you don’t want people to tell you about the features and functions, you want people to tell you what the ‘so what’ is.” - Desiree Adkins, @SAS

“It’s really fulfilling to help people tell their stories, get the word out and help explain everything that’s going on at UNC.” - Jamie Williams, UNC Health Care

“Trying to establish yourself as a valued partner, understand what you bring to the table, that’s how you build those long-term relationships.” - Jamie Williams, UNC Health Care

“An editor is like a coach for your writing. They should explain why they’re making changes.” -Matt Shipman @stemulatepr #STEMulatePR

Thank you, Jamie! twitter.com/jameswill_jr/s…

“Find an opportunity to write and get edited.” - @ShipLives

“Make sure the measurements you’re using to track progress are actually the right measurements.” - @ShipLives

“Find the outlets that matter for your audience” -Matt Shipman @stemulatepr #STEMulatePR

Apparently not. But, it creates a great way to communicate about real science! -@ShipLives twitter.com/bryarkeyes/sta…

Narrative momentum: Grabbing attention and keeping it. Sustaining attention is just as important as gaining it in the first place. #STEMulatePR @ShipLives

Great to have you here! Thank you for sharing your experience with us! twitter.com/de_randyw/stat…

To “grab their attention and hold it,” you can: “humanize” the story, “make it about the reader,” “tap into an external news hook,” or use “mystery.” - @ShipLives

To reach your audience, “Tell people stories,” “use proxies,” and “match tools to your content.” - @ShipLives

You have to “capture the attention of your audience and make whatever you’re trying to get across relatable to your audience. Step one: know your audience.” - @ShipLives