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Harpal Singh
1.6K posts
Harpal Singh
@CustomIntent
Non-Brand Demand Capture & Search Funnels
London, England شامل ہوئے Aralık 2018
215 فالونگ322 فالوورز
@nxthompson Retrieval-based LLMs (Perplexity, Google) love Reddit.
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Wild. Reddit and LinkedIn account for almost a quarter of all citations from the top LLMs.
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@harpreetchatha_ Others in the space probably created similar pages, seeded off-site, tanked visibility for ramp.com.
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Negative organic SERP signals inflate Google brand CPCs by up to 20%.
If you have any of the following;
- Negative Trustpilot reviews
- Negative Reddit threads
- Negative press articles
On your branded SERP you are paying ~20% more for each branded PPC click.
And that’s not even taking into account the impact on CR%.
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A more helpful graph would show which is upstream and which is downstream, and how that’s trending.
Similarweb@Similarweb
Percentage of Google visitors who also visited ChatGPT November 2022: Launch December 2022: 1.6% January 2023: 2.9% February 2023: 4.5% March 2023: 5.0% April 2023: 5.7% May 2023: 5.7% June 2023: 5.5% July 2023: 5.0% August 2023: 5.0% September 2023: 5.3% October 2023: 5.5% November 2023: 5.9% December 2023: 5.6% January 2024: 5.5% February 2024: 6.0% March 2024: 6.0% April 2024: 6.3% May 2024: (domain change for ChatGPT) June 2024: 7.9% July 2024: 7.3% August 2024: 7.6% September 2024: 8.7% October 2024: 9.4% November 2024: 10.1% December 2024: 9.9% January 2025: 10.0% February 2025: 10.9% March 2025: 11.2% April 2025: 12.6% May 2025: 12.2% June 2025: 12.6% July 2025: 12.9% August 2025: 14.3% September 2025: 13.8% October 2025: 14.3% November 2025: 14.2% December 2025: 13.5% January 2026: 13.0% February 2026: 14.1% >>
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Reddit no.1 cited LLM source.
If you want to build AI citations you need to start building positive Reddit sentiment.
Own Reddit in your vertical.
Semrush@semrush
AI tools already pull knowledge from LinkedIn. Our analysis of 89K LinkedIn URLs cited by AI systems shows LinkedIn is the #2 most cited domain in AI responses. The takeaway: Your LinkedIn content shapes how AI explains brands. See the data ↓ social.semrush.com/3NrDZMi.
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Perplexity Personal Computer on a Mac mini running 24/7 means -
6am
Competitor analysis built overnight from Reddit threads, G2 reviews, forum chatter. In your inbox before your alarm.
9am
Research brief on new markets, sourced from real customer conversations.
2pm
Board deck auto-drafted from live data while you were in back-to-backs.
This is what "always-on" should actually look like.
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Announcing Personal Computer.
Personal Computer is an always on, local merge with Perplexity Computer that works for you 24/7.
It's personal, secure, and works across your files, apps, and sessions through a continuously running Mac mini.
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The infrastructure for extracting data from the web has never been more accessible.
Start here:
1. Reddit
2. G2/Capterra
3. Trustpilot (competitor 2-3 star reviews specifically)
4. LinkedIn job postings
5. Amazon Q&A sections
6. Quora
7. Niche forums (Mumsnet, etc.)
8. Gov contract databases
9. Patent filings
10. Your own Google cache
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Introducing the new /crawl endpoint - one API call and an entire site crawled.
No scripts. No browser management. Just the content in HTML, Markdown, or JSON.
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Reddit is the #1 cited domain in Google AI Overviews - Not #2. Not #5. Number one.
- Perplexity prioritises community discussions and peer-to-peer information (i.e. Reddit).
- Google AI Overviews balances professional content with social platforms (i.e. Reddit).
- ChatGPT favours authoritative knowledge bases and established media.
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@forgebitz No surprise to see Reddit as #2.
Dominating YouTube in most niches takes months of video production. Semrush found 80% of Reddit posts cited by AI search had fewer than 20 upvotes.
Same AI visibility, fraction of the effort.
semrush.com/blog/reddit-ai…
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Meanwhile their smaller competitor scored 56.7 sentiment % with a 3:1 positive-to-negative ratio.
Losing on distribution but winning the narrative in the place that actually decides purchase intent.
Full breakdown in the article above.
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One brand we analysed had a Reddit sentiment score of 42 out of 100.
Over half their threads leaned "avoid this product".
Zero threads carried a strong recommendation.
They're the market leader by revenue.
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Most brands spend millions on their website, ads, and PR.
None of them are monitoring the Reddit thread that ranks #1 on Google for "[brand] review" terms.
That thread has 81 comments, 36 upvotes, and is being scraped by every AI model that will answer purchase decisions in 2026.
I wrote about why this is now a board-level problem ↓
Harpal Singh@CustomIntent
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Some grifter paid $12M for Icon.com.
They spent nothing controlling the Reddit thread that Google shows as the No.1 organic result.
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63.2% of Reddit threads that rank for branded Google searches express negative sentiment toward the brand.
71.4% of those Reddit sections in Google's organic results contain older threads that continue ranking for years (Smarty Marketing, 2025)
The Reddit thread criticising your product in 2023 is still the first thing prospects see when they Google you in 2026.
And unlike a bad review on G2 or Trustpilot, you can't flag it BUT you can push it down with fresh content.
But most brands don't do this. Your SEO team is fighting a ghost they don't know exists.
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I’m not liking the direction of travel for Google here.
The timing of this seems forced.
Google Ads@GoogleAds
🚨🛒 𝗡𝗘𝗪: Soon, we’re rolling out a new shopping ad format in AI Mode. This ad format is a new opportunity for retailers to fit naturally into the conversation, and show up in key moments of discovery. AI Mode provides a more helpful shopping experience when users can easily compare a variety of brands and stores.* Learn more: goo.gle/4rvzcZf *Google Quantitative User Research, Sentiment and Impact of Retail Ads, US, 2025, n=N=4,773, Oct-Dec 2025
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I see brands spending $$$ on ToF funnel and $$ on bottom funnel clicks but hardly anyone is properly optimising the Middle of Funnel.
Most brands activate PMax and whatever the Meta alternative is and just call it a day.
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@Codie_Sanchez It’s fraud plain & simple, but there will be no FTC crackdown any time soon
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Maybe it’s just me, but who else thinks all these AI-generated fake UGC ads are the next big FTC crackdown waiting to happen?
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@coreyhainesco @openclaw Put it in a VPS reduces the risk but bear in mind it’s still experimental
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I keep getting so close to trying out @openclaw but then the security issues scare me away.
I keep hearing there’s like 100 ways to get hacked.
Is this true?
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