@JoelMBeall This is becoming a case study of botched PR and a failure of crisis communication. Unfortunately for LIV executives, the hard facts are not on their side.
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UtahSportsBiz
274 posts
LIV has edited out Scott O’Neil’s remarks about funding
TNT Sports@tntsports
We spoke with LIV Golf CEO Scott O’Neil on the future of the league 🎙️
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@Top100Rick Minor league fields are always worse than big league fields.
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Bryson is NOT happy with the course conditions at LIV Mexico.
He hits a bad sand shot into the crowd. He gets a decent lie in the rough but isn’t happy.
With respect to Bryson, if you hit into the rough, you play it as it lies. It’s not supposed to be perfect. Props to the ref for not giving in.
And props to Bryson for the great up and down!
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🚨🏌️💰 #WATCH — LIV Golf CEO Scott O’Neil on the future of the league:
“LIV Golf is in the best shape it’s ever been in, period end of sentence.”
“We’re funded through the season & then you work like crazy to create a business plan to keep us going.” x.com/tntsports/stat…
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@awfulannouncing On the PGA Tour, you can play in cities that have electricity.
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After nearly three hours, the LIV Golf broadcast returns, citing a "severe local power outage."
Awful Announcing@awfulannouncing
LIV Golf Mexico City YouTube, Fox One livestreams go dark due to reported power outage awfulannouncing.com/golf/liv-mexic…
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@awfulannouncing Nothing to see here:
nytimes.com/athletic/72030…
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Arlo White, David Feherty refute reports of LIV Golf’s ‘imminent demise’ awfulannouncing.com/golf/arlo-whit…
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@SBJ Didn’t deny reports that Saudi funding will be pulled at year-end.
Didn’t discuss LIV beyond 2026.
Until he does, expect Rahm to look for an off ramp, expected because of promises broken. When Rahm goes, LIV dies.
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LIV Golf CEO Scott O’Neil pushed back on reports the league would be shut down, saying it is moving through its 2026 schedule with full energy.
The Financial Times reported Saudi PIF is on the verge of pulling funding, though no final decision has been made.
Read more: ow.ly/UBmt50YKqFw
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@MrNegative33 Journalists report facts.
Facts are not on LIV’s side.
Koepka and Reed defections — fact.
Two majors in LIV’s entire lifetime — fact.
Cam Smith, DJ deterioration — fact.
Poor TV viewership (175K/event vs 3MM for PGAT) — fact.
Saudi funding ends after 2026 season — fact.
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I’m old enough to remember when sports journalists were objective. They didn’t root for/against players or organizations, they just reported the news. What the fuck happened?
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@Nobody154093 Scott O’Neil had the chance but didn’t deny that Saudi funding ends after 2026 season.
That means he’s buying time to:
1 Find deep pockets to replace Saudis
2. Get Rahm world golf ranking pts he was promised
3. Prove it can draw >175K viewers
4. Be competitive at majors
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What we've witnessed today is the anti Liv crowd and media in full throttle. Even die hard Liv fans are now saying "there's no smoke without fire" so you can imagine what the gullible dumbass yank normies are thinking. Through complete BS they have once again tarnished Liv.
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@ThorbjornOleZyn Scott O’Neil is trying to buy time for a bailout.
Talking only about 2026 season but Rahm wants out, and after Koepka and Reed jumped ship, that kills the concept.
LIV consists of players who bailed — not surprising if rats flee ship.
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Every source from the nyt, wsj, ft, golf channel, and fox so far has been anonymous. Anonymous sources have a horrible track record.
Fox and Laura loomer getting involved, this is feeling like a power struggle.
That said, pif could end this with one tweet.
wtf is happening
TV News Now@TVNewsNow
🚨 NEW from Fox’s @BretBaier: “Breaking tonight: within the last hour the LIV Golf tour is in serious trouble tonight. The Saudis want out — eventually.” “Two sources who know the inner workings of the decision tell me the Saudis will fund LIV Golf events thru the end of the season. That means the contracts, TV deals, the tournament venues renaming will all be funded.” “Other decisions about unwinding LIV or merging it with other tours will follow that. But sources say the Saudis funding will definitely come to an end at the end of this LIV season, citing a change of priorities.”
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@BroncosOutside What Scott O’Neil needs to solve before the 2026 season ends:
1. Who replaces Saudis as lead financier?
2. TV contract? 175K viewers on Fox vs 3MM per PGA event.
3. Why such minuscule World Golf Ranking pts?
4. 2 majors since LIV started — not competitive
If not, it’s done.
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@JohnstonGarrett … with the 2026 season. Keep the rats from jumping ship and try to pull off a save.
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“All the speculation today is bullshit. Had confirmation things are moving forward normally as planned.“
--a LIV Golf player tells me this evening.
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@EvinPriest Left unsaid: if the Saudis are pulling funding at the end of the season, what’s next for LIV?
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I have spoken to LIV sources with knowledge of operations. Funding and operations will continue for 2026; there is no change. Chris Heck and Scott O’Neil are on site in Mexico.
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@GrowUtahGolf @stephenasmith Imagine being too stupid to see the regime change unfolding and our total decimation of the existing oil racket the British have been behind for more than half a century. Maybe try having some sense of history…would serve you well. Watch and learn you daft fool.
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It’s been seven weeks since the first strike on Iran, how would you describe Operation Epic Fury?
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I have it on extremely good authority that this guy has absolutely no idea what he’s talking about.
After a dominant #LIVGolf performance at @TheMasters they are back and trying to slow the momentum of LIV Golf.
The Corrupt Golf Media never sleeps.
Monday Q Info@acaseofthegolf1
Ive heard from multiple sources that a bombshell announcement on LIVs future is imminent. We don't give out gambling advice but If your’re a prediction market type person I would bet the under of whatever they have posted.
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@Luke_Elvy It might as well be happening in Greenland.
Hope a few of these guys find their way back to the primary tour soon.
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@stephenasmith You’re missing an answer. “Good progress thus far”.
You need to change the answer selections Stephen.
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@stephenasmith Jury ain’t out yet…..
If this thing is wrapped up with in 3-6 months or even less (6-8 weeks as projected).
Answer: Success
If it is still going on 1-2 years from now.
Answer: Mistake
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@stephenasmith This thing is over! Iran is running out of options and will collapse in the coming weeks unless they make a deal.
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