MEEcom

I build ecommerce systems that scale. Paid ads. UGC. AI leverage. If you care about execution > motivation, you’ll want to follow. Lock in.

@blvckledge Exactly, and the disconnect is usually headline-level. Ad hooks on price or pain point, page opens with brand story. You lost them in the first 3 seconds.

advertorials are a CHEATCODE for scaling google ads while everyone’s bidding on the same $3 CPC keywords you can use them to acquire cold traffic customers with $0.07 CPCs i made a guide breaking down how we pull it off. like + reply “advert” and i’ll send it to you (follow so i can DM)

Unlimited agent cycles is what separates tinkering from actually shipping. Claude Code just became dangerous.

@DTC_Quizbuilder The operators building infrastructure right now are going to own the next 5 years. Early is always uncomfortable.

Super interesting Guys from all corners of X scaling like absolute mad men Never been so bullish 🔥

@Tob1kX Zero notice. Woke up to a frozen payout on the Friday before Black Friday, found out via a banner in the dashboard.

@MEEcom44 yeah payout holds around holidays are brutal… did Shopify give you any notice or did it just suddenly freeze?

Shopify Payments held my payout over Easter Monday and I genuinely thought something was broken with my account.

Feed optimization is where Google Shopping money gets left on the table. Always has been.

Rooms where 80% of attendees are past the $5M mark hit differently. No beginner questions, just real operator talk.

@yojimmykim @CommerceRound @TaylorHoliday @CommnThreadCo @ecomchasedimond Rooms where 80% of attendees are past the $5M mark hit differently. No beginner questions, just real operator talk.

75% OF THE ROOM IS TRAVELING From as far as Australia, South America, Europe and Asia.. This may be the strongest and most diverse room we've ever created for @CommerceRound Austin! 80% of the room is brands doing OVER $5m a year... with 20% of those doing over $50m a year.. And it's 60% founders, 25% VP's and Executives, and the rest are marketers and operations. We are just 9 days away from Commerce Roundtable Austin. 2 full days of 350 of the best DTC and eCommerce Founders, Executives, Operators, Marketers, Agencies, and SaaS providers learning, connecting, and growing. When you're surrounded by people who are doing the work, the conversations are just different. You leave with things you can actually use, not stuff you have to translate into something applicable first. Our goal: We’re going to deliver the best Austin event you’ve been to • 18+ keynote speakers • Beautiful venue in the heart of Austin • Intentional networking spaces • Premium Austin-inspired breakfast and lunch • Sunset happy hour with open bar (+ @drinkbrez for the vibes) • Over 13+ confirmed afterparty experiences to attend. And of course: $220,000 in on-stage giveaways! All led by @iamshackelford the best MC in the game. We're over 93% sold out now and once we hit capacity, the venue simply cannot fit anymore people so we'll have to shut doors. Don't have FOMO.. Tickets are still available. Get yours today.

Post-cart upsell on the confirmation page. Easter cycle. AOV jumped without changing the offer, the product, or the price. Same ask. Different moment. How many brands are still putting this on checkout and wondering why it's not converting?

Ran the same ecom content pipeline through LangGraph and Claude Code subprocess agents. LangGraph: clean graph definition, fell apart when rate limits hit mid-run. Claude Code: messier to orchestrate, but 90 days, zero failures. Production reliability beats developer experience. Every single time.

Found a Google tool most ecom founders haven't touched yet. It's changing how I approach creative testing.

Someone I follow mapped their entire outreach stack last week. 20 n8n workflows. Cold email, lead enrichment, AI calling, CRM sync. What their manual team used to cost: $10-20k/month. Hard to unsee that math once you see it.

LinkedIn connection accept rates were under 15% for months. We tried everything. Better copy. Targeted filters. Even paid for Sales Navigator. Nothing moved the needle until we stopped typing and started recording.

Dropped $300/video UGC for Arcads last month. Same brief. Same offer. AI avatar on the hook. Human version: 3 weeks of revisions. AI version: live same afternoon. ROAS held. I still don't know how to feel about that.

Been in ecom long enough to watch three "everything will change" waves. AI tools are the first one where I'm actually changing how I work. But there's a ceiling hitting faster than anyone admits.

$2.5M/mo ceiling. 70 coaches, $25K/day in ads. That's not a bad business. It's just not scalable. You're still selling time, AI just makes it cheaper. Kajabi hit $100M+ ARR. Skool, Whop, same path. All started as services and got tired of the ceiling. Services teach you what to build. Then you build the infrastructure under yourself. Who's making that jump right now?

The less you need a UI, the more leverage you get.

LangGraph vs a 200-line Python scheduler calling `claude -p`. LangGraph: elegant state graphs, retry logic, graph visualization. Simple orchestrator: one file, 30 agents on a schedule, each with its own prompt file. Built the simple one over a weekend. LangGraph is still sitting in a branch.

@TheecomMike That flat repeat AOV is almost always a product discovery problem. Returning customers have higher intent but get shown the same homepage as strangers.

i rebuilt a post purchase flow last october. repeat AOV went from $79 to $118 in 10 weeks. same store. same customers. same products. here's what i found when i audited it: first order AOV: $76. repeat order AOV: $79. almost identical. that gap told me everything. customers coming back were buying the same thing they bought the first time. nobody was moving up to bundles. nobody was buying the higher ticket products. nobody was being shown what to buy next. then i looked at the post purchase flow. thank you email with a discount code. shipping update. review request at day 14. the discount code in the thank you email was actually making it worse. it was training repeat customers to expect a discount before they'd buy again. compressing margins on the customers with the highest LTV potential. and still not moving anyone toward higher ticket products because the email had zero product direction. so i rebuilt the whole sequence. removed the blanket discount from the thank you email entirely. built a 4 email sequence that educated customers on the full product line based on what they bought first. made specific product recommendations timed to when cohort data showed customers were actually ready to buy again. moved discounts to the winback sequence only for customers who hadn't purchased in 75 days. repeat AOV went from $79 to $118 in 10 weeks. a blanket discount in your thank you email isn't a retention strategy. it's margin compression dressed up as one.

@TheecomMike That gap is the tell. When repeat AOV matches first-order AOV, the post-purchase sequence is doing nothing but confirming the sale. What did you change first, the timing or the offer?

@anKit0017_ @trikcode The code is just infrastructure. The real bottleneck is whether the human running the AI knows what output they're actually trying to get.

@trikcode Ppl worried about AI being too good usually forget what's really scary: humans still writing the code

Cloudflare stock dropped 13% because of an AI model that hasn't even been released yet. Let that sink in. Not a data breach. Not even a hack. Anthropic built something so dangerous that it moves markets The threat isn't AI being dumb anymore. It's AI being too good.