
Axel Hoogland
18.3K posts

Axel Hoogland
@SpeedAmbassador
🧡 #Bitcoin $Tesla purchase of a Tesla with my referral link. https://t.co/AUfSV240Ki financial advisor https://t.co/BbkgrEtniG




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A new frontier model launched every 17.5 days in 2025. That single stat explains why Perplexity charges $325/month for Enterprise Max and $40/month for Enterprise Pro. The 8x price gap between those tiers is access to models. Enterprise Pro gets you the standard stack. Enterprise Max gets you GPT-5 Thinking, Opus 4.6, and whatever launched last Tuesday. This is the real product Perplexity sells to enterprises. Not search. Not answers. Model selection as a managed service. A Fortune 500 CTO has two options. Option one: negotiate separate enterprise agreements with OpenAI, Anthropic, Google, and Meta. Four contracts, four billing relationships, four security reviews, four compliance audits. Procurement cycles that take 3-6 months each. By the time you've onboarded the fourth vendor, the first vendor's model is already deprecated. Option two: one Perplexity contract. $325/seat. All models. One security review. One SOC 2 report. One vendor to manage. And when model #47 drops next Thursday, your team has access by Friday morning. That procurement consolidation explains why enterprise customers churn less even though the consumer product is a commodity. The CTO buying Perplexity Enterprise Max isn't comparing answer quality against ChatGPT. They're comparing one $325/seat contract against four $20-50/seat contracts plus six months of legal review per vendor. Four of the Mag Seven already use the Search API in production. That tells you the API is where the real lock-in lives. Once Perplexity's search layer is embedded in your product's codebase, ripping it out costs more than the subscription ever will. The consumer product is an AI search engine. The enterprise product is an AI procurement shortcut. The API is infrastructure. Three different businesses wearing the same logo.






What do you call this pattern?








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