T.G.Cochrane

The real reason most Amazon agencies can't scale your brand: They're incentivized to grow the retainer, not your profitability. More campaigns = more management hours = bigger invoice. Aligned incentives flip that. When we lose money if you lose money, we only recommend what actually works.

Agencies sell recommendations. Operators sell outcomes. When we say "increase PPC spend by 30%," we're spending our money too. That changes what we recommend.

@danmartell Alignment beats control.

To lead people: Figure out what they want out of life. Help them get it. They will follow you anywhere. It's that simple. But almost nobody does it.

@elonmusk Behavior follows structure.

Incentives drive outcomes

@TheJeremyHaynes They buy outcomes, not features.

Everything you sell to rich people comes down to a few outcomes You're either turning their money into more money Or you're saving them time They love buying relaxation, peace and fun They also buy safety and ways to keep it all That's it If your product or service doesn't clearly deliver one of those things you're going to have a very hard time closing rich buyers

@gregisenberg Small teams can hit massive scale now.

Obsidian is a $350M company for a note taking app built by 3 engineers working remotely No other time in history was something like this possible What a wonderful time to be building a company

@russellbrunson Most people never question the trade.

You were never designed to trade hours for dollars forever… the question is whether today is the day you finally believe that.

@geoffreywoo Extremes are getting rewarded.

you need to decide to be one of two archetypes: 1. ai-maxx so you can 24/7 commune with codex, claude, devin, droids, gstack, or 2. vibes and looksmaxx in order to 24/7 social climb and bro out with richer and more powerful people those are the only two jobs left.

@harleyf Shared struggle builds real bonds.

Entrepreneurship is lonely. Especially early on. Nobody around you really gets it. My advice: find other founders. People who understand the shared suffering of building something from nothing. They'll become some of the most important relationships in your life.

@stijnnoorman Recombination beats originality.

You don't need to start from scratch. You need to combine old ideas in new ways.

@BoringBiz_ Access scales faster than skill

The life you dream of might be one introduction or email away Never pass on the opportunity to meet new people, no matter their background The bigger your network, the larger your net worth

@jspeiser Ship → break → learn

A founder built a revenue diagnostic tool for ecom brands and posted it to our community with 1 ask: "Help me rip it apart." No pitch. No sales page. Just: here's what I built, tell me what's wrong with it. This is the fastest way to improve a product: 1. Build the first version 2. Put it in front of people who will be honest 3. Listen to what they break The founders who ship and ask for criticism build better products than the ones who wait until it's ready.

@andrewchen Speed is becoming the advantage

first wave of non-technical founders who learned to code from AI are now starting companies. their technical ceiling is much lower but their iteration speed is 10x. (or infinity if you consider they couldn't build software before). that trade-off changes what kind of companies get built They won't be limited to starting dropping shipping cos, courses, conferences, etc. A lot of software will be meh but via quantity and power law we'll see some amazing stuff too

@danielcberk Opportunity hides in CR

If you consistently: 1. Introduce yourselves to strangers 2. Listen to them tell you about their lives and the issues they're trying to solve and 3. Say "yes" to everything You will increase your odds of success by about 1,000x

@Codie_Sanchez Intensity filters the wrong crowd

"You're so intense." Thank you. Yes I am. My favorite compliment.

@DamianProsa Drift is the default

Success never smiles with a lazy man who wants to hang out all day.

@marclou Build once, maintain forever

There's something magical about digital products. You build once, and it works forever. Every day... - dozens of founders list their startups for sale - hundreds of messages from buyers are sent - millions of pageviews are stored in my database I can be sleeping or at the gym; the shop is open 24/7.

@FedotOff90 Better inputs beat more knobs

Met a guy at an event doing $200k/month running his own Meta ads. No agency. Him and a VA. Fired his agency 8 months ago after they burned $40k in one month at 0.8 ROAS lol He taught himself everything from YouTube, started spending $200/day, and his CAC dropped 35% within 90 days of taking over. His whole account is broad targeting. No interests. No lookalikes. Advantage+ with strong creatives and that's it. "I stopped testing 50 audiences and started testing 50 creatives." Honestly I've seen this pattern so many times now. The best media buyer for most brands under $500k/month is the founder who actually understands the customer. Not some 29-year-old at an agency managing 11 accounts simultaneously that doesn't give a fuck about your biz.

@Kylechasse Leverage cuts both ways

🚨 AI HACKING ERA AI is rapidly collapsing the cost and barrier to entry for cyberattacks, and crypto platforms have already lost ~$1.4B over the past year as increasingly sophisticated AI-generated exploits begin to scale. Attackers are now automating phishing, smart contract exploits, and malware generation, which means the speed and volume of attacks are rising faster than defenses. Security is no longer a backend function It is becoming the primary battleground for crypto survival

@thejustinwelsh Comfort trades long term for short term

The worst career advice I ever got: "Stay where you are, you're lucky to have such a good thing going for you."