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Most business problems are personal problems in disguise.
You think it's your pricing. Or your niche. Or your inability to focus for more than 12 seconds.
But then you sit down and ask: What do I value? What keeps happening? And are those two things quietly at war?
Here's a quick exercise you can try: List your core values, and then name a persistent problem in your work.
When I do this with clients, the results are painfully obvious:
→ “I value generosity — but I keep saying yes to work I resent.”
One client finally stopped playing the Discount Fairy and raised her rates 30%.
→ “I value kindness — but I don’t extend it to myself.”
That realization led to actual rest time between projects. And guess what? His work got better.
→ “I want to succeed — but Stranger Things feels better than a cold pitch.”
Once she saw the pattern, she set a rule: no Netflix until three outreach emails are sent.
This is the stuff that actually keeps you stuck.
You're not lazy. And you know what you need to do. You’re just caught in a values conflict you haven’t named yet.
Fix that — and the "business" stuff gets a lot easier.
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