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I’ve spent the last decade deep in the trenches with early-stage CPG brands.
Here’s what some of the founders and operators I’ve worked with closely had to say:
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Josh White
82 posts
Josh White
@cpgjosh
Fractional operator supporting high potential, early-stage CPG brands integrate AI powered systems across marketing and finance. DM for consultations.
Saint George, UT شامل ہوئے Ocak 2023
438 فالونگ1.6K فالوورز
Slightly adjacent take - I think the jobs aren’t BS. Just making them stretch to 40 hours per week is. Huge chunk of these roles are needed but companies are mostly paying to have SME’s, firefighters, information aggregators etc. These roles are probably worth what the orgs are paying for them. They’re just not 40 hour per week jobs, so they make stuff up to do.
AI (for now) is mostly replacing all that fake stuff.
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It's funny how AI has made white collar work 10x faster already but there's been basically no economic impact from it.
The reason is quite simple:
1. Most white collar work is bullshit, so speeding it up by 10x still equals a pile of bullshit at the end
2. Most white collar employees are using AI to do all their work for the week in 4 hours instead of 40, whilst telling their manager the deadline is still 40 hours away
We have been living in a fake economy for the better part of two decades. It is all a fugazi.
People who do real jobs in the real world get paid comparatively crap, and people who do fake jobs in the fiat Ponzi world get paid just enough fiat currency to pretend they are important. None of it amounts to anything productive nor valuable for the world though.
An entire generation doing fake email jobs, slide decks and excel sheets for corporations who ultimately produce nothing.
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Alright golf chat. I’m responsible for doing research on a stay and play. 3 days probably, 4 dudes. Rounds under $500 preferably. Where you going? ⛳️ August 2026
GIF
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Right.
Because during covid we were all hyper skeptical of media narratives - and instead sought out data, real science etc to inform our opinions.
But three years later now Megyn Kelly tells us to believe something and we’re all in. What are facts? Don’t care. Whatever she says we’re in. 🤡
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Important fact:
If you have suddenly become skeptical about or hostile to Israel and/or Jews in the last year or two, you have been taken by yet another Leftist anti-American psyop like Covid and Trump Derangement Syndrome. You're not immune to them, but you can break free.
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Give us an example of something a fully developed super intelligent AI with access to robotics cant do that a human could do better?
At that point the only answer here is things that are subjectively better. Art, music, food. Or things that are better because they have the novelty of being made or done by humans.
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This won’t be necessary.
For every job lost to AI, 5 new jobs will be created—many of them will be jobs we’ve never even heard of that could’ve never existed without AI.
Elon Musk@elonmusk
Universal HIGH INCOME via checks issued by the Federal government is the best way to deal with unemployment caused by AI. AI/robotics will produce goods & services far in excess of the increase in the money supply, so there will not be inflation.
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⭐️⭐️⭐️⭐️⭐️
“I had the privilege of working with Josh for over a year at Noble Origins.
Working with Josh was like having a head of growth, CFO, and operator all in one. He seamlessly quarterbacked our operational infrastructure: from bottoms-up forecasting to building a team of cost-effective contractors that produced incredible marketing results, to spearheading new product ideation. He set us on a path toward unprecedented growth.
Beyond his skillset, Josh is one of the highest-integrity men I've ever had the pleasure of working with. He truly understands health & wellness and where the world is going.
If your business is at an inflection point and you're on the fence about bringing on someone fractional, I can assure you, that concern will be crushed the moment you work with Josh."
- Brett Ender
Co-Founder/CEO
@eatnobleorigins
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I’ve spent the last decade deep in the trenches with early-stage CPG brands.
Here’s what some of the founders and operators I’ve worked with closely had to say:
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If you’re a digital marketer right now - congrats, youre in the meat-grinder front lines of AI automation.
And you should be spending a huge chunk of time thinking about what systems you can build for yourself to increase your output 5x.
If you manage 2-4 clients doing email work, what would it take to be able to manage 20?
It’s a short term gold rush for the adaptable and a nightmare for everyone else.
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The org chart is dying.
Finance, CX, creative, ops.. most of it is already automatable. What’s left will be automate within a year.
What replaces the traditional org chart is 1-2 people who can raise capital, make decisions, and orchestrate automated workflows across platforms and third parties.
Not sitting at the top of the org. Sitting at the center of the network.
That role doesn’t have a title yet. But it’s already emerging.
If you’re still operating a traditional team you should be moving towards this model. If you’re a new brand, you should be building this network now.
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@cpgjosh @Simon_Ingari By having standards. Why don't you go dig a ditch for 10 hours a day while some idiot spits on you, all for minimum wage. Then get back to me about how much you've "grown"
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@cpgjosh @Simon_Ingari Nobody's interested in twisting themselves into aches and pains to "push through". there is nothing on the other side worth a damn anymore.
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@Three_of_Threes @Simon_Ingari Interesting that you assumed when I said 'push through' you thought I meant change the thing.
Because I meant the opposite, I meant you might be able to change (and grow) in a way that adapts to the challenge.
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@cpgjosh @Simon_Ingari Gen Z knows damn well that there's nothing to be changed. Nothing is worth "staying and pushing through". We've seen the game and if we don't like it, we leave, because we know nobody is going to change their rules.
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Expanded headcount is an investment into growth.
So the most important thing you can do before expanding headcount is align on the frame - over what time period do you need to justify the ROI?
Is it reasonable? Better be.
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@DrSyedHaider Same phenomenon as the studies showing grip strength = longevity, so everyone starts training for grip strength instead of the obvious realization that grip strength is a side effect of a lifestyle.
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Lol. Tennis is a rich smart healthy people sport. That’s the entire explanation. You can’t control well enough for all the confounding factors to study it. I’ve seen people who were half dead jogging. They would have been utterly incapable of playing tennis for so many reasons.
Aakash Gupta@aakashgupta
Tennis players live 9.7 years longer than sedentary people. Not 9.7 months. 9.7 years. Nearly a decade. The Copenhagen City Heart Study tracked 8,577 people for 25 years and ranked every sport by how much life it adds. Badminton: 6.2 years. Soccer: 4.7. Cycling: 3.7. Swimming: 3.4. Jogging: 3.2. Tennis almost triples jogging. A separate study of 80,000 adults found racket sports cut all-cause mortality by 47% and cardiovascular death by 56%. Swimming hit 41%. Aerobics hit 36%. The question is why racket sports destroy everything else. Three mechanisms stack on top of each other. First, the physical demands. A tennis rally requires explosive sprints, lateral cuts, and sustained aerobic output. You're training fast-twitch and slow-twitch muscle fibers simultaneously. Most cardio only trains one system. Second, the cognitive load. You're reading spin, predicting angles, adjusting position, and executing motor patterns in real-time. Your brain is solving spatial puzzles at 80+ mph. That hand-eye coordination and strategic processing builds neural connections that protect against cognitive decline. Third, and this is the one researchers keep coming back to: you literally cannot play alone. Every racket sport requires another person on the other side of the net. That forced social interaction triggers neurochemical benefits that solitary exercise cannot replicate. Strong social connection alone increases your chance of longevity by 50%. Jogging is you and your thoughts. Tennis is you, a strategic opponent, and a community. Dr. Daniel Amen is right. The data is overwhelming. If you want the single highest-ROI activity for a longer life, pick up a racket.
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@CigsMake @MartyBent I got a 2 inch wood sliver across the palm of my hand in one of these things. Not the one
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They stopped building these marvelous wooden playgrounds because of the retarded litigation system in America
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@hubermanlab @waitbutwhy Confirming this is true and my whoop data is backing it up re: Pinealon
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@waitbutwhy … if you’ve ever taken Tesamorelin or Pinealon 30min before sleep without having eaten in the previous 2hrs you’re sleeping 6hrs waking like a kid on Xmas morning. Just saying.
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If everyone always slept 6 hours a night, and a company came out with a drug that made people feel like they slept 8 hours—enhancing their energy, mood, patience, intelligence, and creativity, while also making them look great, boosting their immune system, and increasing their life expectancy—everyone would take it. So why do I stay up those last 2 hours every night?
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there is life before pinealon, and there is life after pinealon.
- no more brain fog
- way less prone to procrastination
- feel sharper all day long
- no longer crashing in the afternoon
- no longer groggy after waking
- perform better on days with less sleep because my sleep is more efficient (more REM, deep sleep)
- baseline cognition just feels elevated compared to before. i perform way better on no-stim days, AND on days i take stimulants
- life is just more beautiful
1-2 capsules in the morning. start with a 30 day cycle, then trust your gut.
this stuff is not cheap, but the discount code BASED gives you a 10% discount on the best oral pinealon that exists.
US: yourprotocol.co/products/pinea…
EU + worldwide: mandimart.eu/en-se/products…
UK: mandimart.co.uk/products/pinea…
BasedBiohacker@BasedBiohacker
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@chrisorzy Ive heard if you’re not deficient in magnesium then taking it can amplify sedative affects. @grok is this true?
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Whenever I take magnesium glycinate the next morning is rough. Feel like a zombie for the first hour of the day. Always tough waking up.
When I take nothing, I feel fine.
Everyone says magnesium is so good for you. Why does this happen?
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One of the greatest underrated wins while scaling a business is easily handling a big and unexpected expense like it’s nothing.
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Most founders forecast every so often and forget it.
The ones who win treat it as a daily dashboard with automatic syncs of actuals. With forecasted figures clearly displayed in contrast to results.
Constantly adjusting spend, timing hires, and protecting cash well before problems show up.
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