Jon(athan) Caines - 𝕶𝖑𝖆𝖕𝖙𝖗𝖆𝖕

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Jon(athan) Caines - 𝕶𝖑𝖆𝖕𝖙𝖗𝖆𝖕 banner
Jon(athan) Caines - 𝕶𝖑𝖆𝖕𝖙𝖗𝖆𝖕

Jon(athan) Caines - 𝕶𝖑𝖆𝖕𝖙𝖗𝖆𝖕

@klaptrap

Hd of Product. Maximising consented audience reach on ID-Less inventory. Browser & GDPR compliant cross-domain addressability, built using edge ML

UK ✈️ BH ✈️ SG ✈️ UK شامل ہوئے Nisan 2009
5.7K فالونگ9.3K فالوورز
Jon(athan) Caines - 𝕶𝖑𝖆𝖕𝖙𝖗𝖆𝖕
@EricTilbury_RTB Is this truly ID-Less (no identifiers at all) or just a rename and relocation of the "Cookieless Targeting" toggle on line items? Can anyone confirm - my contact at Xandr says it's for "known identifiers, rather than just cookies". Hardly "Anonymous".
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Eric Tilbury - Programmatic
Eric Tilbury - Programmatic@EricTilbury_RTB·
An awesome feature in Xandr Invest that doesn't get enough attention: Line items within the DSP are designed to perform exactly as instructed. If you apply a conversion pixel, a frequency cap, or anything else related to a user ID, it will only bid on users with IDs—even during "cookieless" tests. Without activating the proper flag at the line-item level for a cookie-free environment, you'd need to remove any elements related to user tracking, conversion tracking, frequency capping, audience blocking, etc. This feature simplifies the process, making it easy to target ID-free users. Bravo to Xandr Invest—this is a very cool feature.
Eric Tilbury - Programmatic tweet media
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East Kent Colleges Group
East Kent Colleges Group@EKC__Group·
@klaptrap Hi Jonathan, links to EKC Online and the student email can be found in the footers of all of our websites
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Southern Water
Southern Water@SouthernWater·
@klaptrap Hi there, Sorry to hear this. The crew may have been called to an emergency which is why there wasn't anyone there today. We do have the permit in place until 3 November and anticipate works to be completed by then. Kind regards, Kayleigh
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