Reflecting on the last drop from last week and it was by far the best drop we’ve ever had.
Never had that amount of people on the site for a drop. Ran signup ads a week before the drop and saw tremendous success.
Time to scale and double down for August drop 🫡.
This startup ecom brand is less than a year old.
And I helped them make over 14k from emails during a new drop.
Here’s what I did to help them pull in BANK on this launch:
1. Kept the email short
Cut out all the fluff.
Drop-day emails don’t need to be complex.
Show off your new product and that’s it.
2. CTA close to the top
People are excited, so give them the fastest route to your website.
Place a CTA near the top of the email. It makes it super easy for them to get to your website and place an order.
This is a best practice for MOST of your emails.
3. Added urgency
Added a slight nudge saying there is limited supply and THAT’S IT.
You don’t need to overcomplicate it.