Murali Ayyappan
282 posts


A head of romaine lettuce can do more for your dīck than most things a urologist will prescribe. And it costs $2
Not because lettuce is magic
Because romaine is one of the densest sources of dietary nitrate on the planet. Nitrate converts to nitric oxide in your body. Nitric oxide is the molecule that opens blood vessels and makes erections physically possible
Without enough nitric oxide, you can't get fully hard
Doesn't matter how attracted you are. Doesn't matter how turned on your brain is. The plumbing needs a specific chemical signal to open the valves. If your body isn't producing that signal, blood can't get in
Cialis works by making whatever nitric oxide you DO produce last longer. But if production itself is low, you're amplifying scraps
That's why Cialis starts strong and slowly gets less reliable for a lot of men. The drug hasn't changed. The signal it amplifies keeps declining
A glass of romaine juice (2 heads + 2 apples for taste) floods your body with the raw material for nitric oxide production
You'll feel the difference the same day. Warmer hands. Better pump at the gym. Stronger erections. Because your vessels are actually dilating for the first time in months
But nitrate is only one piece. Here's what else is suppressing nitric oxide and what to do about each one:
> Gut inflammation. A toxin leaking from your gut is damaging the cells that produce NO. Fix: Enterosgel (toxin binder) 2-3x daily away from food
> Low B vitamins. The cofactor your body needs to build nitric oxide (BH4) requires B12, folate, and B2. Fix: eat liver once a week. Red meat daily. Leafy greens for folate
> Low zinc. Zinc supports both testosterone and NO production. Fix: 1-2lbs red meat daily. Oysters if you can get them
> Stress dominance. Erections only happen when your nervous system is in "safe" mode. Fix: eat 3 meals with carbs and salt. Cut caffeine or take it only with food. Walk in sunlight 30 min daily
> Vascular damage. Your blood vessel walls need to be healthy enough to respond to nitric oxide. Fix: cocoa flavanols and pomegranate extract improve vessel responsiveness
Stack romaine juice + aged garlic + vitamin C + 6g citrulline + pycnogenol and you have a nitric oxide production system that makes Cialis work 2-3x better at half the dose. Or makes it unnecessary entirely
The full guide breaks down every bottleneck type, how to identify which one is suppressing you, complete protocols with exact doses, and how to combine everything with or without Cialis for the strongest results possible
read the full guide here: hansamato.substack.com/p/the-strong-e…
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Interested in reaching key decision-makers?
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We generated $20,000 in a single day with a 50-word plain-text email.
(yes, just plain text)
I've tested this across 70+ brands and there’s a clear pattern:
Plain-text emails outperform designed emails for high-intent campaigns.
Your brain processes plain text as personal communication....
While designed emails trigger "marketing resistance."
It's the same reason a text from your friend gets opened instantly…
But a promotional email gets ignored.
We use this for:
- Product launches
- Founder updates
- Sales reminders
Not every email should be plain text.
But the right ones will print you money.
Sometimes the best email is the one that looks like it came from a person.
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Before you say cold email is 'dead':
You need to stop tracking open rates.
You need to map your TAM beyond LinkedIn.
You need to use multiple data providers.
You need to segment by role and industry.
You need to test variants before scaling.
You need to double-verify emails.
You need to follow up 5+ times.
There are no excuses when you execute properly.
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My head of sales once told me:
"Candidates stand out more from the questions they ask than those they answered"
There are six categories of questions to close a hiring conversation on a high note.
Here are a few examples to use in your next interview:
1. Get to know Interviewer better *to establish relationship*
🐲: "How did you end up in sales? There is always a good story behind!"
🐲: "Where do you see yourself 1 or 2 years from now within the organization? What about your reports?"
2. Company culture *to demonstrate fit*
🐲: "What's the management style you like to have with your team?"
🐲: "Do you prefer a rep to ask for permission or forgiveness? Can you describe an example?"
3. Future Success in Position *to demonstrate competence*
🐲: "What is it that you would like someone to accomplish in the first 30-60-90 days?"
🐲: "in my experience, there's typically a roaster of internal candidates competing for this role. Why choose an external candidate..
..over someone who's already versed on the product?"
4. Learning Material *to demonstrate coachability*
🐲: "what learning material do you suggest to support my success as a sales rep —> Book, podcasts, Non Profit, High authorities, training… anything"
5. How to fast track career in sales *to demonstrate potential*
🐲: "At what point do you consider one of your report is ready to move onto the next level?"
6) Follow up question *to demonstrate ability to have difficult conversations*
🐲: "Do you consider yourself honest ? [let them answer, then follow up with..] Is there anything that leaves you with hesitancy with hiring me for the position?"
Too many candidates discount the final minutes of an interview. Don't let that be you.
Ask the right things, drive meaningful conversation and you'll be remembered.
END.
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Most reps lose deals in the final stretch because they don't know how to create closing motion.
Here's the framework I use:
When a buyer shows firm intent (asks for a contract, wants to move forward, etc.), most reps just send it over.
Big mistake.
Instead, ask: "Once I get this over to you, what series of steps still need to happen on your end before it gets signed?"
Then ask again: "Is there anything else that still has to happen after that?"
You're asking TWICE because buyers always forget steps.
Here's what this does:
1. It uncovers hidden landmines (legal review, procurement, additional approvals)
2. It helps you forecast accurately
3. It lets you coach them through THEIR process
Example:
Buyer: "Just need my VP to approve, then we're good"
You: "Great. And after your VP approves, what happens next?"
Buyer: "Oh, actually it needs to go through procurement too. I forgot about that."
You just saved yourself from a 30-day surprise delay.
Most reps take "we're ready to move forward" at face value.
Top earners ask what happens next.
Twice.
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Type of outbound you should do depending on the size of your TAM:
1/ <10,000 Contacts
At this size TAM, automated outbound doesn’t really make much sense. At a TAM this small you’re likely either targeting a hyper-niche industry or enterprise, where in both cases you're fighting tooth & nail to capture as much of that market as possible, as your available buyers are quite limited.
This is where we want to take an ABM approach - lead with sales assets & hyper-personalized, manual outreach across email, calling, and LinkedIn (or other social media). We are purely maximizing for very high % conversion rates, not volume.
Retargeting each lead with ads makes a lot of sense to supplement with manual outreach, the goal is to become inescapable to your entire limited TAM and become the eventual “go-to” for the solution you offer for said market.
2/ 10,000 - 100,000 Contacts
This is the base TAM size where automated outbound can make sense. Here we can comfortably send 10k-100k automated emails/month to our full TAM, while keeping our outreach very personalized and relevant.
Tools like Clay enable hyper-relevance at scale via custom data extraction from their numerous tool integrations. We can scrape data that can be leveraged for personalizing our copy further or to segment our list depending on different signals.
At this scale, using these tools to hyper-personalize can make sense since its not such high volume to where credit costs aren’t such a budget sink, but of course still run the ROI and test whether scraping certain data makes sense or not.
3/ 100,000+ Contacts
This is where high volume outbound becomes a priority. With a large available TAM, you are actively leaving 100s of thousands of dollars on the table by not running outbound. At this TAM size, it's going to be about maximizing volume, strong deliverability systems, developing market segments, a lot of rapid message testing, and a reliable sales process.
Here we don’t need to go crazy with Clay and try to do a ton of personalization, really we just want to put 90% of our focus in deliverability, offer, and sales systems for capturing interested leads.
We want to create a lot of messaging variants not only to uncover winning messaging at scale faster, but to also avoid copy fatigue at this volume. We typically opt-in for offer focused, short & punchy messaging. We’ll scrape large lists, but will be sure to segment them to keep campaigns as relevant as possible at scale. Then it’s just a matter of ensuring SDRs are on top of replying to leads and booking calls.
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@WillAllred117 @lavenderhq @idanmasas Hi, I read somewhere that you had a guide on setting up salesloft cadences. Can you please point me to that guide?
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@idanmasas Hi - happy to help if I can.
We've analyzed a few billion sales emails at @lavenderhq. If you send me some emails, I'm happy to offer feedback.
Seeing folks generate ~1 op per 50 people with our new email agent Ora.
LMK and I can DM.
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Pentesting firms don't want you to see this.
An open-source AI agent just replicated their $50k service.
A "normal" pentest today looks like this:
- $20k-$50k per engagement
- 4-6 weeks of scoping, NDAs, kickoff calls
- A big PDF that's outdated the moment you ship a new feature
Meanwhile, AI agents are quietly starting to perform on-par with human pentester on the stuff that actually matters day-to-day:
↳ Enumerating attack surface
↳ Fuzzing endpoints
↳ Chaining simple vulns into real impact
↳ Producing PoCs and remediation steps developers can actually use
And they do it in hours instead of weeks and at a fraction of the cost.
This approach is actually implemented in Strix, a recently-trending open-source framework (14k+ stars) for AI pentesting agent.
The framework spins up a team of AI "attackers" that probe your web apps, APIs, and code.
It then returns validated findings with exploit evidence, remediation steps, and a full PDF report that looks exactly like what you'd get from a traditional firm, but without a $50k invoice and a month-long wait time.
You can see the full implementation on GitHub and try it yourself.
Just run: `strix --target https: //your-app .com` and you are good to go.
Human red teams aren't disappearing but the routine pentest (pre-launch, post-refactor, quarterly checks) is clearly shifting to AI.
Strix is one of the first tools that makes that shift feel real instead of hypothetical.
I've shared the GitHub repo in the replies.
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Our outbound system booked 30 calls last month.
(Here's the exact 7-step playbook we use)
Most B2B companies struggle with outbound.
Cold outreach feels like throwing darts in the dark. Low reply rates. Zero meetings. Wasted hours.
Until you have a system that actually works.
I just created a complete SOP breaking down our entire outbound process:
→ Step 1: How to build targeted prospect lists that convert
→ Step 2: Crafting personalized messages that get responses
→ Step 3: Multi-channel outreach sequences (LinkedIn + Email)
→ Step 4: Follow-up cadences that don't feel pushy
→ Step 5: Booking calls without sounding salesy
→ Step 6: Tracking and optimizing what works
→ Step 7: Scaling the system across your team
This is the same framework that's helped:
- My client book 30+ calls last month!
The best part? It's repeatable.
Once you set it up, your team can run it consistently without reinventing the wheel every week.
Want the full playbook?
1. Connect with me
2. Comment "LI" below
I'll send it straight to your DMs when I get a free second.

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