Steve Abraham
184 posts
I can't even imagine how much more free cash flow we are going to see in 3Q earnings compared to 2Q, which was already a blowout. #Silver
One of the most surprisingly effective ad channels for automotive today? YouTube. Consider this: a consumer product survey from @edmunds found that nearly half (46%) of respondents were swayed to consider switching brands by automotive advertising... For those who *were swayed*, the tipping point was clear: Social media ads and car shopping websites were the most impactful in changing people’s minds, while traditional advertising fell behind. A seismic shift in how the automotive industry reaches its audience—and on dealers to meet new customers where they are consuming content. ___ @edmunds will be showcasing solutions to help dealers get in front of in-market shoppers and sell more cars at NADA next week. If you’re attending the show, sign up for a demo at their booth here: edmu.in/4fNTDtx
What's a big Christmas movie that for whatever reason you've never seen? I'll start: The Polar Express
