
So proud to hear about the increased focus on #Interoperabilty at the #CIMMSummit @Adidentify is a critical component to connect the dots.
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Ad-ID
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@Adidentify
Ad-ID is the industry standard for identifying advertising assets across all media platforms - a UPC code for ads, and a joint venture of the 4A's and ANA.















#ADId, the advertising metadata standard considered essential for advancing cross-platform premium video, can now be used by agencies and advertisers still using #VAST 2.0 instead of the current 4.0 versions @ADidentify bit.ly/2ZgTD1C






