Lrsmlr | Living & Breathing Intrapreneurship |

This page represents a summary of my thoughts, my ideas, past and current lesson and generally what inspires me. I always share that your 20s are the period of exploration, experimentation, knowledge building and "finding" your why/what. I embraced this in my 20's having worked in SaaS sales of social media listening tools, building a crypto marketing system in India, moved back to venture cap as an entrepreneur in residence to build both a taxi app and a digital marketing agency, shifted to telecommunications, then manufacturing in China and the US, got involved in sourcing building materials, did real estate development, joined the cannabis industry and returned back to digital marketing where I would finally find my calling. In my 30's I started working for a privately owned agency of 19x team mates and 115+ clients in a tiny office in Hong Kong. I embraced my role as a digital strategist where I focused on putting together strategies for clients and doing business development. Fast forward 3 years later, I would take over leadership, scale the agency to 80+ team mates and well in excess of 360 clients, help team mates rise to leadership, build process and infrastructure, new KPI systems, commission schemes, rolled out new capabilities, reduced employee turnover and created a self sufficient corporate culture that was honest, transparent, full of ideas and active conversations. All this whilst maintaining 3-4x times more margins than the industry average of 11%. My goal was to make myself redundant... Which I successfully accomplished in 2022, enabling me to move to my next adventure. I'm now the client lead and agency head within a larger agency holding group, rolling out new capabilities around data and SEO, with the intent of replicating the same success of my previous position. I'm passionate about learning all things new tech, building transparent environments, helping my team members and clients become a better version of themselves whilst fighting in the trenches with my team through good and bad times. If you've made it this far, I hope that you find what I share of value, learn something new and perhaps even gain some inspiration to apply some of these lessons to your own environment. Join me in my journey of mutual learning... I'm excited to exchange ideas with you!

@PlayasiaXP I feel this....

You never really beat Metal Slug… you just ran out of tokens.

@FynCas AI - curious

We’re now generating 350+ videos per hour. We just unlocked mass AI marketing… and it’s insane.” - 300+ videos an hour - UGC costs? Gone - Production time? Zero - Scale? 10x overnight “This isn’t hype. It’s already live — campaigns running right now.” Follow, drop ''AI'' in the comments, and I’ll DM how you can do it. (must be following)

AI Overviews & LLMs are reshaping SEO. Top-funnel queries trigger AIO ~70%, slashing research traffic. Informational sites hit hardest; conversion-driven sites must boost AI visibility & optimize CRO/UX/UI. Data-driven strategies are key to stay ahead.

@ZssBecker DSRPpXWf4F8gBQ29a8TvzcsY4BFfSxmhj53LZpfsF9Jr (SOL)

My few faithful retards — at $3,500, my meme coin is BACK ON. Like/comment your wallet for 3x cool points. This is the official update. Here’s a recap of how the drop will go down, step by step. Full breakdown's on my site (linked in bio). FIRST: There will be INSANE amounts of scammers trying to copy this, hack me, etc. PLEASE read the scam prevention section at the bottom of this post. NEXT — how the drop will work: We still have 4–5 big allocations and 30–50 SMALL ones to give away. Over the next ~3 weeks we’ll be doing streams/contests here to give them out... WHILE ALSO collecting FINAL cool points — earned by following and doing “cool things.” Then, about a week before launch, I’ll drop a 3,000–10,000 person whitelist — randomly. You’ll have limited time to enter. We’ll sort people by a bunch of factors like cool points, etc. Your X/YT accounts matter. We’ve got a very complicated AI set up to catch anyone trying to game it, multi-wallet, etc. Feel free to try and cheat — odds are you’ll just get mass banned. Then we drop the whitelist. Then the actual drop. You’ll have 24 hours to claim your coins — 100% free (minus Solana gas). We MAY hold some coins for liquidity or to reward LPs. The team helping me and I collect ZERO from the coin. I will never hold, trade, collect fees, or profit in ANY way. I want zero responsibility for the coin after the drop — I’m claiming no financial upside. I just wanna sit back and watch the chaos. EVERYTHING we do will be open-source and fully auditable. The goal: make the fairest PVP meme coin in recent history. Scam Prevention The drop is FREE. I take ZERO. You will be able to claim your coins for free. There will be NO transaction that does anything except give you coins. The official link will be posted HERE, on my YouTube, and my IG. You’ll have 24 hours to claim. Full breakdown’s on my site — but again, if anything asks you to send anything, it's NOT me. There’s NO reason to rush — your coins will be reserved. NOTHING will be dropped that requires action without a massive pre-announcement. AKA: I’m not gonna stealth drop some random-ass link. That’s what scammers will try. If you FOMO, click random shit, or send money — that’s 100% on you. I don’t care.

IMO- The best way to work through a divorce is sports!

Should we start implementing this in corporate environments? 😂

If you're not using any large language model to provide you with food plans or holiday itinerary advice - i have news for you.... You're NGMI....

In marketing - if it can't be measured, is it still worth doing? - When budgets are tight, risk aversion leads to sticking to what clients are used to and know what works, but this mentality doesn't yield sustainable results... especially now. Why? Because AI and LLM visibility is becoming more important than ever. Here are some first findings across fortune 500 companies that we do SEO for that you might find interesting. 1) We are seeing a drop in top funnel traffic - which across informational content + queries can put management on edge, however, the focus on pure traffic is becoming outdated and we need to redefine KPI's that work... think "Quality user". 2) We've seen referral traffic from AI overview and LLM's having a conversion rate that can vary between 2x to 4x higher than 'standard' organic traffic. This means that despite the fact we are losing traffic, the visitors that do end up our website are highly qualified. 3) I changed my opinion of LLM's and AI overview from being a 'traffic stealer' to an ally when it comes to client education - so my focus as a marketer on website is more so around making sure the conversion journey is as seamless as possible. 4) If you have a website that doesn't have a conversion metric - and is purely informational - then yes, I think you'll find it harder to find a reason to heavily invest into it from a traffic driving perspective. You should shift to something else. What have been your aha moments when it comes to organic? Share your thoughts!

@PlayasiaXP 😂😂😂

Took a wrong turn where tf did my Uber take me bro

@PlayasiaXP @Nintendo Mario cart incoming... 🏎

❗️ GIVEAWAY TIME ❗️ We're giving away (5) @Nintendo Switches! 🎮 Giveaway is hosted & verified through Gleam, to ensure fairness and transparency 😺 The steps are fairly simple: -🔗 Click the Gleam link below -✅ Follow @PlayasiaXP -🫂 Tag 3 friends below -♥️ Like + RT (no need for QRT) -💬 Comment and let us know what your all-time favorite game is on console/PC! ENTER GIVEAWAY HERE: gleam.io/bjhqp/nintendo…

@PlayasiaXP 👀 - It's happening!

One of Asia's beloved brands for all things gaming is cooking something new. You might want to Follow & Turn on Notifications 🔔

Our core focus areas over the next few months is completely redefining our SEO approach to now include visibility across LLM's and AI overviews. The process of getting there is actually not so difficult, but the attribution and measurability component requires more creativity. Whereas we are able to tell 'referral traffic' from LLM sources - the one mystery is still the actual query that has generated the citation and the referral click - Will we ever get to a point where we have that data transparency? What do you think?

@trentjhughes I've turned from creating to lurking more now and I'm at peace with that.... Read tons of your things and it's inspired some deeper thought. Keep doing your thing.

I almost quit X early last year. I had maybe 300 followers... Today I'm monetized, over 7000 followers, & have made hundreds of real connections... What changed? I started having real conversations with people In the dms On calls In comments In real life I think I've met 300+ of you in person now. And that's when things started to work... Real relationships with real people is the best way to grow Grateful for you all Glad I stuck around!

The wave of creativity that has come from new announcements has been insane. The game is changing... not next year... NOW - Those that familiarize themselves with new tech will thrive, those that don't will be replaced a lot faster than you think. Start learning about AI Agents, how to build effective creatives with new platforms and start experimenting as much as you can vs doom scrolling on YouTube or binge watching Netflix series. The playing field is for the first time leveled - take the opportunity or let it pass you by. Your choice!

Just left the #MarketingSociety Event, and my head’s buzzing with insights! Here’s the TL;DR from my notes: Growth Trap Alert: Southeast Asia’s economic dip (down 4.5% YoY, IMF says) screams: don’t chase performance marketing alone. WARC’s wisdom? Brand + performance leads to amplified results (if they don't work in silo's of one another). Fun fact: Best performing campaigns use 6+ channels, whilst TV + influencers combined rule mass market appeal. Build platforms that vibe emotionally—cultural hooks are gold! Timeless Marketing Rules: SEA, US, EU—same game, different flavors. Success hinges on how and where you spread your message, whilst marketing fundamentals are the same (make your customers FEEEL something). Did you know 70% of SEA consumers trust brands with local storytelling? Nail the right media mix (upper, mid, lower funnel) to win. Beyond these subjects - there was a lot of chat about AI agents + LLM taking market share from search engines... It is crucial for marketers to stay on top of it to avoid losing relevance - yet many are still oblivious to the speed of tech developments. What are you doing to stay on top of tech trends like AI?

I find myself having more conversations with other parents around "future proofing" your kids... What would your advice be around this?

@MANTRAIChain @MANTRA_Chain @jp_mullin888 @DelRayMan @proofoftalk @MANTRAIChain not from the main post - don't fall for it.

Last night @jp_mullin888 announced the burning of his own allocation of team $OM tokens. Tonight, he's joining one of #Web3 and #DeFi leading editors, educators and writers @DelRayMan to dive into that decision, the past 7 days at #MANTRA and what's to come with @proofoftalk ⏰10PM HKT / 10AM ET / 6PM GST / 4PMC CEST 📅 Tuesday, 22 April

@AngeloW06143498 @MANTRA_Chain look at the chain and do some research, this has been debunked almost in every podcast and interview in existence...

@MANTRA_Chain The problem is few wallets owns 90% of the supply. Why would anyone want to leave there money on mantra having a whale holding 90% of it…?

Following Wednesday’s Statement of Events, you can now find our first iteration of a real-time dashboard. It’s here to provide a clear view and live look at $OM token supply, operational wallets, and other significant onchain holdings. V1 of the dashboard shows; - A detailed breakdown of both EVM and mainnet OM - Links to respective wallets Additional features coming soon. om.mantrachain.io