Cryptique

Founder + $50,000 = Supermario… we’re giving $50,000 credits. For founders building on-chain apps people can’t quit. Unfortunately…Spots won’t last. DM us now, to get yours, lets get building #OnChain #Web3Founders #BuildInPublic #CryptoGrants #FounderJourney #Web3 #Startup

For those who are celebrating a flood of new signups while having no idea which channel actually drove them... as an episode on solving for this problem, today... we'll talk about: "UTM Tagging."

Yesterday we broke down why cohort analysis only works when it's built on value signals, not logins, not page views. This is Cryptique doing exactly that. Define cohorts by any combination of behavior and on-chain activity, then track two retention curves: are they returning to your platform, and is their wallet returning on-chain? That's the difference between counting footsteps and measuring value.

For those who are watching all their metrics go up while their best users quietly disappear...as episode 3 on solving for this problem, today...we'll talk about: "Cohort Analysis"

At @cryptiqueio, we've spent the last year obsessing over one question: how do you actually know if your onchain product is working? Teams raise millions, ship fast, and then have zero idea what's working. No attribution. No retention loops. No real product thinking. We've learned a lot building the analytics layer for Web3. And we realized the biggest gap isn't tooling. It's frameworks. So we're launching The Onchain PM Playbook — a newsletter for product builders who want to make smarter, data-informed decisions in Web3. Every edition breaks down what it takes to build better onchain products: the metrics that matter, the strategies that scale, and the mental models most teams are missing. If you're a PM, founder, or growth lead building in crypto. This one's for you. Subscribe here → cryptique.io/newsletter

@tbpn @travisk x.com/cryptiqueio/st…

“When you go from consumer to B2B, the number one mega-challenge that you must master is LTV:CAC.” - @travisk "Yes, you can make that argument on consumer, but when you have a sales funnel that starts with 'I'm going to talk to customers, and I have to make LTV:CAC work' — versus 'My LTV:CAC is the App Store' — it's a whole different ballgame." “LTV:CAC with a sales machine, especially if you go [after] small businesses, is life on hard mode. Anybody who’s crushed it on SMB, those guys are special individuals who've made that happen. Because life in the SMB B2B world is no joke."

x.com/cryptiqueio/st… The GOAT just brought attention to metrics that matter.

@FabianoSolana x.com/cryptiqueio/st…

What went wrong? Crypto has a 1-year user retention of 2-4% Out of 100 new users just 2–4 people come back within a year

Measuring CAC and LTV in web3 is impossible? Not with CRYPTIQUE

Episode 2: For those who are acquiring users without knowing if they're actually worth acquiring...as episode 2 on solving for this problem, today...we'll talk about: - "CAC vs LTV"

@TimeTrialSteve True, that’s choosing vanity metrics over actual product usage.

@cryptiqueio Agree that many protocols run the risk of confirmation bias as they are using analytic dashboards which provide a great level of information but are not intended to analyse the user journey.

@EvanLuthra The quantum leap

What's coming after AI?

@AnonVee_ Aidrops are gone

%90 of projects that promise a season 2 airdrop never actually do it. just a cheap strat to keep the community

@brian_armstrong Build for agents >>

Very soon there are going to be more AI agents than humans making transactions. They can’t open a bank account, but they can own a crypto wallet. Think about it.

@StartaleGroup @StartaleApp Let's go teamm!

👀 @StartaleApp

@BTCBreadMan Every “never again” level eventually gets tested. Markets love punishing certainty.

Bitcoin will NEVER trade below $70,000 again. Book it.

@wacy_time1 Most people don’t lose money from being wrong. They lose from refusing to reset.

Maybe leaving now is actually the smart move. BTC above 70k wasn't "fresh money back." It was short squeeze clearing imbalance. If you're down 90% on alts, you don't need a bounce. You need 10x just to break even. That's not a trade. That's math. Stepping out, resetting, coming back with plan = stronger position than holding and hoping. Capital and mental energy are positions too.

@Laurastacksats That’s the Bitcoin experience. Too early for the outside world. Not maximalist enough for the inside one.

My non-bitcoin friends think I'm in a cult. My bitcoin friends think I'm not extreme enough. I just wanted to save money, man