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Shiv
9.2K posts

Shiv
@ShivEcom
scaling my own brands and helping you scale yours with emails and CRO.
DM 加入时间 Ağustos 2016
341 关注807 粉丝

Brand doing $301,000 a month goes to SHIT
Before anything how the hell did they reach $301,000 a month?
The offer to the market was clear, they were the first one to bring this USP of "we do it better than other streetwear brands" and their Design actually resonated that
People were grabbing it for them, for their loved ones, all the extra colors, heck they were even gettin' engaged in it and sharing it on social media (went viral) the price was self justified because of the Design (mind i say Design not quality)
no. 3 is the worst thing that went wrong:
1: All their socials, their meta, pretty much all their social proof...? HACKED and deleted, it was worse enough that CVR dropped by 70% to 80% and traffic was non existent but the biggest mistake was not switching to an agency ad account quick enough (they never did)
2: When rev goes up but repeat purchase rate 2%. If you are solely dependent on new customers... NGMI. This brand had a huge issue with low RPR, Why? They didn't drop new products, idk the reason but for some reason they just didn't do drops more often (biggest money maker in fashion btw) that's not a self-brand, that's a meta's brand.
3: Biggest one: MFERS GOT LAZY AND STOP BEING SLAVE TO META, being slave only to meta is one thing, but not being consistently slave is even worse, even tho we still handled the emails very wisely, brand still got wiped out.
that's how shiet hit the fan
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$72k/month branded dropshipping stores don’t scale because they found one winning ad
they scale because they turn one winner into 40 new angles
same product
new hooks
new objections
new visuals
new scripts
new buyers
new reasons to click
ai doesn’t replace the brand
it replaces the slow creative cycle
research the customer
pull proven ad patterns
generate 20 variations
test fast
track what converts
double down on the winners
most dropshippers still think ai ads are just “cool videos”
operators use them as a creative testing machine
that’s the difference between running ads and building a brand that compounds
rt + comment "brand" and i’ll send you the ai ad creation workflow
(follow for dm)

English

HOW TO READ YOUR ADS MANAGER LIKE AN OPERATOR
│
├─ 📁 CTR is high, CVR is low
│ ├─ 📁 Diagnosis: The ad writes a check the page can't cash
│ └─ 📁 Fix: Align the landing page to the hook's promise
│
├─ 📁 CTR is low, CVR is high
│ ├─ 📁 Diagnosis: Right offer, invisible ad
│ └─ 📁 Fix: New hooks on the same body. Don't touch the offer.
│
├─ 📁 Both high, spend won't scale
│ ├─ 📁 Diagnosis: Audience ceiling, not creative ceiling
│ └─ 📁 Fix: New angle to unlock a new audience pocket
│
├─ 📁 Both low, frequency under 2
│ ├─ 📁 Diagnosis: The concept is wrong, not tired
│ └─ 📁 Fix: Kill it. Don't iterate a dead idea.
│
└─ 📁 Everything was fine, then fell off a cliff
├─ 📁 Diagnosis: Check frequency, CPM, and the page — in that order
└─ 📁 Fix: 80% of "sudden death" is one of those three
English

@venom_vardhan @thedennis Something bad on the website.
Lack of congruency or lack of trust
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Can someone launch whitening gummies
😭
Brent CRO@Br3ntGbs
This store went from 0 monthly visitors to 51k Running 1.1k Facebook ads
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