Stepan Komar

Recent PDP design for Good Grain. Simplicity👌

@WadeWill280805 @yahyavision Max

@stepanecom @yahyavision What plan are you on?

Designers, put me on to the best places you use for high-quality imagery I’ll go first: Unsplash

@entropyofcharts @FedotOff90 Mostly different concepts and copy to see which angle works best for you

@FedotOff90 Ive got a silly question. Coming from the AM industry and recently launching my second ecom ever: When we talk about pumping 200 creatives a week, are we about dozens of various marketing angles, or just vid / img variations with the same message which are proven to work?

Everyone talks about creative testing, but funnel testing is a REAL difference maker. 5-10+ new listicles/ advertorials a month is a bare fucking minimum to outscale everyone else

@sebastian_dtc Obvi must be one of the best supplement brand out there in terms of performance output 🫡

test concepts we did for obvi (who said statics can only work at bof)

@SolomonHanes Same here lol

working at an agency, I don't think my IG ads will ever be a true representative of my interests ever again

@funnelish @bitetoothpaste Bite's a company that inspires me.

Brands are redesigning the economics of the repeat order. In 2026, retention isn't only about email. @bitetoothpaste found a better lever to boost margins: → product architecture after the first purchase. First order: premium glass jar Repeat order: compostable refill pouches The first order feels premium. The recurring buys keep subscription economics profitable. Bite cuts recurring shipping weight without compromising quality. Founders running subscriptions can adapt the model and ask: 1) What needs to feel premium upfront? 2) What can get cheaper (and lighter) after that? Retention isn’t just getting the “second order.” It’s redesigning the system so every repeat costs less.

@karine_hsu Sick 🔥

new olipop rebrand is fun -> positioning as "the feel good soda' vs previous brands :)

@ChelalaPierre1 Retention is necessary nowadays, same with brand building

Ecom tip #35 someone who visits your store seven times has already decided they want the product only thing stopping them is trust. they need to see their specific objection addressed segment those visitors by sending them an email make sure to have a flow and speak directly to the doubt that is keeping them from buying. follow that up with bottom of funnel retargeting ads built around reviews and a strong offer

@Tallow__ Retail only?

The goal is to make earth a better place for the following generations, even if it’s by .000000001%. I’m building a SEED OIL FREE fast food chain to offer people a cleaner alternative to fast food.

@MikeLukashewich Amazing concepts mate !

Some fun food/beverage work the team has worked on!

@McFads Hims / Hers definitely were on top for years, their funnels is smth🔥

Start with one painful problem. Solve it. Earn trust. Then expand. Here’s what Hims, a men’s health company, is doing. They built their brand solving one embarrassing problem: ED. That was the entry point. Get guys in the door with something they desperately need to fix. Once they're in? Layer on more services: - Hair loss. - Skincare. - Mental health. They're testing different hooks to bring people in beyond just ED. It's a smart expansion model, but it only works because they nailed the niche first. Compare that to companies going after "men interested in longevity." That's a niche within a niche. Harder to scale. The lesson? Nail the entry point to gain customer loyalty and then expand.

@danieldwalton Thanks man. Means a lot 🙌

@stepanecom hope you will have good experience with it you are crushing it bro keep it up

First-ever hire today 🫡 And God… finding a killer DTC designer is actually difficult. Not just someone. I mean designers who: - have background in CPG brands - can adapt to different brand systems - understand UX in proficiency - flexible in workflow - really good at what they doing Working with brands means the standard is high. brandbooks, landing pages, guidelines, creative concepts, and ofc constant iterations But we finally found the right fit, that made everything a lot better! 🤝

@cleaacreative On point 💯

Everyone optimizes for open rate. Almost nobody optimizes for the 3 seconds after the open. That’s where the money actually is. If your email takes more than one scroll to get to a CTA — you’ve already lost most readers. If your hero image doesn’t load and there’s no alt text — you’ve lost more. If your preview text is cut off or says “View in browser” — they probably didn’t even open it. Open rate is a vanity metric if the email itself doesn’t convert. Optimize the whole funnel, not just the door.

@ecom_cork XD

New shipping option at checkout

@MarcLobliner Give em a year, and there will be peptide infused zyns and i wont be surprised

He found the hack!

@TheShawnHendrix @Myprotein Waiting for someone to build protein eyedrops 😂

We live in the golden age of protein supplements. @Myprotein absolutely crushed this products.

@kzitouni1 For sure 🫡

some founder fatigue has nothing to do with hours worked it’s the weight of making hard decisions alone for years without ever really getting to put the responsibility down every entrepreneur deserves to win

@MillPrue Where’s the traffic landing though 👀

TikTok just crushes for top of funnel. GMV has been growing like crazy. And the spill over... 😍

@maxmarchione Missed all the hype around it lol

These stats are insane