Very interested to see what kind of viewership these MLS matches draw on Fox given after the launch of the “We’ll Take It From Here” ad campaign this week and the broader World Cup buzz. Any guesses?

@AlexMSilverman Friday is better for TV than it used to be, however I’d be surprised if they come close to 5 million. I think they are around 1 million combined (1.35mil, 875K, respectively).

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@AlexMSilverman Wouldn't necessarily expect gang busters or should we becsuse its a simulcast of the AppleTV primary broadcast. Really believe MLS needs to create a separate package or offer a exclusive sublicense deal for FOX. Splitting viewership isn't wise.

@AlexMSilverman Be sure to follow up with a post on the final viewership numbers

@AlexMSilverman Nothing will change.