One of the most dangerous assumptions in game development is thinking that success automatically carries over to the next project. Sadly it doesn't. I've seen developers make a game that earns hundreds of thousands or even millions of dollars, and then their next game completely flops. At first that sounds strange, if they're clearly capable of making successful games, then what happened? Usually it's because they assume the success came from them and anything they do will find as much success, when in reality some or most of it came from the game idea itself. Marketing starts with the concept, the game idea. Some ideas are simply much easier to sell than others. Two developers with the exact same skillset will find wildly different results one two different game ideas. That's why I always encourage developers to study the market, if your goal is to find success. Don't just ask: "Can I build this?" Also ask: "Do people actually want this?" Those are two very different questions and answering the second one correctly can save you years of work. If you're an experienced dev you might have the skills to make many possible games, but if your goal is financial success then only some of those ideas are viable. Always keep that in mind, success in game dev is NOT just about technical execution. Best of luck with your games!

@UnityCodeMonkey This is why many studios have moved into the "forever game" business.

@UnityCodeMonkey Well, marketing campaigns can sell some ideas so we'll. That now we have companies of AI thriving with a concept that without marketing would be no more than a plugin. 😷😬😬🤗🤗

@UnityCodeMonkey Exactly! Gotta keep that in mind ^^b