HamletHub

You’re not the product of your environment. You're a product of your imagination. One thought surrenders, the other conquers.

82% of consumers want to view and feel products in-store before buying online. This stat reveals a powerful truth: physical interaction doesn't just build trust—it boosts sales. A @Klarna survey found that 46% of U.S. shoppers are more likely to purchase items after touching and trying them, often choosing higher-priced options. This tactile connection creates ownership feelings, making customers willing to spend more. The rise of e-commerce has made physical stores more important than ever for local businesses. While online platforms offer convenience, they lack the personal touch that 34% of U.S. shoppers say is missing from their favorite retail websites.

Here come the newbie markerters. How is it affecting ad budgets? Learn more at @borrellassoc May 29 webinar: attendee.gotowebinar.com/register/56791…

35.5% of marketers are ramping up campaigns targeting small and midsize businesses this year. New research from EMARKETER and Intuit SMB MediaLabs reveals why SMBs are becoming a top priority. Access Now: tinyurl.com/5xxa93rm #SMB #MarketingTrends

𝗪𝗵𝘆 𝗟𝗼𝗰𝗮𝗹 𝗦𝘁𝗼𝗿𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗪𝗶𝗻 𝗶𝗻 𝟮𝟬𝟮𝟱 Despite the rise of online shopping, a remarkable 84% of all U.S. retail sales still happen in physical stores @Salesforce. This isn't just surprising—it's an opportunity for your local business to thrive. When customers shop locally, $68 of every $100 spent stays in the community, compared to just $13 from national chains according to the Institute for Local Self-Reliance. Your business doesn't just sell products—it builds your neighborhood. The numbers don't lie: - 61% of consumers prefer shopping at local businesses for better service (Retail Dive) - 72% of shoppers want to see and touch products before buying Harvard Business Review - 79% value getting items right away instead of waiting for shipping (NRF Consumer Survey) - 65% trust brands more when they have a physical store nearby (McKinsey Retail Report) Your physical store isn't outdated—it's your biggest advantage. Use it wisely. marketlocal.hamlethub.com/post/local-bus…

You're one affirmation away from reaching your next business goal ✨

Verified Google Business Profiles (GBPs) average 200 interactions every month. Verified profiles also show up more in searches and build trust. Businesses with verified GBPs get 1,803 monthly views, and 84% of those are from customers who find you by searching for what you do—not your business name @Birdeye_ . That's the power of showing up in discovery searches. It’s like having a neon sign on Main Street—but smarter. marketlocal.hamlethub.com/post/google-my…

𝗪𝗵𝘆 𝗟𝗼𝗰𝗮𝗹 𝗦𝘁𝗼𝗿𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗪𝗶𝗻: 𝗧𝗵𝗲 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗘𝗱𝗴𝗲 𝗕𝗿𝗶𝗰𝗸-𝗮𝗻𝗱-𝗠𝗼𝗿𝘁𝗮𝗿 𝗛𝗮𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 Despite the digital boom, nearly 84% of all U.S. retail sales still happen in physical stores @uscensusbureau. That’s right—brick-and-mortar is still the backbone of retail. Why? Because 31% of shoppers prefer shopping in-person @neilpatel . Top reasons include avoiding shipping fees (37%) and getting exclusive in-store deals (30%). More than ever, consumers are making fast, emotional decisions in-store—76% of purchases are made on the spot @Shopkick. And physical locations aren’t fading—50% of retailers plan to open more stores, with 68% saying it boosts foot traffic (Forrester, 2025). Local matters. marketlocal.hamlethub.com/post/local-sto…

Did you know that 65% of Google searches in 2024 didn’t lead to a website click? @WordStream. This stat was before Google widely implemented AI to show the answer before listing results. For every 1,000 searches in the US, only 360 clicks reach non-Google websites—the rest stay in Google’s ecosystem or go nowhere. @sengineland means your local business must stand out online to turn searches into customers. As a local business owner, I’ve seen how a strong online presence can bring more foot traffic and sales. With 97% of people learning about local businesses online first (BrightLocal), and 80% of local mobile searches leading to conversions like calls or visits (Sagapixel), optimizing your digital footprint is critical. marketlocal.hamlethub.com/post/how-local…

How to support small businesses for FREE this #SmallBusinessWeek: $0.00 Refer them to friends $0.00 Follow them on social media $0.00 Leave them positive reviews

🌟 The ADP National Employment Report reveals that the U.S. private sector added 62,000 jobs in April 2025, with significant contributions from the goods-producing and service-providing sectors. Notably, construction led job gains within the goods-producing sector, adding 16,000 new roles. While the Midwest saw the most growth with 42,000 new jobs, the Northeast faced challenges, particularly in New England. Job gains varied by company size, with medium-sized companies particularly active. Pay growth trends reflect a base increase of 4.5% for job stayers and 6.9% for job switchers, though variations exist across industries. Additionally, the previous month’s job total was adjusted, indicating fluctuations in labor trends. #JobMarket #EmploymentTrends #ADPReport #JobGrowth #EconomyUpdate #PayrollData #SmallBusiness #LaborMarket

𝗪𝗵𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗚𝗲𝘁 𝗪𝗲𝗶𝗿𝗱, 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗖𝗮𝗻 𝗧𝗵𝗿𝗶𝘃𝗲 Every challenge is an opportunity—when things get weird, people get rich, as @arthurbrooks says. During tough times, local businesses can shine by leaning into community ties. A 2023 @McKinsey study found that businesses investing in innovation during economic uncertainty were 2.4 times more likely to outperform competitors in revenue growth. By addressing local needs—like offering flexible payment plans or hosting community events—you can build stronger relationships and drive repeat business, turning challenges into opportunities. Economic shifts or supply chain issues push local businesses to get creative. For example, a café facing high ingredient costs could switch to locally sourced items, attracting customers who love authenticity. Technology can help, too. A 2024 BrightLocal study showed 87% of consumers read online reviews for local businesses, so using tech like e-commerce platforms or social media can boost your reach. Complaints are also chances to grow. A 2023 Zendesk report found 70% of customers stay loyal if issues are resolved quickly, so fixing problems fast can spark positive word-of-mouth. Challenges are your chance to stand out. Embrace them, innovate, and watch your local business thrive. marketlocal.hamlethub.com/post/when-mark…

𝗪𝗵𝘆 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗣𝗮𝘆𝘀 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 Did you know that increasing customer retention rates by just 5% can boost profits by 25% to 95%? This powerful insight from @BainandCompany reveals why keeping your existing customers happy is so valuable. The profit from repeat customers is much higher than from new ones buying the same products – making retention a smart focus for your local business. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 When customers come back, they spend more. Research from @Adobe shows loyal customers spend 67% more than new ones. Plus, these loyal fans become your best marketers. The Word of Mouth Marketing Association found that a recommendation from a trusted friend is 5x more effective than any paid ad. According to @HubSpot 's 2025 Small Business Report, local businesses with strong retention programs see 3x the growth of competitors focused mainly on acquisition. marketlocal.hamlethub.com/post/why-reten…

To master advertising, copywriting, marketing, and sales, you have to master imagination. You’re not a marketer, you’re a master of imagination. All sales are finalized by a feeling; yet the feeling can't exist without imagination, because imagination creates the feeling as the feeling is nothing more than kinesthetic imagination. Feeling is the final form of imagination. - Alen

Did you know 40% of Gen Z would rather scroll Instagram or TikTok than Google to find a lunch spot? @soci_inc . That’s a huge shift for local businesses! Social media is where your customers are, but mastering every platform is tough—near impossible. So don't try. I’ve seen businesses try to conquer them all and end up with posts that flop because what shines on TikTok might tank on Instagram. Instead, focus on one or two platforms that fit your audience best. For example, 82% of Gen Z uses TikTok, while 60% of Millennials are on Instagram @SproutSocial . Pick smart, and you’ll connect better with your local community. marketlocal.hamlethub.com/post/why-local…

@eMarketer AI Agents will completely transform ads as we know them, but not eliminate them

AI agents could shrink ad opportunities at key stages of the consumer journey: content-na1.emarketer.com/ai-agents-coul… #ChartoftheDay #newsletter #AI #agenticAI #AIagents

"𝗡𝗲𝗮𝗿 𝗠𝗲" 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 𝗧𝗵𝗲 𝗟𝗼𝗰𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗬𝗼𝘂'𝗿𝗲 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 The data is clear: "Near me" searches have grown by over 900% in the last two years @GoogleSmallBiz . This isn't just a trend—it's a direct pipeline to your local business that many owners aren't fully using. marketlocal.hamlethub.com/post/skyrocket…

As a local business owner, I’ve seen how shopping habits are changing. Did you know 92% of people research online while in a brick-and-mortar store? (@PowerofReviews ) This shows customers want information and a great in-store experience. Brick-and-mortar stores are more than just places to buy—they’re where people verify products and enjoy shopping. To build trust, your reviews and product details must be the same online and in-store. Mobile devices turn stores into part of the online research journey. In 2024, 72% of in-store shoppers use phones to compare prices, and 69% check reviews @fitsmallsiness . By 2025, over 10% of U.S. retail sales will come from mobile commerce @WebsiteBuilderE . This hybrid shopping trend means local stores can connect with customers at multiple points. marketlocal.hamlethub.com/post/the-digit…

Google Maps marketing is a set of tactics you can use to make your local business listing appear more prominently in Google’s map results. Here's your guide for it! social.semrush.com/4cE1cTA.