ADWEEK

New month, new us. ADWEEK’s April issue is here. 🌻 @EmmaGrede's rise is all about relentless execution. In 2019, she synced @skims' inventory from the floor of Heathrow ahead of a delayed launch that sold out in 10 minutes and made $2M. From working-class East London to co-founding ITB and helping build @goodamerican and SKIMS, Grede now shares her playbook in her new book "Start With Yourself" and on her renowned Aspire with Emma Grede podcast. Read more on ADWEEK’s April cover star and Brand Genius Creator 👉 adweek.it/3NRv4UN

Chris Williamson and fitness entrepreneur James Smith's @Neutonic_ has raised $6 million to fund an expansion across the U.S., U.K., and other international markets—and you can see the pitch deck used for the fund expansion 👇 adweek.it/4tLWw68

.@Stagwell's software arm, The Marketing Cloud, announced the latest expansion of its Agent Cloud platform this week, rolling out a 10-agent “marketing toolkit” designed to help lean teams execute campaigns without adding staff. adweek.it/4mYMmfR

.@McCormickCorp and @ParisHilton's media company, 11:11 Media, have announced plans to launch a limited-edition seasoning range co-created by the celebrity in February 2027. adweek.it/4ucUlYK

Starting soon, @Snapchat’s 900 million monthly active users will be able to converse directly with branded Snaps that appear in their messages, thanks to a new agentic ad offering. adweek.it/4t2ljS3

We're less than 50 days away from the @FIFAWorldCup and @Budweiser is looking to get in on the action with a new campaign, “Let It Pour.” adweek.it/4eL69gq

.@WPP CEO Cindy Rose wasn’t on the call to field questions from investors and analysts as the company posted an 8.9% net revenue drop for Q1. Get the full earnings breakdown 👉 adweek.it/42kA5ZH

.@Chipotle has hired Fernando Machado, the former CMO of @BurgerKing, as chief brand officer. Learn more 👉 adweek.it/42y9A2G

Recognizing that brand partnerships have long been part of the real-life professional sports world, @Netflix saw an opportunity to create organic integrations for Running Point in Season 2, with brands joining the show including @StateFarm, @DoorDash, @Lexus, @Ally, @Sephora, and @Google Search. adweek.it/4cOfr94

.@CNN's Eric Hall and David Foote spoke with us about what was happening inside the control room on Saturday and how they navigated the event from a media standpoint. adweek.it/48nfveC

The @NBCOlympics pyramid of needs: Gold medals, hockey victory, dog. At Social Media Week, Justin Karp, VP of Social Media at @NBCSports, shared takeaways from the Winter @Olympics just a few months ago—including the standout moment with Nazgul 🫶

You read it here first: @Hersheys, while stopping short of positioning itself as an AI company, is enlisting AI agents to rework marketing mix modeling—a measurement tool that has historically been slow and backward-looking—into something closer to real time.

Purga Films, a new AI-focused division of Purga Studio, wanted to demonstrate that while AI has advanced rapidly to produce visually impressive work, it still can’t fully replace human craft. adweek.it/3OpRyfW

.@dentsuUSA is doubling down on growth in the Americas with a series of leadership moves designed to strengthen the client experience and its integrated offering. adweek.it/3P50g3l

.@OmnicomMediaGrp's influencer agency, Creo, is launching a feature that uses agentic AI to identify and fix risky or undesirable creator content made on behalf of Omnicom’s clients. adweek.it/3QvLzGZ

Possible cofounder and MMA Global CEO Greg Stuart is this week's voice columnist, giving thoughts on the state of marketing as @PossibleEvent begins. adweek.it/4mTUlL2

EXCLUSIVE | Less than a year after taking over as TelevisaUnivision’s ad sales leader, Tim Natividad is out. Meanwhile, John Kozack, who’s had more than two decades of experience at TelevisaUnivision, is in. adweek.it/4ttXu6G

.@garyvee’s VaynerX is expanding its portfolio with the launch of Tamara Group, a new agency in response to rapid shifts in consumer attention and a fast-evolving production space. adweek.it/48mxthj

.@Optable_Co has inked a partnership with independent agency @GoodwayGroup to bring AI-driven planning and measurement tools on top of the agency’s fragmented data systems. adweek.it/4d94xfa