FreeWheel, A Comcast Company

At yesterday’s Broadpeak & CTS Executive Forum, Laurence d’Août, VP, Sales, International, led an insightful panel discussion examining the evolving state of measurement within TV advertising.

It's all about #AI agents this week as @FreeWheel pilots a new AI agent infrastructure with @pmgworldwide , aimed at automating and optimising premium #video ad transactions. #adtech #aiagent mediashotz.co.uk/freewheel-pilo…

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

David Dworin, CPO at @FreeWheel & Mike Treon, Head of CTV Strategy at @pmgworldwide take the stage about how AI media buying tools are already improving marketing performance.

Today we announced new AI agent infrastructure for premium video advertising, piloted by @pmgworldwide. Powered by our MCP server and Intelligence tools, it enables automated negotiation, optimization, and execution across streaming transactions. More: tvnewscheck.com/tech/article/f…

Voice of the Viewer, our latest research piece conducted by the FreeWheel Viewer Experience Lab, explores how advertising is shaping streaming behaviour across Europe: mediashotz.co.uk/new-research-i…

Agents + Freewheel is currently best positioned to dominate the future programmatic DSP market share by a significant margin.

How Building With AI Sharply Improves Marketing Performance In this session our speakers explain how a new generation of AI media buying tools are already providing a competitive edge for marketers who lean in. - @dworin , Chief Product Officer, @FreeWheel - @miketreon , Head of CTV Strategy, @pmgworldwide 📅 March 10–11 📍 The Glasshouse, NYC 🌐 MarketectureLive.com

Join us in congratulating FreeWheel’s Chief Product Officer, @dworin, on receiving special recognition for Leadership in Converged Media from the Convergent TV Awards! David’s vision and leadership continue to drive innovation and help shape the future of our industry.

When every video publisher claims “premium,” does anything still stand out? As consolidation tightens the CTV marketplace, this 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗦𝗮𝗻 𝗝𝘂𝗮𝗻 panel unpacked the effects of convergence, including (l-r) Soo Jin Oh, @FreeWheel; John Rogers, @Roku; Marcy Greenberger, @UMWorldwide; Adam Shlachter, @wppmedia and moderater @LouPas, AJL Advisory. #BRSJ2026 #BeetSJ lnkd.in/eKsJRynf

Leadership that builds—and scales. 🚀 @ComcastAd has named @JamesBorow as General Manager of Universal Ads, where he’ll lead the continued growth of Comcast’s self-serve TV ads platform, redefining how brands access premium video. From helping build Universal Ads from the ground up to now scaling what’s next, James continues to shape the future of performance TV. Read his latest article, “A Perspective on Performance TV: What 2025 Clarified and What Comes Next,” here: universalads.com/post/perspecti…

Our first MediaTalks podcast of 2026 is now live, featuring Emmanuel Crego of independent media agency Values Media! Check it out on all platforms now: freewheel.com/insights/blog/…

Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID

FreeWheel is proud to be part of the next phase of the European Programmatic TV Initiative (EPTVI). Stage Two marks a shift from discussion to action and we’re committed to helping shape the future of programmatic TV across Europe. Read more here: advanced-television.com/2026/02/11/eur…

When it comes to using IP addresses as a single source of truth for identifying households, players in the streaming ecosystem need to better assess their reliability. Barrie Brandt, Director of Product Marketing, explains why: freewheel.com/insights/blog/…

How are clients using FreeWheel Buyer Cloud? Customization, supply path optimization, and enhanced visibility for starters. These are some of the many ways that buyers, large and small, are utilizing our platform. Learn more: freewheel.com/contact?utm_ca…

FAST isn’t just another digital channel. It’s redefining what premium TV looks like today. Our latest insights show FAST drives immersive viewing with scale, engagement, and reach that rivals traditional TV while enabling precision for advertisers: freewheel.com/insights/blog/…

Across Europe, broadcasters are looking to automation via programmatic technology to unlock efficiency, scale, and data-driven targeting. But, as Emmanuel Josserand explains, those who delay adoption risk being left behind. Read now: freewheel.com/insights/blog/…

Once again, the FreeWheel happy hour was the best way to welcome everyone to CES this year. We had a blast, thank you to everyone who stopped by! #CES2026

Agentic AI isn't just a marketing buzzword. We partnered with @NBCUniversal, @RPA_advertising and Newton Research to execute the first-ever ad buy using AI agents that includes live sports across both linear and streaming. Read more on @adexchanger: adexchanger.com/tv-2/ai-agents…