Jen Evans
6.3K posts

Jen Evans
@OneVoiceMarket
Paid Social Strategist | Helping purpose-driven brands get leads and sales | E-commerce | Lead Gen
London Beigetreten Temmuz 2009
2.4K Folgt2.3K Follower

I’m enrolled in Motion's Creative Strategy Bootcamp 📚 by @motionapp_
Want to join? Register for free here: motionapp.com/2026-creative-…
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Resharing this as my automation maxed out and I've had a lot of DM's from people who missed out!
We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource:
🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative
If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.
So what wins in 2026?
Brands that blend machine logic with human insight.
That means:
- Creative systems built to match micro-behaviours
- Messaging that adapts in real time
- Ads that feel made for one, but scale to millions
This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.
- What’s working
- What’s out
- What’s next
Get the playbook. Build for what’s coming.
Want it?
→ Retweet this post
→ Comment “2026” and I’ll send it your way

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@sarah_fender @rayengroves Google oral allergy syndrome or fruit latex syndrome! I have this with banana and avocado, and sometimes kiwi and pineapple
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@rayengroves I thought kiwis were spicy until I saw someone on here say they weren’t supposed to taste like that.
Confirmed with family that kiwis are not spicy and should not make your lips tingle/sore 🥲
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I'm going to delete this post in 48 hrs...
Because I just dropped the full MASTERCLASS guide to dominate Q1 2026 with Facebook ads.
This is the exact GOD-TIER Q1 strategy we use to take ecom brands from $1k days to $30k+ days while everyone's tanking in January.
We charge $10,000/mo to do this for clients…
But today, I’m giving it away 100% FREE.
Comment "GUIDE" and I'll send it to you.
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Dropping a KILLER guide on the only AI image generator I'd actually use for my ecom brands.
This tool:
- Generates studio-quality product images in 30 seconds
- Cuts creative production costs by 80%
- Creates UGC-style ads that convert 3-5x better
20 ways to use Nano Banana Pro that actually make money.
Like + comment "NANO" and I'll DM it to you.
(follow so I can DM)
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.@O2 your customer care is absolutely shocking.
My partner had a device and plan taken out fraudulently in his name in one of your stores in May. We have made repeated calls to you since we found out in July, to try and sort out what has happened.
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80% of brands are in a saturated market
But the saturation isn’t the reason you’re not scaling…
How you map your creative strategy is.
After managing $37M+ on Meta across every “crowded” niche you can think of… I recorded a 24-minute breakdown on how we scale brands without changing the product:
✔ How to reposition ANY saturated product instantly
✔ How to map creatives using Persona × Mechanism × Awareness × Format
✔ How Andromeda + GEM changed scaling in 2025–2026
Want it? Like + Comment “Strategy” and I’ll send it over.
(Must be following)
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I’ve scaled over 10 pet brands and generated $20M for them.
All thanks to understanding applying the same playbook.
So I've just put together a 22-page mini-guide breaking down how you can do the same.
(These are the strategies my team & I are currently using)
I break down:
✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale
Here's how to get it:
Like + comment "PET" and I'll send it over.
(Must be following)

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I just packaged up 10 of my best AI automation workflows into one database 🤯
(honestly I should probably be charging for this)
Most DTC brands & agencies waste months building AI automations from scratch.
Wrong prompts. Wrong tools. Wrong setup.
I've created 10 plug-and-play AI automations that handle the heavy lifting for you.
All in one convenient database for easy access.
Here's what's inside:
YouTube Research AI Agent
→ Scrapes trending videos by keyword
→ AI extracts hooks, angles, themes
→ Auto-organized in Airtable
Instagram Reels AI Agent
→ Scrapes trending Reels in your niche
→ Gemini analyzes creative insights
→ Comment analysis included
Sora 2 Cameos + n8n
→ Consistent AI characters across videos
→ Automated UGC campaign generation
→ Airtable tracking dashboard
Nano Banana + Veo 3 + n8n
→ Bulk UGC video generation
→ One product photo → 50+ videos
→ Auto-stored and organized
Claude + Facebook Ads MCP
→ AI ads analyst
→ Generates full performance reports
→ Natural language queries
Facebook Ads Spy + n8n
→ Daily competitor ad monitoring
→ AI analysis of hooks, CTAs, offers
→ Slack digest delivery
Sora 2 Consistent Characters
→ Multi-video campaigns, same creator
→ Brand consistency at scale
→ Step-by-step Loom walkthrough
TikTok Research AI Agent
→ Trending content analysis
→ Hook and angle extraction
→ Performance metrics tracking
HeyGen Long-Form UGC
→ 1-minute+ AI creator videos
→ Talking-head testimonials
→ Product demos at scale
Nano Banana Static Ads
→ 1,000+ ad variations automated
→ Bulk image generation
→ Perfect for testing creative
Each workflow includes the exact n8n templates + Airtable bases to get started FAST.
This is the exact stack DTC brands & agencies are using to scale creative production 10x.
Want the database?
> Comment "DATABASE"
> Like this post
And I'll send the complete collection over (must be following so I can DM)

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🚨Your team will waste 50+ hours this BFCM season clicking 'Publish.'
We’re fixing that. 👇
We’re giving away $100K worth of free access to Adnova’s Bulk Ad Launcher - the tool that lets you launch 50+ Meta ads in minutes.
It’s a competitive edge for the most chaotic ad season of the year. ⚡
✅ Launch 100+ ads with one click
✅ Pull creatives from Google Drive or Dropbox
✅ Auto-group 9:16 & 4:5
✅ Works with carousel, collection, and catalog
✅ Duplicate ads while preserving Post IDs
🎁 100 spots only. Free for 2 months (till BFCM ends).
👇 Comment “adnova” - I’ll send you your free access code.
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Jen Evans retweetet

Meta just killed 80% of your ad tests, right before Black Friday.
Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.
With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.
Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock
To actually scale now, your ads need:
✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped
We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.
So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.
The exact ads that broke through Meta’s similarity filter and became top spenders.
→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.

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Jen Evans retweetet

We used one Grok prompt to uncover a 30% pain point no other brand was hitting.
Two weeks later, it became the top ad in the account.
-£12 CAC. £40k+ pipeline. No extra spend.
In this week’s podcast episode, we dropped the exact breakdown of how we did it.
We’re using a Grok + Reddit + X stack to build creative angles from live audience sentiment.
In this case, the prompt surfaced a clinical study showing women going through menopause are 30% more likely to suffer from bloating.
Then it got interesting:
→ Pulled real Twitter convos around the pain point
→ Surfaced the emotional language people actually use
→ Mapped funnel stages (unaware → problem aware → solution aware)
→ Uncovered a totally untapped, high-intent angle
We built around it. New persona. New message. New positioning.
That ad crushed.
Real-time audience research > guesswork.
We’re doing this every week to help brands unlock incremental reach and scale spend.
Want the exact Grok prompt we used?
Retweet this post
Comment "prompt" and I'll DM it to you

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