
“Using Purchase Signals to Reduce Programmatic Ad Waste” with Jill Smith & Sarah Scherer of @Kroger Precision Marketing.
Activate purchase data from #1 grocer retailer in DSP:
👥 Custom Audiences
🚦 Seamless Activation
🚘 Drive Action
📊 Optimize & Measure
#Pacvue #KrogerSummit



Cincinnati, OH 🇺🇸 English

























