Sim
10.8K posts
Remember Elare? The subscription brand that got its Shopify Payments shut down? Well... Their checkout is live again. And guess what? They didn’t come back with Shopify Payments. They switched to a third-party CRM. But here's the funniest part... You'd think getting shut down would make them MORE compliant. Right? Wrong. They went the opposite direction. Before: You could at least find the delivery frequency. Now? Good luck. It's nowhere to be seen on the checkout. Instead of regretting the tactics that got them clipped... They doubled down. The lesson? The brands scaling the hardest aren't thinking: "How do I stay fully compliant?" They're thinking: "How do I keep processing?"
$200K/month feels like success until you see the margins. 60% COGS. 20% on ads. 8% returns. You're taking home 12%. $24K on $200K. That's not a scaling business. That's an expensive job. Margin is the only number that matters.
Shopify changing people’s checkout automatically “Pay as guest” or “pay and save my info” How do we disable this? It’s absolutely obliterating mine and your CVR’s
SP for MRR works fine until they shut you down And your $2m, $3m, $4m of adspend to acquire those subs just went down the drain for nothing. Checkout Champs or any MRR crm even if it’s your own, isn’t to only rotate MIDs It’s a layer of integration, so that you can have your subs vaulted. Then if you lose your MIDs, you don’t lose your subs
Your AOV needs to be at least €100 in the US market. If you're sitting at €50, you're dead before you even start. Let me explain: CPCs are €1-1.50 right now. At €50 AOV you need 50 conversions to hit €5K revenue. You're bleeding €50-75 per conversion just on ad cost. Your margin is gone. Flip that to €120 AOV. Now you only need 25 conversions. Same budget, half the volume, way more profit. How to get there: Run collection pages, not product pages. Show multiple products upfront. Stack discounts everywhere - header, product page, cart (Buy 2: 10%, Buy 3: 15%, Buy 4+: 20%). Post-purchase upsells. Add €10 AOV instantly with one-click offers. Combine and save sections on product pages. Let them scroll through 50-70 products without leaving the page. Higher AOV = you can outbid competitors at the same ROAS and win. Fix your AOV before you scale another dollar.
