
Alex Krylov
1.1K posts

Alex Krylov
@akrylov
#Privacypro and compliance geek. Explorer of blending cultures, tech and post-modern mythology.





BREAKING: @Google scraps years-long plans to eliminate 3rd party cookies on Chrome. They'll remain running for those who don’t disable them, but Google plans to debut a new prompt that "elevates user choice." My story for @TheDrum: thedrum.com/news/2024/07/2…

Today is a big day for the Privacy Sandbox team. privacysandbox.com/intl/en_us/new… We announced that we’re proposing a new approach to Sandbox on the web that we believe works for the entire industry (publishers, devs, advertisers, etc.). We plan to prioritize user choice in order to support a competitive marketplace as we advance privacy-enhancing tech. And in case that wasn’t enough Sandbox news, our colleagues on the Ads team also published sell-side/buy-side results showing the current potential of the APIs. Buy-side: support.google.com/google-ads/ans… Sell-side: support.google.com/admanager/answ… As we said last week, we expect performance to continue to improve as adoption expands, and believe there is a significant opportunity for companies who are investing in privacy-preserving technologies. privacysandbox.com/news/learnings… We know you have questions, but we wanted to announce this new path early as we understand this transition requires significant work. Looking forward to sharing more soon!




ruh roh techcrunch.com/2024/07/08/mic…











🚨@CMAgovUK just released their report on Google’s Privacy Sandbox. This is a thread of key points. For the CMA the unanswered questions are: 1⃣How to ensure design doesn't self preference. 2⃣What does long term governance look like. 3⃣Should 1P Data usage be restricted on O&O.




