/kp

it’s called “single sign on” because you have to deal with it every single time you try to do anything

@arthurquerou The fine print 👌🏻

The more you read it, the less it makes sense

@aripap Can we skip this whole thing where I buy the first ticket, we joke about it, then I get refunded for speaking...?

Next Marketecture Live is a full day in Chicago this September. Same great content and a focus on brands, agencies, retail, and all the things that city is known for.

The bid stream doesn’t need better curation. It needs a filter. Pre-Possible reading 🌴📚 keithpetri.com/2026/04/26/the…

@mrjordanbentley @verklin Full support.

You’re wrong 😉 It’s amazing how many solutions we create just to solve self inflicted problems. Imagine how much bandwidth and compute we could save if we didn’t duplicate bid requests…. Now imagine if SSPs actually filtered out fraud. Now imagine if we eliminated garbage ad units, etc…. QPS would drop by 1000x

Is the agentic buying future going to be made up of 100s of containerized DSPs on agentic rails where a buyer agent can optimize between all these different DSPs for one campaign? Each DSP basically being its own customized bidder with its own logic… someone tell me I’m wrong

@JeremyBloomHere @peteandgerrys @marketecturetv @aripap @sam_khoury1 @BlueMoonBrewCo @NFL Something like that ¯\_(ツ)_/¯

@keithepetri @peteandgerrys @marketecturetv @aripap @sam_khoury1 Cases upon cases of @BlueMoonBrewCo and inflated @NFL footballs?

Attribution in the wild… Show up and speak at Marketecture Live… get a loyal customer for years to come 🍳

I’m sorry, But if the CEO/founder isn’t intense You basically have no shot. Join a different startup.

@AdtechGod @aripap I like his use of Microsoft Paint versus asking Gemini or any other tool to mock this up 🤣

People often ask me what it’s like working with @aripap … Here’s a glimpse into my life.

@airgups23 @AdtechGod Or... Make comfortable shoes and do mostly dtc sales to gain efficiencies before pivoting to AI

@AdtechGod marketecture and u of digital merging and then make a full pivot into a AI compute infrastructure business

What’s the next big acquisition in AdTech?

When March Madness collides with coffee with @OSchiffey...

@mitchellw @ICON_intl Uh, where is this newsletter...?

Preview of Monday's internal newsletter - we will focus on all the Amazon DSP integrations announced last week at Newfronts (Samsung, Tubi, Comcast), with a link to the below article. #adtech #iabnewfronts @ICON_intl newscaststudio.com/2026/03/27/per…

@shopaditi @viant_tech

@keithepetri @viant_tech Yessssss !!!

I’m setting up a shopaditi.com satellite workshop in Brooklyn using cinder block for the setup. It’s cost efficient and I like the look. Shoutout to @viant_tech for the best swag and team. I tapped into my systems thinking…grid-like lattice brain to somehow move 1,080 pounds of cinder block. Feeling strong 💪🏽

Airbnb CEO Brian Chesky on why your company has too many meetings (and it's not what you think) Most companies blame meeting overload on bad habits, weak managers, or poor scheduling. @bchesky thinks they're looking in the wrong place entirely. The real culprit is simpler and harder to fix than any of those things. You just have too many people. "The reason there's too many meetings in a company isn't because they don't have meeting-no-meeting Wednesdays. It's because they have too many people. People create meetings. And the best way to get rid of meetings is to not have so many people." His argument runs deeper than headcount management. It's about what happens when you hire people who aren't truly excellent and what those people inevitably do next. You've probably heard the classic line: A-players hire A-players, B-players hire C-players. Chesky amends it: "B players hire lots of C players — not just a few, but a lot. Because those are the kind of people that like building empires." The reason is structural, not personal. A person who can't do the job can't hire someone better than themselves, so they hire down. Then they need two or three of those people just to cover the gap. Those people scatter, pulling in different directions, and suddenly you have more meetings, more overhead, and less output. Chesky's response at Airbnb was surgical. He removed layers of management and returned to a functional structure with one strict rule: You can only manage a function if you're actually an expert in it. "The head of design has to actually manage the work first. You don't manage people. You manage people through the work." He credits this thinking to Jony Ive. At most tech companies, heads of design manage the people rather than the design itself, a separation Chesky found completely incoherent. "How can you manage the people separate from the design? Jony Ive would say, 'No, my main job is to manage the work. I build a team and we design together, but I'm mostly looking at the work. I'm not having career conversations all day long. That's crazy.'" Lean means every person is genuinely excellent and led by someone embedded deeply enough in the craft to judge their output. When that's true, decisions move faster and work gets evaluated on its merits. Most companies treat meeting overload as a scheduling problem. Chesky thinks that's the wrong diagnosis entirely, and until you address the root cause, no policy is going to fix it.

@JamesBorow Dealt with workarounds here all day 🙃

Claude should just have a native email service right? Why do I even need to deal w gmail and cal at some point.

New York is about to make a $28.5B mistake #QSBS NY Senate Bill S8921 would tax startup gains that are tax-free federally and in most states. Retroactive to Jan 1, 2025. The data on what's at stake: 1. $28.5B in NYC VC investment in 2024 (2nd in the US) 2. $174.5B in startup exit value over 6 years 3. 809,000 ecosystem jobs, $291B in economic output 4. A founder with a $10M exit would owe $1.48M in new state/city tax 5. NY already lost $111B in AGI to interstate migration over the past decade 6. The feds just EXPANDED QSBS benefits. NY wants to eliminate them. 7. NJ just adopted QSBS conformity. NY would move against its own neighbor. I built a full research-backed analysis with interactive stress testing (not perfect but good enough to show the impact and make a point) valueaddvc.com/ny-qsbs

QSBS isn't a loophole. It's the only tax break in America that requires you to have created something from nothing. New York is about to eliminate it. Here's why that should matter to everyone, not just founders. cc: @nihalmehta @dhaber @juliepsamuels @davidu @zachweinberg @Trace_Cohen @yrechtman @WillManidis @mattturck @mansourtarek_ @brexton @BillAckman @packyM

New York is about to make a massive mistake. The NY State Senate is advancing a proposal to decouple from federal QSBS (Section 1202) — the tax provision that lets startup founders exclude gains on qualifying exits. If this passes, founders would owe 10-13% in combined state and city tax on exits that are tax-free at the federal level and in nearly every other major tech state. Even worse: it's retroactive to January 1, 2025. This comes right as the federal government just expanded QSBS benefits and New Jersey moved to full conformity. New York wants to go in the opposite direction. As a seed investor in NYC who has backed hundreds of companies, I can tell you: founders are mobile. If New York becomes one of the most punitive states for startup exits, the best founders will simply build somewhere else — and the jobs, tax revenue, and innovation will follow. NYC has built something special over the last two decades. This proposal puts it all at risk for a short-sighted revenue grab. If you're a founder, investor, or anyone who cares about the NYC tech ecosystem — please sign the TechNYC open letter before Monday below 👇🏾👇🏾👇🏾 Keep building, NYC 🗽

@oliviaakory I suffer from this ¯\_(ツ)_/¯

My job is just leaving this comment on every thing I see