Bolen

@Daniel_Rapaport As in it’s suspicious? or its ridiculous for trying to make something out of nothing?

This is getting utterly ridiculous

There will be no private DMs. Customers deserve transparency and accountability, so we’re going do this right here in public. You can start by apologizing to all that we’re impacted and then reimburse all of our expenses with extra flight credit/money for the trouble caused and missed work meetings. A $30 meal voucher and a crappy hotel for the night doesn’t even get close to resolving this.

@bolen___ Hi there, Bolen. We're sorry to hear this has been your experience. When you have a moment, please DM your confirmation number. twitter.com/messages/compo…

Incredible work today, @united. It's genuinely impressive how bad you are at running an airline. You somehow misplaced a single flight attendant for 90 minutes (even though she landed at the gate DIRECTLY next to ours), then discovered a maintenance issue only AFTER boarding the entire plane, then made up exactly no time in the air. So even though I showed up 3 hours before my flight, I still somehow missed my connection to Cannes Lions in Newark. They were shutting the door as I sprinted up (the connecting flight even had a 15-minute delay), and they claimed they had already given away my Polaris business-class seat, so now I get to miss two days of meetings and can only be rebooked on a 5pm flight tomorrow (with another connection, no less). I'm told the FIVE incompetent gate agents in Newark did everything they could, which apparently amounted to nothing, and these rude-ass ladies were more worried about clocking out and going home than actually trying to help a customer. Convenient that you don't have in-person customer service desks and no phone number to request compensation. I guess your service must really be that bad? So now I'm writing this from an airport Courtyard Marriott and eating McDonald's for the first time in over a decade. Cherry on top is that my BAG somehow made it on the flight, so I have no change of clothes or toiletries. What a start to the week!

@CoachDanGo Soda stream (glass bottle) + fresh squeezed lemon juice is my goto — I’ll add lime into the rotation, but maybe with a tajin rim? 🤔

This is one of my favorite summer drinks on the planet. It's called The Suero aka. The Sober Margarita It’s sparkling water, lime juice, and sea salt lining the brim of the glass. The sparkling water keeps you full and aids digestion. The lime juice supports your liver. The sea salt restores your electrolytes. It’s healthy, has 3 ingredients, zero alcohol, and tastes delicious.

@Seanfrank Add Taylor Stitch to the B tier as well

mens clothing tier list: F tier- outlet mall designer (the BIGGEST BOSS logo you can find) D tier- jersey and basketball shorts NOT at a game or working out C tier- "normie" clothes, j crew or nike or the equivalent B tier- fashion normie, the ALDs or KITHS or cuts or buck mason A tier- Kirkland Signature. S tier- whatever your wife tells you to wear

Today we’re publishing our latest research report on AppLovin. Long known as a mobile gaming ad network, AppLovin has become one of the most discussed performance channels in DTC. The pitch is compelling: Massive mobile app inventory, unskippable video format, a powerful optimization engine, and a user base that many brands have not meaningfully reached through existing platform powerhouses. But adoption and platform momentum don’t always translate into incremental outcomes. Does the AppLovin hype hold up when we look at actual business impact?

Discourse is one thing. Data is another. Tyler Horner and Emily K. Schwartz have been digging into 15 months of AppLovin incrementality tests across DTC and omnichannel brands spanning dozens of unique verticals. Here's what you need to know: 1. App is one of the best-performing channels in the mix - DTC efficiency is 1.11x higher than the average of other channels those same brands tested. - App tests landed in the top quartile of channel performance 39% of the time, compared to an expected baseline of 25%. 2. App ads work FAST. Its effects appear to be more immediate than many other channels. - Post-treatment window lift was 1.18x the treatment-period result. For other channels, the comparable figure was 1.39x. 3. App impact mostly drives DTC sales. - For omnichannel brands in the sample, AppLovin drove a +25% halo effect beyond DTC, while other channels tested by the same set of brands drove a median +40% halo effect. 4. App is consistently able to drive new customer revenue. - New customers represented roughly 66.3% of DTC impact - AppLovin has a higher new-customer share than the brand’s tested channel median 51% of the time. 5. App's performance has evolved as the channel has matured.  - Through 2025, App beat the typical test a clear majority of the time – between 63% and 85% each quarter. - However, in 2026, that has settled closer to a coin flip: 53% in Q1 and 50% in Q2. 5. But brands aren’t walking away; they’re leaning in.  - The median brand's share of digital budget has climbed steadily through 2026, from under 5% in January to over 8% in May, holding there into June. So, does AppLovin perform? Based on the data we analyzed, yes. Especially for DTC brands looking for efficient, fast-moving acquisition beyond their core platforms. But the more useful answer is the one that AppLovin forces marketers to wrestle with - not every channel is good for the same reason. And the brands that get the most out of it will probably not be the ones that decide AppLovin is either a gold mine or a mirage. They will be the ones that treat it like what it is: A promising new performance channel, with enough signal to test seriously and enough volatility to keep testing as they scale. As always, incredibly grateful to the Haus team for not shying away from nuance in our research. At Haus, independence is non-negotiable, and every recommendation we make is solely guided by what benefits our customers most. And finally, thank you to App for building a performant ad channel. The world could use more :) Full report in the comments. This is a good one.

@PGATOUR @usopengolf 3H, P

What club(s) are you hitting on this hole?

@mweinbach Now show me one that adds ice and fresh fruit — then I’ll give you the monies

Found in comments and instantly purchased

Cholula chipotle, where have you been all my life?

Everything’s an ad network.

@codyplof 💀💀

I can't believe we have this power and we're not using it on the Jets

Pochettino ball is COOKING 🇺🇸

@atxREpodcast On the contrary, that sounds like a perfect use case for AI 😅

I rest easy knowing there is a 0% chance AI disrupts my industry. I guarantee AI doesn’t want to show up at 7 AM, on the side of the road, to speak broken Spanish with contractors about a sewer pump explosion.

I feel targeted.

📍 Geo-targeting is now live in ChatGPT. 📍 Over the past few months, there's been a chorus of businesses asking Haus when they'll be able to test ads in LLMs. It's the next frontier, advertisers are excited, and so are we. The ability to geo-segment is huge – it's the first step in enabling businesses to measure incrementality with Haus. That said, it's still early. Just like consumer behavior on LLMs, ChatGPT's ads platform is evolving and maturing by the day, and data from tests today may become outdated quickly. We're working with the team at @OpenAI to develop sound testing approaches for this early stage, to make sure Haus customers and the industry at large can get credible, scalable results they can bet their businesses on. It's an exciting time, and we're stoked to share more soon!

youtube.com/watch?v=_SlP8K… Inside view into the Haus roadmap and foundation that powers architect.

"What if you could reduce the friction from insight to action down to zero?" In our latest episode of Open Haus, founder and CEO @Zep_Haus lays out his vision for Architect — an autonomous system that solves the long-standing problem of marketers allocating budgets based on incomplete data. Olivia Kory and Greg Dale also join Zach to discuss Haus MCP, the Incrementality Index, Causal MMM expansion, and much, much more. It's a jam-packed episode all about the next evolution of the Haus platform. Watch the full episode, now available on YouTube, Spotify, and Apple. Links below.

Many of you know @HausAnalytics as the team that has scaled incrementality testing. But what you may not know is that was never our end-game. It's one thing to run the experiments, get the data, and understand what's driving your business. But then what? How do you know what to do with the learnings, how to act on the data, how to implement the right budget decisions across your paid media portfolio so you actually realize business outcomes at scale? What if you could reduce the friction from insight to action down to zero? That is Architect. And we are so energized about finally introducing this to the world. Over the years, we’ve learned so much about advertising platforms, campaigns, tactics, company verticals, industries, geographies, what works, what doesn’t – we’ve amassed an extraordinary catalog of context and intelligence that can inform an AI system. Architect wrangles all the signal into a single operating system that enables you to put data into action – quickly. For both online and offline media, Architect recommends the next best action across channels, campaigns, and ads. It’s not one-size-fits-all: Architect is tailored based on your incrementality tests and data, and flexible enough to adapt to the messy realities of real-life. It’s self-evaluating, self-improving, and wholly integrated with the larger Haus measurement platform. What must be true of the system for Architect to work? 1. Causal: Grounded in real-world experiments 2. Full-context: Adaptable to promotions, constraints, and business cycles 3. Agentic: Continuously able to find new opportunities to keep your dollars working maximally 24/7 4. Safe and explainable: Rigorous oversight you can stand behind with every recommendation traced back to a crystal clear “why.” A huge shoutout to the entire Haus team for making this dream a reality over the past couple of years, and to the absolute best customers in the world for pushing us and building with us every step of the way. Read our founder @Zep_Haus 's blog post in the comments below. My DMs are open for thoughts, questions and feedback!