Chief Marketer

.@Manscaped doesn’t shy away from bold creative risks; it leans into them. We spoke with CMO @MarceloKertesz about risk-taking in brand marketing, balancing brand and performance, and what political campaigns taught him about staying agile. chiefmarketer.com/how-manscaped-…

.@cerave announced a multiyear sponsorship as the @NBA's Official Skincare and Haircare Partner, which includes a brand collab with parody social account @NBACentel to engage “the true NBA fandom.” Marketing VP Jasteena Gill on the partnership: chiefmarketer.com/cerave-marketi…

.@AceHardware's top marketer, CMO Kim Lefko, shares how having a clear directive and consistent messaging drives all of its initiatives, from marketing content to store layout. CM Retail has the story. chiefmarketer.com/ace-hardware-c…

.@BestBuy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads, told Chief Marketer. CM Retail has the story: chiefmarketer.com/best-buy-unvei… #marketing #retail

.@Target is overhauling its website technology to adapt to the changing way consumers are searching for items, Ranjeet Bhosale, Target’s VP of Digital Product Management, told attendees at @shoptalk Fall. CM Retail has the story. chiefmarketer.com/how-target-is-… #retail #marketing

Marketplace @eBay says its decades of experience with #SEO helps to ensure its listing pages are easily indexed so that #AI search platforms can cite its product pages. CM Retail has the story: chiefmarketer.com/ebay-readies-f…

Flushable wipes brand @DUDEwipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign: chiefmarketer.com/dude-wipes-cmo… #marketing

Google is a key part of supplement brand Qualia Life Sciences’ marketing strategy—which means #CMO Lauren Alexander is keeping a close eye on the trend of more consumers using generative #AI to search the internet. The brand's test-and-learn strategy: chiefmarketer.com/qualia-life-cm…

Generative #AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from @Adobe. CM Retail has the story: chiefmarketer.com/shoppers-from-… #marketing #retail #commerce

After evaluating feedback from customer surveys, Furniture.com transformed from a lead generator into a marketplace with the help of #AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. CM Retail has the story: chiefmarketer.com/furniture-com-… #agenticAI

In the latest edition of Chief Marketer's The Week Ahead: @blueapron unveils a new business model and relaunch; @AceHardware gets a retail media network; and @NordicTrack gamifies its exercise experience: linkedin.com/pulse/blue-apr… #retail #marketing

Fitness technology platform @iFit has tapped @ergatta to develop gamified racing content for its @NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. Chief Marketer has the story. chiefmarketer.com/nordictrack-ex…

#B2B #content production is skyrocketing, according to a 10Fold Communications report. Among the 400 senior hashtag #marketing executives surveyed, 91% said they’re producing more content this year than in 2024. How they're managing the demand: chiefmarketer.com/survey-b2b-con…

The historic #marketing funnel, which treats buyers as leads to be captured, no longer reflects modern #B2B buying behavior, according to CM columnist Abdul Rastagar. He offers up a new model—the buyer-aligned credibility ladder—in its stead. chiefmarketer.com/the-credibilit…

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here's how: chiefmarketer.com/nature-made-ex…

With short-form video ads, prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to System1 and TikTok. CM has the story: chiefmarketer.com/system1-tiktok… #marketing #brand #social

What causes brand cannibalization—and how to avoid it in a company #brand portfolio: chiefmarketer.com/what-causes-ca… #marketing

When the macro environment is tough, marketers need to work even harder to find shoppers interested in their product, says Steve Nesle, CMO at Bob's Discount Furniture. So the #retail chain is creating its own social-first reality TV show. chiefmarketer.com/bobs-furniture… #marketing

According to a new report from PartnerCentric, Inc., 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. And community-driven spaces are winning their attention. chiefmarketer.com/survey-gen-z-i… #social #marketing

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the Association of National Advertisers. chiefmarketer.com/essentials-for… #marketing #creative #advertising