Jack Luttringer

@juangarciarrr Till the 20th!

@jackluttringer how long you there for?

Marbella 🇪🇸

@InsendoMicah Who’s the giant on the left?

Why you should be spainmaxxing in the summer as a biz owner: - Your 6 hrs ahead of EST, so you can work uninterrupted before most of your clients work day begins, and your team’s - It’s eternally 3pm during the summer in southern Spain. Literally light until 10pm. So you can work 12 hours here and still feel like you have more of the day than working 8 hours in the US - Everything happens later in the day here which works in your favor. You can work 10am to 10pm, still go out an get dinner, then go out to a sunset club, go to sleep at 1am, and still wake-up without an alarm That makes for a killer combo. Split a big house with your mates also working remote and BANG. That’s a recipe for success 🤌

@danielcopyunify exactly bro. love that. playing to your advantage. we all have different one's depending on what stage we're in

@jackluttringer 100p. And also when you don’t have like 100 total clients, you can play on that advantage of being small, really caring about their business, wanting to work long-term with them etc. So many founders really appreciate that, as long as you’re good at what you do ofc.

The relationship with your client is just as important if not more important than the actual work itself. Like any relationship, great ones build over time. But tearing down that 'agency wall' in the first few weeks of onboarding is THE most important thing you can do. Turn yourself into their TEAMMATE. Not their vendor. When you're a teammate you're a partner. A friend. A critical piece to the success of the company. An integral piece to the puzzle. An agency is a ticking time bomb away from getting fired. When you're a teammate and results are flat, they're thinking 'how can WE improve this, how can WE do better.' It's encouragement and collaboration. When you're an agency it's completely transactional. Finger pointing. Who's fault is it. Now obviously you need killer results to keep clients long term but that's the easy part. The hard part is tearing down the wall between client and agency. Because when you become a true friend and partner and not just another vendor you stop being their agency. You become part of their team.

@jmbynx Thats what 6'6 next to 5'6 looks like 🤣🤣

Bro out running wit David and Goliath 😂

@leaving_tech nothing like it

@jackluttringer Beautiful sunny place!

@_markfenner yessir!

@jackluttringer Nice views for a nice run

@MomentumJustus will do thanks brother

@jackluttringer Suns out! Enjoy.

@geraferrero 6'6 hahah

@jackluttringer How tall is bro wtf 😭

@YassinSyn im dead 🤣🤣

@jackluttringer What the fuck is that thing on the left 🤣

@AlexHartsuff Good chance of seeing Zuck in Tahoe

I’m thinking either Cabo Lake Tahoe Scottsdale Palm Springs Where would you wanna go

@scaling_shields AGENCY

i should probably charge for this but agency owners keep DMing me for the full stack so f*ck it the full cold email system that prints my agency $500k/year just stacked everything into ONE doc 9 guides. 250+ pages. agency owners only. - agency client acquisition playbook - 20 plug-and-play scripts - offer playbook (what makes them reply) - response system (80+ calls/month) - 2026 spam filter survival guide - free gift strategy ($12K/month from this alone) - 3-10 calls/day infrastructure - untapped lead sources (not apollo) - dead lead reactivation (20 calls in 20 mins) this is the stack i wouldve killed for at $15K/month like + comment "AGENCY" and ill send it over (must follow + RT for priority access)

@InsendoMicah Lets go Mike!

Agency update 6/9/26 May was a great month. I spent all of it in NYC and I swear there’s something magical about that city. I was able to meet with clients and other heads in the online biz space in person which was awesome, and a lot of things came together during that time: agency growth, revelations, relationships- highly recommend heading there if you’re building something. It’s the place to do it. Hit our first 40k month in May which was huge. 50k/mo has been a big goal of mine for a long time- because I feel like to get to a legit 50k in retainer value, you have to have a certain caliber of systems, team, structure, frame, service, etc. For me, it will be a big stamp of approval that I crossed a threshold not everyone makes it past. I think a lot of people never really make it out of the 10-35k/mo range. That’s my primary goal to hit by the end of summer/August. 50k in retainer value. Things that went well in May: - Signed 4 recurring clients all doing over 100k/mo - Signed 3 flow builds - Through a partnership, I was able to sign with a legendary brand that is world renowned in their industry. Super dope to be trusted with something like that as a young business owner. - Hired our second Account Manager / Strategist. Having 2 pods now to handle the majority of fulfillment enables me to enact the 10/80/10 principle- where you start the first 10% of something, delegate the middle 80%, then finish the last 10%. - Investing into my ops system and team over the past 6 months has started to pay off. Now I can double down on providing value for my clients. My client time is now solely spent on identifying key levers to pull from a strategy perspective. Each brand is different, so having this extra time has enabled me to brainstorm and research for each client’s independent situation. - I really internalized that the way to scale is not really acquisition, it’s keeping the clients that you do have by providing as much value as humanly possible. Since shifting my focus to making our onboarding and service as a whole as good as possible, the agency has grown significantly. Funny how that works. - I’ve changed my focus: We’re not just a fulfillment team. 10% of our value is us making emails for brands so they don’t have to. 90% is our expertise and actual retention knowledge. As the agency owner obviously I’m leading the charge in this regard. Spending lots more time with clients, poking through their business, spending extra time on their product and how it works. Email is such a small part of retention marketing. Most good retention marketing happens long before you hit the Klaviyo account. - Started our first cold email campaign last week- this is something I’ve been putting off for a while now so I’m glad I finally took action on it. Looking to scale this hard in 2026. Things we need to improve: - Right now my version of training people is just hopping on 2 hours of calls with them everyday for the first 2-3 months and I literally just drill into them our quality of service on a daily basis. It works, but it’s very time consuming and takes a lot of energy. I also don’t really have any SOPs or training docs. Soon I’m going to need to create some sort of more efficient system to train people. But, I also know that 90% of this is done in the hiring process. Live or die by your talent. - The little things are the big things. We still have small things here and there that slip through the cracks in our service delivery. Clients having to repeat the same adjustments over and over again. Forgetting to activate a code for a client, etc. We need to be better at delivering a complete and polished service to our partners. - Being a cohesive team that is on the same page with every client. We’re 85% of the way there on this, but we need to be better. Copywriters, Klaviyo Techs, Designers, all need to understand the ethos of each brand they're working on, and be right in line with the AM and their strategy for the account. We all need to see the same north star and then own our individual goals to obtain that goal. - Historically outbound has been pretty much all manual for me. And it’s worked. But, it takes a lot of time and energy. I know I need to build a more systemized and predictable lead source. Hence why I started with cold email. - Being more clear about expectations with clients from the jump. We need to create a ‘how to be a successful client doc’ that we send to clients and go over it with them. We need to get out ahead of a lot of the common bottlenecks we get with clients. I.e., slow communication, delayed approvals, lack of understanding of what they’re actually buying, etc. Overall- really happy with things and the direction we're taking. Just want to focus a lot on being better week over week. Big focus is on the caliber of service & value we bring clients. I want clients to be telling us (without being prompted) how impressed they are with us within the first couple of weeks of working together. That’s my goal.

There are plenty of email marketing principles that can be followed, but it really does depend on the brand, customer, product, etc. One of the most basic ones is having a high CTA placement. Probably one of the simplest and most obvious ones. And yet I've seen countless times where a high CTA actually results in thousands less in revenue for a campaign. Mostly because some customers NEED to read the entire email and actually decide whether the product is something they want to buy. And all the high CTA does is distract from that. Or send them to the site without real buying intent. This is just one of many examples. General principles in email marketing are good rules of thumb. But stop outsourcing your own thinking to best practices and start thinking about your customer. What do they actually need to see before they buy? Because at the end of the day, you should care a lot more about what converts than whether the email follows every marketing principle in the book. Too many marketers relay "this is best practice" to a client as if it's law instead of asking whether it's actually the right decision for that specific customer.

Time in the game. Time in the game. Time in the game. The more time I spend building my business, the more I realize the people ahead of me aren’t any smarter than me or have some special wizardry that makes them successful. They’ve simply dealt with the same situations I’m in now 10x more than I have. A good reminder to be patient with yourself, your business, and your know how. While simultaneously being extremely intentional and urgent. Because a lot of the things you’re chasing are probably much closer than you think. Just keep showing up long enough to get your reps in.

What a blessing it is to be in complete control of your life and actions

It’s 2026 and people are still calling it “Chat GBT”

If you want to become the person you envision 1, 2, or 3 years from now, you need to take small incremental actions every single day that reflect THAT version of yourself. Not today’s. Your habits are what get you there, not just imagining yourself as that person without the actions to support it. When I’m faced with a decision, I ask myself: What would that version of Jack do? What would he say? How would he act? Then I make my decision off that. Buy the damn guac from Chipotle. Take the risk. Make the tweet even if it sounds corny. Go to the gym when you don’t feel like it. Your future self is built through small decisions and habitual thoughts repeated daily.

I’ve found the most productive morning routine for myself is to get out of bed and immediately start working. No cold shower. No journaling. No breakfast. Just straight to the computer. I honestly think being half asleep almost helps because I’m in deeper focus and not overthinking anything yet. Then after about 2 hours I’ll shower, make coffee, reset a bit, and go back into work again.