Paul Wilkinson

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Paul Wilkinson

Paul Wilkinson

@prw25

Product Director, Groceries at Deliveroo - formerly at Alexa Shopping and “an unlikely Tesco employee” according to Wired. Own opinions. Dormant account.

St Albans, UK Beigetreten Nisan 2010
742 Folgt1.3K Follower
Paul Wilkinson
Paul Wilkinson@prw25·
Generally stopped using Twitter since all the X nonsense in favour of LinkedIn and Reels from my daily scrolling fix. Still lots of interesting stuff here though that I don’t see elsewhere. Maybe should pick it back up more.
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Paul Wilkinson
Paul Wilkinson@prw25·
@thomasforth Not just about selling the data but about using it too for everything from tailoring ranges for a particular store to improving availability and personalised marketing.
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Paul Wilkinson
Paul Wilkinson@prw25·
@thomasforth A fair bit of money comes from selling the data (look at Dunnhumby profits) but putting regular offers behind the loyalty “wall” has also increased participation (from an already high level, think mid 80s%) and therefore also increases the quality of the data.
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Tom Forth
Tom Forth@thomasforth·
Are they making much money from selling the data? I'd understood, and am still told, that they're not really. But then my contacts in the industry are at the West Yorkshire supermarkets (Asda, Morrisons) which aren't really doing loyalty cards. So maybe I'm out of touch.
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Paul Wilkinson
Paul Wilkinson@prw25·
Looks like a HoloLens with an external battery pack and a different OS. Will be interesting to see what field of view is like as having spent a bit of time using HoloLens that was its biggest limitation. #visionpro
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Paul Wilkinson
Paul Wilkinson@prw25·
Great to visit Auchan last week in Lille and talk about some of the big things we're working on together. Some interesting things on their campus too.
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Paul Wilkinson
Paul Wilkinson@prw25·
Really great to hear from Roisin Currie and Seb James this morning at #RWL2023. Both had a few interesting nuggets and a lot of reminders to get out into shops!
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Paul Wilkinson
Paul Wilkinson@prw25·
@hwallop @CadburyUK Definitely a bit disappointing, I tried it too. Presumably not possible/practical to coat everything with a really thin layer of chocolate?
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Harry Wallop
Harry Wallop@hwallop·
To give credit to @CadburyUK, I think most would agree the new Fruitier & Nuttier is healthier than standard Fruit & Nut. It’s same calories. But lower sat fat (5.4g vs 15g), lower sugar (34g vs 53.5g), and more fibre (7.9g vs 2.7g). Tho’ that’s because it’s not much chocolate!
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Harry Wallop
Harry Wallop@hwallop·
🧐🍫Cadbury is launching 'Fruitier and nuttier' – a trail mix which is lower-sugar, lower-fat version of Fruit & Nut. A good idea to appeal to increasingly health-conscience consumers? Or sacrilege?
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Paul Wilkinson
Paul Wilkinson@prw25·
Bag on the end of a string (vast over simplification) seems to be the winning formula for drone delivery now. @Wing @MannaAero @zipline now all talking more about scaling and efficient loading too. Additions to increase control of bag from Zipine too: twitter.com/ryanzip/status…
Ryan Oksenhorn@ryanzip

1/ Today, Zipline unveiled our next generation delivery drone system, designed to provide the best home delivery service the planet has ever seen. It's so out-there that you probably won't believe your eyes... 🧵

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Paul Wilkinson
Paul Wilkinson@prw25·
This week our brand new Deliveroo Developer Portal went live with it's first API. Exciting stuff and lots more to come in this space! You can sign up at developers.deliveroo.com
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Paul Wilkinson
Paul Wilkinson@prw25·
I've written a bit about store merchandising processes in my time, mostly about using tech to automate it. Not once mentioned getting your fans to do it for you but judging by the response this was pretty effective! Discussions about Shelf Ready Packaging (SRP) in comments too.
MrBeast@MrBeast

I need your help! Next time you see Feastables in Walmart (and soon to be new retailers) if you could clean up the presentation and make it look better that’d make me very happy 🥺 I’m building a team to do this routinely, just need help in the short term ❤️

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