
Paul Xue
26.8K posts

Paul Xue
@pxue
I distribute content on Reddit. 100M+ views across 20 niches. Co-host @gregoryandpaul show. Previously, startup CTO.
🇨🇦 Beigetreten Şubat 2010
1.6K Folgt6.5K Follower

Whole SOC2 debacle just shining a light on the industry as a whole.
First of all Type 1 is literally a spreadsheet you fill out yourself with the promise to get actual audit done in the next 12 months.
If you done it once it literally takes 30 minutes to “pass” type 1. Then kick the tire down the road for next 18 months to properly get it done.
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@jamonholmgren Watched you build this from ground up. It’s mad impressive
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@harpreetchatha_ it's the state of the market right now and profound is trying to roll everything into zero click.
my guess is they'll eventually roll out some synthetic audience and then double dip into the measurement
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This case study between Profound & Zapier is genuinely mandatory reading if you want to understand the grift behind GEO / AEO.
The growth analytics manager at Zapier said that without the AI visibility tool, "they have zero visibility into what LLMs said about them".
I wonder if these people use AI themselves?
Then "Standing up an AEO program". Profound says that Zapier's AEO program entails "alternative and head-to-head articles".
Zapier wanted to own listicles.
They have a quote in there which says "they made the decision to double down on AI search as a net-new channel, not a sidecar to SEO". They doubled down via lisicles.
I'm gonna leave it at that.
Scaling listicles is not an AEO program lol.
If VPs, CMOs & marketing leaders are dumb enough to fall for this type of stuff them good luck to those companies.
Stay safe out there.

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Just a PSA we use Delve.
Delve does EXACTLY what EVERY other company in this space does, they provide a checklist and help you automate your compliance.
WE are still responsible for our security. Not Delve.
This industry is shady AF and this anon is 100% a competitor 🫡
erin griffith@eringriffith
A detailed and brutal look at the tactics of buzzy AI compliance startup Delve "Delve built a machine designed to make clients complicit without their knowledge, to manufacture plausible deniability while producing exactly the opposite." substack.com/home/post/p-19…
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@ohryansbelt Reddit knows man. soc2/cybersecurity subreddit got swarmed with their astroturfing posts
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@jonathan_wilke @nextjs never upgrade nextjs on the first month it's released
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Holy crap... with the @nextjs 16.2 update the next server is now using 10GB+ of memory and my MacBooks fan is running constantly (before it never even turned on).
What's going on here...

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I added Founder profiles! Filter and search ALL @ycombinator founders.
You can see:
- Repeat YC founders
- Career path (eng/product/sales/consulting)
- Years work experience
- Prev. notable employers
- Education
- College Dropouts
Check it out --> yc-update-tracker.lovable.app/founders
Abby Grills@AGrillz
I made a free web app that tracks @ycombinator companies. It updates when: - A new company is listed to YC’s website - A company does a launch post - A company changes their name or tagline/one-liner You can even download the full list of all the companies YC has ever funded.
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@pxue Or just make it a configurable setting, as we've been suggesting here:
github.com/anthropics/cla…
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@tryshortcutai is growing ~50% MoM and we are looking for a world-class technical GTM person to join the team.
Looking for someone relentless, and passionate about profoundly solving spreadsheet work.
DM me (bonus for a referral!)
TC $220-$300K Cash + Equity

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@pxue @tannerlinsley Yes, sorry, it's been crazy busy, but I'll try to get it out soon. Need to remove some code-base-specific stuff
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Looking for the most reliable way to run agents in some kind of continuous/ralph loop mode, preferably overnight (@jamonholmgren). I'm use both Codex and Claude and am a sucker for OpenCode.
What do I use?
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At last week’s Vibe Your SaaS pitch competition in SF, one of the VCs in the fireside chats talked about kingmaking.
If you don’t know what that is, it’s when one of the big 20 VC firms makes a massive investment in a firm. Loads them up with cash so they can outspend competitors. The technique is called kingmaking.
That really stuck with me.
In a world of vibe coding, more founders can build. More products can launch. More categories can get crowded almost overnight. So the bottleneck is no longer just creation. It is selection and distribution.
For SaaS founders, this changes the game. The product still matters, but when software is easier to build, the winners are often the companies that get amplified by investors, communities, customers, and the internet itself.
And this means one thing: You cannot just build a good product.
You have to become the company people mention when someone asks, “What should I use?” That is why distribution matters so much.
In a crowded market, visibility is not just traffic. It is category formation. And the brands that show up in the right conversations early have a much better shot at becoming the winner everyone else copies.

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@tannerlinsley Sorry, just saw this. You just need a markdown file. I’ll send you mine.
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