Solal

Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was likely you were updated. Go to your attribution settings and if you see this you're on the "new" attribution. My questions are how this is going to play into optimizations. Now that Meta is reporting less conversions on "link clicks" will that impact performance and learnings? I feel the comms on this were extremely vague and poor by Meta.

@aakashgupta Does it mean I can go skydiving without a parachute?

Your entire life is an electromagnetic force field pretending to be physical contact. When you “touch” a table, the electrons in your fingertip and the electrons in the wood repel each other. The gap never closes. What your brain registers as solid contact is the Pauli exclusion principle and electromagnetic repulsion creating the sensation of resistance at roughly 1 angstrom, one ten-billionth of a meter. This applies to everything. The ground you’re standing on. The chair you’re sitting in. The phone in your hand right now. You’ve never made contact with any of them. You are permanently floating approximately 0.1 nanometers above every surface you’ve ever “touched,” suspended by the same force that keeps two magnets from snapping together when you flip one around. Now scale that. Every nerve signal you’ve ever felt, every texture, every temperature, every sensation of pressure: all of it is your nervous system interpreting variations in electromagnetic repulsion strength. Silk feels different from sandpaper because the electron clouds have different geometries, not because your skin ever contacted either surface. The part that should unsettle you: your brain has never once received direct physical input from the outside world. Every sensory experience you’ve ever had was a second-hand report from electrons that refused to get any closer. You’re reading this on a screen you’ve never touched, with eyes that collect photons but contact nothing, processed by neurons that have never been in direct physical contact with each other. The signal jumps the gap every single time. Your entire reality is built on things that almost meet but never do.

@alex8862 @br10ytb

@br10ytb J'étais plutôt neutre lors des matchs du PSG en C1! Plus maintenant ,je serai systématiquement contre le PSG . Et beaucoup feront pareil . C'est tellement gerbant cette attitude ! Même si le PSG n'est pas fautif mais plutôt la ligue je le rappel .

Même en tant que parisien je trouve ça scandaleux mdrr Les lensois vous avez le droit de gueuler

@goalsside @CFCJnR Aged like milk

🗣️ Robert Sanchez: "Gimme PSG man, so we can get them out and they have no excuse this time as well" 👀 🎬:[@CFCJnR]

@ybhrdwj mogging my frame to this right now

anthropic is hiring a what????

@LoganTGott Claude

Claude DESTROYS ChatGPT for leads gen on LinkedIn. I put together the Claude LinkedIn Prompt Vault (below) Claude is by FAR the best at building funnels and copy. I use my info combined with my prompts to build out entire lead magnet funnels, write posts, optimize my profile and more. My prompts are INSANE and replace entire content teams. I compiled ALL my Claude prompts into one vault: • Custom Notion System Prompt • The Premium LinkedIn Profile Prompt • Reddit ICP Problem Research Prompt • The LinkedIn Content System Prompt • Sales Calls Into Problem Aware Content Prompt • Long Form → Short Form Repurposing Prompt • Carousel / Infographic Creation Prompt • LinkedIn Outbound Acquisition System Prompt • Lead Magnet Post Generator Prompt • Lead Magnet Funnel Build Out Prompt Want access to this vault? → Comment "Claude" → Follow me and I'll DM the vault!

@mikefutia ADS

Claude Cowork is f*cking cracked for Meta Ads 🤯 Point it at a folder with your ad export, your brand context, and your brief template —> ... and it analyzes your account like a senior creative strategist + saves a finished brief directly to your computer. All inside Claude Cowork. Perfect for DTC brands and agencies who are still manually digging through ad reports trying to figure out why performance shifted. If you're running Meta Ads and pulling weekly reports that tell you what happened but not why — CPAs creeping up, CTRs dropping... You're killing creatives on gut feel because mapping performance back to hook type, angle, and offer framing takes hours you don't have. Claude Cowork eliminates the entire loop: → Drop your Meta Ads CSV export into a project folder → Add a brand context file and your brief template → Claude reads all three files and audits across 4 lenses: hook performance, offer angles, fatigue signals, next test recommendations → Asks clarifying questions if it needs them → Saves a finished creative brief as a real .md file directly to your folder No copy-pasting data into chat windows. No manually tagging creatives in a spreadsheet. No "here are your metrics" summaries that tell you nothing new. What you get: → Pattern analysis across every creative — which hook structures are converting and why → Creative fatigue signals before CPAs blow up → Competitor intelligence layered in from the Meta Ad Library → A data-backed brief your creative team can execute immediately Set it up once, drop in a fresh CSV every week and run the same prompt. I put together a full playbook with the exact folder setup, the prompts, and the brief template to get this running in under 30 minutes. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

@ariesnotebook @irabukht Go to market

@irabukht Whats GTM

hiring GTM folks right now feels nearly impossible — harder to find than great engs you need insane taste, a sense for virality, and be technical that combo barely exists

@codyplof What was the rationale for spending more on VO than CO prior to the changes? I’ve always seen VO as an add-on campaign to get the high CAC-high value customers while CO drives volume.

We just dropped iCPA on Meta 26% by doing the following: - Moved spend aggressively from VO to CO - Increased partnership spend - Added a campaign with view optimization - Scaled AEB investment - Improved reels delivery - Patched some exclusion leaks All just to improve CPMr. It’s wild how much you have to do just to have a chance of success these days. I’d like to see Manus try.

@mikefutia Agents

Claude Cowork Sub-Agents are f*cking cracked 🤯 One prompt → 50 competitor ads analyzed, hooks extracted, and a full creative brief generated. 10 AI agents running in parallel, under 5 minutes. All inside Claude Cowork. Perfect for DTC brands and agencies who are still doing creative research and ad production one task at a time inside Claude. If you're analyzing competitor ads one by one, copying hooks into a spreadsheet manually, writing brief after brief from scratch, and watching Claude's output quality fall off a cliff after the 15th variation because the context window is completely bloated... Sub-agents eliminate the entire bottleneck: → Drop in a spreadsheet of 50 competitor ads and spin up 10 parallel sub-agents → Each sub-agent analyzes 5 ads simultaneously — hooks, angles, CTAs, emotional tone, creative format → They report structured summaries back to the main agent without bloating the context → The main agent synthesizes patterns across all 50 ads into a competitive intel brief → Then spin up another round of sub-agents to generate 30 ad copy variations across 10 personas → Each sub-agent writes for 1-2 personas in a fresh context — so variation 30 is as sharp as variation 1 No analyzing ads one at a time. No context window blowing up halfway through. No copy quality degrading after the first dozen variations. What this gives you: → 50 competitor ads broken down in minutes — hooks, angles, CTAs, formats, all structured → Pattern analysis across the full dataset that you'd miss reviewing ads individually → 30+ ad copy variations with persona-specific messaging that actually stays sharp → A workflow you can save as reusable skills and trigger with one command next time → The same output quality on the last task as the first Built 100% inside Claude Cowork with sub-agents. I put together a full DTC playbook: 5 bulk workflows with copy-paste prompts, the exact sub-agent prompting pattern, batching guidelines, and an honest breakdown of when this setup is worth it vs. when a simpler approach is the better move. Want it for free? > Like this post > Comment "AGENTS" And I'll send it over (must be following so I can DM)

@IMJustinBrooke A for clarity, B for design

My new physical book launches next week, which cover do you like best? A.) Notes on cover B.) People everywhere C.) Dark with subtle people

@mikefutia BULK

I just vibe-coded a Meta Ads Bulk Uploader in Claude Code that uploads dozens of Facebook and Instagram ads in minutes 🤯 Drag and drop your creatives, connect your live Meta account, publish directly through the Marketing API. Built 100% in Claude Code. Perfect for media buyers and DTC brands who are still uploading ads one at a time in Ads Manager. If you're a media buyer spending 10+ hours a week uploading ads one at a time in Ads Manager — attaching videos, picking thumbnails, naming ads, toggling enhancements, repeating 50 times ... This eliminates the entire workflow: → Drag and drop dozens of images/videos at once → Add multiple primary texts, headlines, and descriptions per batch → Pick your campaign and ad set directly from your live Meta account → Clone existing ad sets with one click → Upload custom thumbnails, pick your CTA, launch paused or active No uploading ads one by one. No 2-3 hours of clicking. No $99/month SaaS subscription. What this tool does: → A bulk uploader that publishes directly through Meta's Marketing API → Full creative control — thumbnails, CTAs, ad names, enhancements — all in one shot → Ad set cloning so you can scale winning setups instantly → A free alternative to the $99/month tools that do the exact same thing I'm giving away every prompt I used to build it so you can vibe-code the whole thing yourself. Want all the prompts? > Like this post > Comment "BULK" And I'll send it over (must be following so I can DM)

@IslamRashi2000 Founder

I built 7 Claude Skills that replaced 6+ hours of weekly marketing work. Now I’m giving them all away. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn-to-X Converter → Warm DM Strategist → Lead Qualifier This isn’t a prompt pack. These are production-grade tools that run inside Claude. It’s the same system I used to grow 7,000+ followers in 3 months. Want it? → Like + RT → Comment “FOUNDER”

@Shebalbator @RobertMCutler I'm not sure Carter had read anything written by Foucault and Sartre

@RobertMCutler French intellectuals like Foucault and Sartre are as much to blame for whitewashing him as a gentle old man or Gandhi figure

Using French intelligence surveillance of Khomeini's speeches and activities, Giscard tried desperately to dissuade Carter but Carter obstinately, arrogantly insisted that Khomeini should return because he was "a man of peace". The last 47 years belong to Carter personally.

@serhii_rieznik @Eyalo365 If the Iranian regime had nuclear warheads the situation would be more similar to the war in Ukraine. Putin is preventing Ukraine's allies from getting directly involved by blackmailing everyone with nuclear war.

@serhii_rieznik @Eyalo365 The situation is different because the US are actively involved and have total air supremacy. They and Israel are systematically taking out Iranian launchers so the missile stockpile doesn't matter. The regime is deeply infiltrated by foreign intelligence.

Iran Launch Capability Trend:

@IMJustinBrooke @dvest Show me

This is my new highest converting page EVER... Inspired by a page my friend @dvest originaly built. If you run webinars YOU HAVE to try this new page style. Comment "show me" and I'll DM the link.

This is an ILLEGAL war on Mordor. We’re told Sauron “poses an existential threat,” yet somehow this involves sending hobbits 1,500 miles to a volcano. Regime change in Mordor will only create a power vacuum filled by worse orcs. Sauron is bad, sure. But is he “march to Mount Doom” bad? Meanwhile second breakfast is underfunded. Tell me again how this puts the Shire first?

@Atodamadreound1 @SamuelFitouss10 x.com/SamuelFitouss1…

Discussion avec un sympathique chauffeur de taxi Pakistanais à Lisbonne: - Que pensez-vous de ce qu’il se passe entre l’Afghanistan et le Pakistan ? - Le problème c’est qu’Israël veut envahir le Pakistan et cherche à nous affaiblir. Hitler a expliqué qu’il aurait pu tuer tous les Juifs, mais en a laissé quelques-uns pour que l’on puisse voir le mal dont ce peuple est capable et que l’on comprenne pourquoi il a fait ce qu’il a fait. C’est un raisonnement intelligent mais c’est quand même dommage qu’il n’ait pas fini le travail. De toutes façons le Pakistan on a la bombe: on peut détruire Israël en quelques secondes, et on le fera - Mais Israël aussi a la bombe et pourrait répondre - Oui mais le Pakistan c’est grand, on s’en fiche de perdre quelques millions de gens. L’important c’est de débarrasser le monde des Juifs - C’est quand même radical de vouloir tuer tous les Juifs du monde non ? - Quand un feu prend dans une forêt il faut parfois couper tous les arbres. Nous voilà arrivés à l’aéroport, bon retour à Paris cher Monsieur ! - Merci !

@cortisquared Dieudonnisation de stade 4

Il persiste. Et signe. C’est rigolo parce que Glucksmann est juif j’imagine. Il pouvait faire cette blague sur n’importe qui. Il a choisit un juif.