NewBase

NewBase, the marketing and advertising consultancy, in its latest report “The Evolving Marketer”covered 5 key themes for CMOs. 👀 Read more: bit.ly/2GIhrTZ #CMO #marketing #trends

#Marketing Spend Trend: Check out what CMOs are planning tinyurl.com/yaqn27q5 @thenewbase

Calling on all brand marketers, media agency professionals and publishers to take part in the study that will help understand where our industry is headed. snapsurveys.com/wh/s.asp?k=152…

7 things to consider before In-housing your #programmatic media buys: 👉 bit.ly/2H4RNF1

"Marketers Outsource Programmatic More than Other Tasks", a great article by @eMarketer about findings from our latest research "The Evolving Marketer". content-na1.emarketer.com/marketers-outs…

Crossing the great wall: Why brand safety and #viewability issues refuse to go bit.ly/2GOCu36 @thenewbase

[MEMBER NEWS] @thenewbase published it's latest report "The Evolving Marketer" that presented results of a global study on what are the key focus areas for CMOs. Find out more: bit.ly/2GIhrTZ #CMO #marketing

CMOs rein in ad spend as majority draw more services in-house thedrum.com/news/2018/03/2… via @thedrum

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase ow.ly/cJMS30jjtPS @thenewbase

We just launched "The Evolving Marketer", our latest research that delves deeper into the challenges and opportunities that senior marketers deal with every day. Read it here goo.gl/6vqzjX

Our new research “The Evolving Marketer” will launch next week, make sure you subscribe to our newsletter to receive it on release day. goo.gl/JDchwP Below are only a few of the key findings.

Great article by @TheDrum that covers the findings of our Marketing Priorities 2017 follow-up survey on the thorny subjects of transparency and trust. thedrum.com/news/2018/03/1…

Transparency: Are We Getting There? goo.gl/hpY2Ab

Great day yesterday at the London @masterclassing Digital Marketing event, discussing adtech and how it can help harness consumer intent through programmatic marketing.

Manchester here we come! twitter.com/masterclassing…

Analysing the possible consequences of the Net Neutrality regulation repeal. Our Andy Vogel writes for @TheDrum ow.ly/iOsT30hhYvo

It was a pleasure to host the closing panel on the programmatic stage at the #iabforum2017 @IABItalia

We have joined @Storyful @blippar @criteo and @ANAmarketers as educators at the @FestivalOfMedia brand Lab in NYC next week ow.ly/gjLg30gM6k4

Publishers Need To Step Up To Get A Clean Slate bit.ly/2zxftPD by @andyvogel @thenewbase

Adtech consolidation or bubble popping in Asia? Our Lee Walsh, MD for Southeast Asia and India writes for @thedrum ow.ly/gGeE30grysM