I built 131 Claude skills for outbound, content, LinkedIn, SEO, and growth into one plugin.
131 skills. 11 domains. One /bootstrap command.
Our clients kept hearing the same thing from prospects: *"Your outreach actually sounds like you."*
That doesn't come from better prompts. It comes from a system that reads your brand, voice, and ICP automatically.
▶️ The foundation (built once)
→ /bootstrap - onboards Claude to your brand, voice, and ICP. Every skill reads that context automatically.
→ ICP document - loaded once, referenced by every skill without manual pulling.
→ Brand and voice layer - installed at setup. Every output reflects your positioning, not a template.
Most teams skip this and go straight to prompting. Then wonder why everything sounds the same.
▶️ The skill layer
→ Outbound and email for personalised sequencing at scale
→ LinkedIn, Twitter, YouTube for social across every format
→ Content and copywriting that reflects your documented voice
→ Analytics and research for signal detection and account intelligence
→ Strategy and positioning for ICP, messaging, and competitive work
47 growth and product skills alone.
▶️ The execution layer
→ Plain-language task detection - skills activate automatically
→ Cross-referencing - a cold email pulls from brand, voice, and ICP simultaneously
→ Output grading - if it reads generic, one fix: make it specific enough it can't describe any other company
Compatible with Claude Code, Claude Cowork, and any Agent Skills spec agent.
▶️ Repurpose
→ One validated outbound skill = one framework cross-referenced into content, SEO, positioning, and paid. No rebuilding.
→ Repurposing is not copy-pasting. It's cross-referencing.
▶️ Maintain
→ /bootstrap refresh updates every skill automatically
→ Monthly voice refresh. Quarterly domain audit.
The system gets smarter the longer it runs.
▶️ Delivery
→ Claude Code or Claude Cowork. 4 installation methods in the setup guide.
Bootstrap → detect → activate → cross-reference → draft → grade → repurpose → refresh
Your skill library is your GTM brain.
Reply "CLAUDE" and I'll send you the full breakdown 👇
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