Bitluma🪙

I was so proud of the 776 team for launching the Starting Line Conference at ATHLOS this year, showcasing some of the best builders from the frontlines of sports x tech (a very overlooked intersection despite how it's the ultimate anti-AI bet) - we'll run it back next year 💪

Jensen Huang: AI is going to make poorly defined work much more valuable. Because that’s all humans will do. AI will handle everything else. So what is poorly defined work, and how do you get good at it? Defined work means given these inputs, produce this output. Write code that does X. Summarize this document. Calculate this metric. The goal is specified. The constraints are known. The evaluation criteria exist before you start. Poorly defined work means should we even build this feature? What market should we enter next? Is this candidate going to work out? Which of these three strategic directions is least wrong? There’s no right answer you can verify. There’s only judgment. AI is going to get freakishly good at defined work. Give Claude a spec and it’ll execute. Give GPT a rubric and it’ll score. The skill of translating well-defined problems into solutions is getting automated at 10x speed every 18 months. But AI can’t tell you what problem to solve in the first place. It can generate 50 options. It can’t tell you which one matters. That requires something AI fundamentally lacks: skin in the game. Stakes. Consequences you actually have to live with. So how do you get good at poorly defined work? You make irreversible decisions faster than feels comfortable. The skill is pattern recognition built through reps. You can’t build judgment by thinking about decisions. You build it by making them and eating the outcomes. You get comfortable with “I don’t know yet” and commit anyway. Defined work has the comfort of eventual correctness. Poorly defined work means moving while uncertain. The people who thrive here tolerate that discomfort instead of seeking premature closure. You build taste through volume. Taste is internalized judgment from thousands of micro-decisions. The designer who can feel when something is off made 10,000 design choices before. The PM who senses a bad roadmap decision lived through 100 launches. You seek roles where you own outcomes, not tasks. Task ownership is defined work. Outcome ownership forces you into the undefined space constantly. You can’t own revenue without deciding which features matter. The uncomfortable truth: most people’s entire careers have been defined work dressed up as judgment. They executed someone else’s strategy. They optimized someone else’s metrics. They never had to decide which metrics mattered. That’s about to become visible. Fast.