Garrett Pierson

@Codie_Sanchez The awareness is the gift and the burden. You can see exactly why a deal is structured the way it is, why someone is negotiating from a weak position, or why a business is failing — and still have to let the process play out. Patience becomes the real skill.

The curse of being smart... You see the game everyone else is playing. And you still have to act like you don’t.

Many investors believe the property alone secures the loan. In reality, lenders evaluate the borrower just as closely as the deal. #InvestorEducation

I'm dyslexic. That doesn't mean I'm slow. It means my brain is wired differently. And that wiring helped me build companies to the Inc. 500 twice, write 4 books, and close real estate deals. Dyslexia taught me to solve problems differently before I even knew that was a skill. That's not a weakness. That's an edge.

@MultifamilyMad Seller financing at 5% on a retail plaza is a win, but the real deal was made before you ever sat down at that table. Spotting the sign, doing the research, and calling the next morning is the part most people skip. That’s where deals actually start.

Officially the coolest spot I have ever successfully negotiated and put a deal under contract. A high top in this guys car garage. Driving with my family one night and saw a “FOR LEASE” sign in a retail plaza. I took down the number, did some research and called the guy the next morning. I asked him if he would be interested in selling and he said he would be. We met at the property that afternoon and I hit it off with this 80 year old man who has owned 135 cars in his life! He invited me over to his house and man cave/5-car garage to negotiate a contract. And that’s what we did! We chatted and had a blast for two and half hours both as car guys and I left with a signed contract and a small retail plaza being added to my portfolio with seller financing at 5% interest! Today I closed on that deal!

@RobertGreene Selective attention is an underrated skill. The deals, conversations, and people you choose not to engage with shape your outcomes just as much as the ones you do. Reaction is a resource. Spend it carefully.

You choose to let things bother you. You can just as easily choose not to notice the irritating offender, to consider the matter trivial and unworthy of your interest. That is the powerful move. What you do not react to cannot drag you down in a futile engagement. Your pride is not involved. The best lesson you can teach an irritating gnat is to consign it to oblivion by ignoring it.

Strong documentation shows lenders you are serious, structured, and ready to close. Preparation is leverage in commercial real estate. #CommercialRealEstate

@Codie_Sanchez Building companies taught me this faster than anything else. The moments I was most “successful” on paper were sometimes the emptiest. The scorecard that actually held up was the one you just outlined.

It's really the small things in life that matter. Are you healthy? Do you have family? Friends to invite over? Work that stretches you? That's being truly rich.

Your primary residence doesn’t generate income, doesn’t depreciate on your taxes, and you can’t 1031 exchange out of it. Calling it an investment confuses emotion with strategy, and that confusion leads people to over-leverage on a depreciating lifestyle asset while neglecting actual income-producing property.

A personal home is NOT an investment

Question for investors: If a lender asked for your Personal Financial Statement right now, how long would it take you to send it? #CRECommunity

4 best-selling books. Inc. 500 list twice. 4 kids. Amazing wife. Multiple businesses. Commercial Real Estate. People always ask how I "balanced" it all. The honest answer? I didn't balance anything. I just refused to choose. There's this myth that you have to pick a lane. Be the "business guy" or the "family guy." The grinder or the present parent. I rejected that. Not because I'm special — because I watched my dad do both. He showed me you don't have to sacrifice one for the other if you're intentional about how you show up. The truth is, the things that make you a better parent make you a better leader. Patience. Listening. Saying "I don't know" without losing authority. Following through on what you promised — even when nobody's checking. My kids don't care that I was on the Inc. 500 list twice. They care that I was at their games. They care that I put my phone down at dinner. And my clients? They don't care about my resume either. They care that I pick up the phone. That I fight for the best deal. That I treat their money like it's mine. The through-line is the same: show up, be honest, do what you said you'd do. That's not a business strategy. That's just being a person worth trusting. Drop a 🤝 if you believe the best business skill is just being someone people can count on.

@bakerbaine Most people spend months finding the right property and five minutes picking their attorney. That imbalance costs more deals than bad pricing ever will. Who you pick for your legal team deserves the same due diligence as the deal itself.

An attorney will either get your deal done… or be the reason it dies. Watched one quarterback a nightmare client and close. Watched another move so slow the deal never had a chance. Choose wisely.

@drgurner Built a SaaS product because I was tired of spending hours on paperwork that should take minutes. Nobody handed me a template for that — I just refused to accept that the painful way was the only way.

If you’re the same as others, you’re coasting. You should always be looking to skip steps, but not skip the work. To scale faster, make bigger leaps, do the audacious thing. Departing from what everyone else is doing, saves years of time. Look around & Shift it up.

@paulg he resume is for getting a job. The startup is for building one. Users care about one thing: does this solve my problem. That's it.

Someone asked if it's a good idea to start a startup when you have nothing notable on your resume. Absolutely. All that matters in a startup is whether users like the product, and users don't care (either way) what's on your resume.

@ConnorAbene Qualification is the deal's first negotiation. Most people treat it like a formality, but it's actually where you find out if you're building on solid ground or wasting everyone's time.

The more I qualify clients upfront, the fewer problems I have later. Who would’ve thought.

@MarketPalmer_ Forced savings is the most underrated wealth-building mechanism in personal finance. Most people can't save consistently on their own — the mortgage removes the decision entirely. The discipline happens automatically.

Buy vs rent debate... Too many people neglect this: Buying a home is forced savings. You have no choice but to "save" every month by paying your mortgage and building that home equity. It doesn't work in 100% of situations. But for the majority of homeowners, it's the greatest savings vehicle they'll have in their entire lives.

Custom home margins are rarely as high as people assume. Most developers are working in the 15–25% net range after land, carrying costs, and change orders eat into gross. The real pain isn't the margin — it's that every custom build is essentially a brand new business with a client who keeps changing the rules.

Building custom homes are an excruciating pain in problem solving for developers. Some developers even ask themselves why they go through that but it pays the bills. I wonder what’s their margin in building custom houses 50%-100% ? Needs to be really high to justify sleepless nights and headaches

@shawngorham Cash conversion is one of the most underrated advantages in business. Home services figured this out by default. Most B2B companies spend years building collections infrastructure just to get back to what a plumber had on day one.

Cash Conversion Cycle Matters: I spent 20 years staring at a computer screen with 7 figures of receivables It took years to NOT have to worry about payroll on Friday's That is where residential home services have a major advantage - cash conversion - pay at service I remember Hoffman saying once his $150mm company had under $10k in receivables That makes running and growing a business MUCH easier

@RobertGreene This is especially true in negotiation. When you know the specifics better than the other side, you control the conversation. Vague preparation leads to vague outcomes.

Immersing yourself in details will combat the generalizing tendencies of the brain and bring you closer to reality.

@iononrecourse Retention is underrated in this business. A long term tenant who pays on time, takes care of the space, and never calls unless something is actually broken is worth more than a rent bump that opens the door to a vacancy. The math people ignore is the cost of turnover.

Some of the happiest landlords I know keep their rents low. As one (with a dated building in an exceptional location) told me "more rent just means more taxes", and prefers getting paid in appreciation and having a 30 day termination right. There's a cost to getting market rent.

The discipline that built the wealth became the prison. That line deserves to sit with people for a while. The same identity that made someone a great saver can make them a terrible retiree because the scoreboard never changes in their mind. At some point, the game has to shift from growing the number to actually using it

Your advisor's fee is usually a percentage of your balance. Every dollar you spend in retirement reduces that fee. There is no incentive to teach you how to spend it. The financial industry spent 40 years training you to accumulate. The more you saved, the more they made. You may have been told not to spend your money. But Nobody showed you why. There are no profitable products to sell you on actually living your life. So after almost 30 years as a retirement planner and CPA, here's what I know. Many of the best savers I've ever met died with the most regrets. Not because they ran out of money. Because they never gave themselves permission to use it. One client drove the same car for 14 years after he retired. Ordered water at dinner. Never took a single vacation. Died with $2 million in a traditional IRA. The IRS collected more from that account than he ever spent from it in his lifetime. The discipline that built the wealth became the prison that prevented him from using it. In retirement it isn't a virtue anymore. It's may be a decision to let someone else enjoy what you built. What does the life you're saving for actually look like?